Marketing

The Business News 8 April 2019

We're kicking off the second quarter and corporate earnings were on the minds of investors. Inside you'll learn about that and...
Stocks ended the day mixes;
Climate change to CRUSH the real estate market?
Best state to find a job;
Worst 10 states to find a job;
GE hits a wall;
Boeing stock tanks;
Bank CEO's headed to congress...pop the popcorn;
Jack Dorsey of Twitter gets....paid!
What happened today on Wall Street
Those stories plus Val Hoeppner a media strategist talks about consumers. How to reach them why newspapers should start podcasting, why businesses might want to ramp up their blogging efforts, what social media sites seem like a win and more. You can hear Val right here.
Also, because it is Monday, Laura Kinnard is in talking about business events where you can go to learn, be seen and see new ideas from finance to social media to starting a business. Laura Kinnard from DMBizMixer.com is in the house. Listen to Laura here. 
Thanks for coming by! 

Connecting with Consumers - Meet Val Hoeppner

Every once in a while things click. Last week I was in New York for the New York Press Association Spring Meeting. One of the other speakers there was Val Hoeppner a media strategist from Nashville who has assisted many newspapers in re-thinking how they connect with consumers. But, beyond newspapers Val says there are significant ways in which any business can do the same and you've really got to know WHO your trying to reach. Here we talk about apps, blogs, podcasting, social media and more. Bam!  Good stuff inside. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Business Education and Events in DSMUSA with Laura Kinnard

Each Monday Laura Kinnard from Drake University and DMBizMixer.com joins me to talk up business education and networking events in the DSMUSA Metro. From Monday evening all the way to the weekend there is always something going on where you can learn, see and be seen.  Here's Laura! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

The Business News Headlines 5 April 2019

We're coming to you from the New York Press Association Annual Conference and glad you clicked through. Here is what's inside:
The jobs report and Wall Street;
They are behind on their car payments...who and why;
Behind the job numbers lurks something not so shinny;
Where do you go to get paid the most?
Who trusts social media and who doesn't;
Gen Z is welcomed into the economy - What do they want?
What happened on Wall Street and why.
Those stories plus the role of print media in local communication. While many are saying print media is dead it's not...that is if you have the secret sauce. We talk with Walter Sanchez a board member for the New York Press Association and owner of BQE Media about that secret sauce, being hyper-local, advertisers, social media, community involvement and more about why Amazon left NYC.  Listen to that conversation here.
Thanks for coming by.

The Business News Headlines 4 April 2019

We're in New York for the New York Press Association Spring Convention...but, we're still workin'.  Today:
Wall Street stutters as we wait for a U.S./China trade deal;
The Bezos divorce is done..who got..what...we'll tell;
The median price of a U.S. home hit a record today;
Tesla stock tanked;
Motel 6 settled a lawsuit and at it's core was immigration;
Target employees to get a raise;
What happened and why on Wall Street.
Those stories and our guest for The Interview is Paul Allen. Paul was one of the original founders of Ancestry.com and now is the founder of something called SOAR.com. We'll be talking about strengths...did you know there are 34 of them? How knowing what your strengths are or better yet the strengths of your fellow workers or employees can give you a leg up in business. Strap in it's a great conversation. You can hear that here!
Thanks for listening!

The Business News Headlines 3 April 2019

It's the business news headlines for today, Wednesday the 3rd day of April, thanks for being with us. Inside:
China and U.S. Trade moved the markets;
Some day Wells Fargo is in "disarray";
Amazon, under pressure, is tinkering with their private label items;
Another day another scandal with Facebook Data;
More retail woes this time in the Jewellery sector;
What happened on Wall Street and why.
Our guest for The Interview is Kate Gabrielson the incoming president for AMA-Iowa, that would be the American Marketing Association - Iowa Chapter. Today we'll talk about her vision for the chapter, what works when it comes to marketing what needs some work and some trends.  Yeah, we're talking marketing and business. You can hear that conversation here.
Thanks for coming by! 

Marketing with Kayt Gabrielson from AMA-Iowa

Back in February we made it to the AMA-Iowa Experience where we met Kayt Gabrielson the incoming president of the American Marketing Association - Iowa Chapter and talked...marketing. What works, what needs work and more. We had originally broadcast this piece on News/Talk 1540 KXEL but never put it out on our Radio Blog...that changes today. Meet Kayt! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

The Business News Headlines 2 April 2019

It's been a busy business day as the Dow took a pause and we talk video in our interview. Here's what's ahead:
After a rousing day yesterday the markets stumbled;
What happened to the nation's largest drugstore chain;
Sexual misconduct and trying to hide it;
The Opioid case that just gets bigger;
Hey, PewDePie is back on top...what? You didn't know;
Tanger Outlets in Williamsburg, Iowa sold;
Home values climb in Polk County, Iowa by 10%;
What happened on Wall Street and why.
Plus today we're talking VIDEO with Kyle Plummer the marketing director for Tero International. They have doubled down on their video production work and we'll even show you some video. We'll talk about the value of video, how they started and why they have created an amazing studio. Click here to hear that story.
Thanks for coming by!

Video, Business, Tero International and Kyle Plummer

If you've been with the Business News Hour for the past dozen years you know we love to put up some video. We believe it adds to the engagement level and it's good for business. That's the feeling of the people behind Tero International an organization that, according to our guest Kyle Plummer, provides their clients with "confidence". Here Kyle talks about video, video production and their brand new video production studio. It's really amazing and yes...we have video. Should your company get into video?  We think it's a great idea...even if you start small which is what Tero did originally...
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Business Networking and Education with Laura Kinnard

Each Monday Laura Kinnard from Drake University and DMBizMixer.com joins me to talk about a host of things going on in the Des Moines Metro that can help you learn and earn. While not as busy a week as last time there are still things for you to consider. Click through to learn more. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.