Podcasting

Think Before You Podcast

Every so often we put out a Marketing Tip. Today this will center on PODCASTING. It's a great way to connect with consumers if it's done well. One of the false narratives out there is that what you say is critically important. Well, that's not quite true. The "content" of the spoken word is worth about 7% of your ability to connect with your audience. What really impacts your message is the visual and the vocal presentation.
Give a listen and learn more about podcasting and what we use to make it all happen.  And, as promised here are the links to the products/services I mention.
Check out the BLUE Yeti;
Your link to B&H Audio/Visual;
Your link to Audacity;
Your link to Podbean to host your podcast.
Thanks for listening! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News Headlines 12 February 2020

Que the happy music...it was another big day on Wall Street. But, there are also some warning signs that nobody seems to notice.  Welcome to the Business News Headlines.  Today;
A Cruel Wedding Story;
A Lack of Ammo;
We return to La La Land on Wall Street;
AIRbnb running through cash;
Your speech impacts your pay and promotion...
Those stories plus something that aired on News/Talk 1540 KXEL last week that you might want to hear. It's a marketing tip (actually three) that came about during a conversation I had a couple of weeks ago when I was in Arizona. To hear that segment, click here.
Thanks for listening! 

Three Marketing Tips for Business

Some of you know that the engine that powers the Business News Hour is our advertising/marketing agency. Over the years I've had hundreds of companies and business owners as how they might get better at "getting noticed". Some have taken my advice others...not so much. Recently I was in Arizona at an international meeting and a man who owns a company in Alberta, Canada told me he thought the advice I offered years ago was "screwy" but figured he might try the formula anyway. He said that it's had an amazing impact on his business. That conversation prompted me to share this short piece that originally aired on News/Talk 1540 KXEL and now...you get it. Enjoy and let me know your thoughts.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News Headlines 9 January 2020

It was a record setting day on Wall Street and we'll get to those numbers in just a bit but first here are the top business news stories from today:
10,000 people applied for a job that pays...zero;
But, if you wanna get paid Taco Bell has a sweet deal;
Trucking Industry = Trouble;
Department Store Industry = Trouble;
The Dairy Industry = Trouble (sort of a downer huh?);
The Wall Street Report and troubling news from Iran;
Environmental impacts studies?  Maybe.
Those stories plus we'll offer up one of the most listened to interviews from all of 2019. You seemed to really enjoy this short piece featuring Peter Stockdale from The Audible Farm Podcast. Peter and I sat down and talked podcasting and how much fun he's having entertaining thousands through his show.  Here is that conversation.
Thanks for listening! 

The Business News & More 29 October 2019

Investors are looking at a couple of things: Earnings and the expected rate cut by the Fed. But...and you knew that was coming...if the Fed does cut rates and their is an economic downturn...what then? In the business news headlines today:
Wall Street and the Flatline;
Did something fishy happen with that government deal;
Happy Birthday to YOU...Internet;
Lyft Pink is seeing green;
Uber and a new business plan;
Grubhub...more trouble;
Online videos are crushing television. Hello TV executives.
Those stories plus a conversation with Stephanie Preusch who is the Executive Director for the Neighborhood Finance Corporation. Now, while that sounds like a fancy name they are anything but. Think of low cost entry into homeownership PLUS funds to fix up a home. The surprising world of housing options with this non-profit organization. Listen here. 
Thanks for listening!

Business Events with Laura Kinnard

Each week I get to sit down with Laura Kinnard from Curated Growth, DMBizMixer.com, Drake University and DMACC and talk about some upcoming business events happening in the Greater Des Moines Metro. Today we're talking about money, the Des Moines Social Media Club and a host of things going on that you might want to know about. Want to know MORE about #DMBizEvents?  Here you go! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News Headlines & More 1 August 2019

The Fed, as expected, cut interest rates yesterday and the stock market was rattled. Today it's a much different story but still there is confusion as to what comes next.  We'll lead with that story. Also today:
Americans LOVE their trucks and GM is so very happy;
IBM fires thousands to look more "cool" and "trendy"?
Guess what...Podcasts lift Spotify;
Seems you like tacos and fried chicken;
Wasteful spending got you? We've got some ideas to curb it.
Those stories and a conversation with Steve McCullough from Iowa Student Loan about student debt. While so many people are awash in student debt there are some solid answers on how to avoid that financial trap and we'll break them down in this segment. Click here to listen! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News Headlines & More 31 July 2019

All the talk is centered around the Fed and a rate cut. But, what might a rate cut mean to you and your family? Good question and we've got some answers...first.  Also today:
What is left of Sears dumps on their retired folks;
How would you like to think and then type your thoughts;
Somebody is buying tons of U.S. vehicles;
Malls coming to the aid of retailers;
A marketing tip about Twitter for Business.
Those stories plus a look at employee promotions. Studies say that employees are disengaged in their jobs. So employers attempt to create incentives to produce engagement. However, according to Ro Crosbie the President and CEO of Tero International, those promotions are often causing entitled employees rather than having them be engaged.  Here is something that could really turn your thoughts around. To hear that conversation click here. 
 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

Business, Social Media, Co-Working and More with Laura Kinnard

Each Monday I sit down with Laura Kinnard from Drake University and DMBizMixer.com to chat it up about business events, social media, networking and more here in the Des Moines, Iowa Metro. Today she takes me by surprise and asks about the international reach of our newscast. That's right. While the our main listeners come from the United States second is Germany. We also talk about co-working the Central Iowa Bloggers getting back together for a reunion of sorts and some future events. Click through for more. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International
 

The Business News Headlines & More 22 July 2019

Wall Street struggled all day long as investors kept an eye toward earnings reports. In the end the Dow was up by just 17 points the Nasdaq gained 57 points on the back of tech and the S&P 500 was up by 8 points. Oil also gained on the day.  In other news:
We break down what stock buybacks do to CEO salaries;
That Equifax settlement means you could get $20,000...but, now so fast;
Facebook and a huge settlement coming;
Ford is seeing its business in China sliding;
Posting reviews about a business? Careful folks are getting sued;
Job applicants suing companies who look at stuff without permission;
People and Podcasts - We've got new numbers.
Those stories plus Laura Kinnard from Drake University, DMACC and Curated Growth is in to talk about business networking events and we spend some time talking about social media and B2B marketing.  Think data and content.  You can hear that conversation right here. 
Thanks for listening! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International