Marketing

Three Marketing Tips for Business

Some of you know that the engine that powers the Business News Hour is our advertising/marketing agency. Over the years I've had hundreds of companies and business owners as how they might get better at "getting noticed". Some have taken my advice others...not so much. Recently I was in Arizona at an international meeting and a man who owns a company in Alberta, Canada told me he thought the advice I offered years ago was "screwy" but figured he might try the formula anyway. He said that it's had an amazing impact on his business. That conversation prompted me to share this short piece that originally aired on News/Talk 1540 KXEL and now...you get it. Enjoy and let me know your thoughts.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News Headlines 10 February 2020

Wall Street rebounded from the sell off on Friday as investors looked beyond several key concerns. It's the Monday Edition of the business news headlines. Today:
The Trump Budget and pesky numbers;
Yes we're still concerned about the coronavirus;
Foam cups are fighting for their lives;
Wall Street came back with tech leading;
What? Amazon vs. Trump...it's a story;
The Oscars broke two records last night.
Those stories plus....Each Monday Laura Kinnard, the author of DMBizMixer.com, and I chat it up about business events going on this week in the Des Moines, Iowa Metro and...there are plenty. From networking to publishing parties to branding talk to diversity to chamber talk, to celebrating advertising we've got a full week.  Pick one or two and then...GO! And, if you want us to chat it up about your event just use #DMBizEvents on Social Media and Laura will pick it up. Listen to this week's lineup here. 
Thanks for listening!  

Business Events in the DSM Metro with Laura Kinnard

Each Monday Laura Kinnard, the author of DMBizMixer.com, and I chat it up about business events going on this week in the Des Moines, Iowa Metro and...there are plenty. From networking to publishing parties to branding talk to diversity to chamber talk, to celebrating advertising we've got a full week.  Pick one or two and then...GO! And, if you want us to chat it up about your event just use #DMBizEvents on Social Media and Laura will pick it up.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News Headlines 5 February 2020

Today Wall Street put a bunch of things behind them and focused on job numbers ahead of the official report due out on Friday.  Here's what we've got for you today:
Strong employment data an a rumor lifted the markets;
Yesterday a big day for Tesla...today? Not so much;
Macy's is closing and now opening stores;
The trade deficit shrinks;
The Wall Street Report;
Because of a duck, insurance has become fun;
Leadership changes at LinkedIn.
Those stories plus:  It's called "market research" you know...what people like and don't like when it comes to products and services. But in this interview there is a major twist. My guest is Robert (Lewy) Lewis the principal at Quester a company doing business with Fortune 500 and Fortune 100 companies. While there are many market research firms out there Quester is a bit different because they have perfected collecting consumer responses using artificial intelligence. What does that do to the sampling and speed of reporting? We'll let Lewy share that with you. 
Thanks for listening! 

Market Research, Quester and Artificial Intelligence

It's called "market research" you know...what people like and don't like when it comes to products and services. But in this interview there is a major twist. My guest is Robert (Lewy) Lewis the principal at Quester a company doing business with Fortune 500 and Fortune 100 companies. While there are many market research firms out there Quester is a bit different because they have perfected collecting consumer responses using artificial intelligence. What does that do to the sampling and speed of reporting? We'll let Lewy share that with you.  
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News Headlines 4 February 2020

Trade issues? What trade issues? Coronavirus? What coronavirus? It's the business news headlines for Tuesday the 4th of February.  Here's what we have on tap:
Tesla's stock up by 40% in TWO days;
The link between oil, gas and coronavirus;
The Wall Street Report;
Visa is changing "swipe" fees;
Middle Class Renters...in trouble;
Macy's is closing more stores;
Yet, this retail chain is opening up many more.
Those stories plus Sam Reed, who owns the startup Leap Here, joins me to talk about the Black & Gold Ball that takes place later this month. It's a great time for a great cause. Love for you to join us and attend. Here is the link for tickets.  See you on the 22nd and congratulations to the young people who will be honored that evening. Here is that link for the conversation. 
Thanks for listening! 
 
 

The Business News Headlines 29 January 2020

Welcome to the Mid-Week Edition of the business news headlines. Today we've got these stories lined up for you and some technology from the Iowa Power Farming Show.
We'll be seeing less of...Nissan;
He says the Wells Fargo scandal is worse than we thought;
McDonald's out to find new customers and not resting;
The Wall Street Report;
The Founders Statue update with Carl Voss - Think RAGBRAI.
Those stories and a conversation about drone spraying with David Pieper from Rantizo. I've always maintained if you want to find some interesting technology cast an eye toward agriculture. From the Iowa Power Farming Show...a quick story about a startup from Iowa City. You can hear that...here. 
Thanks for listening! 

The Business News Headlines 27 January 2020

It's the final week of January 2020 and the volatile nature of business has lots of stories today.  On tap for you this Monday:
Kobe Bryant and his business empire;
GAP closed more stores yesterday;
Johnson & Johnson says they are working on a new vaccine;
The coronavirus and the stock market;
Boeing gets a lifeline;
Drug stores are running out of...facemasks. 
Those stories plus...it's Monday and Laura Kinnard from Drake University, DMACC, The Runway at Southridge and the blog, DMBizMixer joins me to chat it up about business events in the greater Des Moines, Iowa area. Today we're talking about the AMA Experience, finding your key customer with the Iowa Center, getting some startup help, coworking, the 2020 economic outlook and much more.  Oh...and the Iowa-Nebraska Equipment Dealer Association event this week. If you want us to highlight your business event it's #DMBizEvents on your social media and Laura will pick it up. Here is that conversation. 
Thanks for listening! 
 

Des Moines Business Events with Laura Kinnard

We're back!  Each Monday Laura Kinnard from Drake University, DMACC, The Runway at Southridge and the blog, DMBizMixer joins me to chat it up about business events in the greater Des Moines, Iowa area. Today we're talking about the AMA Experience, finding your key customer with the Iowa Center, getting some startup help, coworking, the 2020 economic outlook and much more.  Oh...and the Iowa-Nebraska Equipment Dealer Association event this week. If you want us to highlight your business event it's #DMBizEvents on your social media and Laura will pick it up. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News Headlines 21 January 2020

It wasn't poor earnings and it wasn't the Impeachment Trial but a virus that turned the markets south. It's the business news headlines for Tuesday the 21st of January...thanks for being here:
China strikes again only this time with a disease;
Boeing stops production of the 737 Max;
Rural hospitals are in trouble and why;
A Target shopper tries to shame a clerk but it all backfires;
A burger chain files for Chapter 11 protection;
The Wall Street Report;
Want to live the "American Dream"? Head to Canada.
Those stories and a return visit from attorney George Isaacson who was with us by phone several months ago. I caught up with him in Maricopa Arizona during a speaking engagement to the National Tractor Parts Dealer Association on the impact of sales tax collection by states, counties, cities and others and what that is doing to online retailers and what should be done about the issue.  I think you'll also find the history behind the Constitution very interesting. Listen here.
Thanks for coming by!