Marketing

The World of Broadcasting with Jeff Stein - Part One

So much has changed over the past decade when it comes to broadcasting. Here Jeff Stein the News and Program Director for News/Talk 1540 KXEL sits with us to explain those changes. How audiences habits have been altered and how broadcasters today find ways to reach them. It's a great "insiders look" at how the media, be it print or electronic, has had to find new avenues to get the message out. Enjoy!
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

The World of Broadcasting in 2022 with Jeff Stein - Part Two

This is Part Two of our conversation with Jeff Stein the News and Program Director for News/Talk 1540 KXEL We kick this segment off talking about "translators" and, no, they are not working at the United Nations. This is about an "FM Translator" for an AM radio station. Why would that be necessary. We also talk about the many ways broadcasters need to be able to present their content. The list gets...long in this changing world of broadcasting.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

The Business News Headlines 3 January 2022

Welcome, once again, to a brand new year. Glad you've clicked through. Here are the business news headlines we've got for you today and there are some surprises just ahead.
Need a used car? Get ready for sticker shock;
New car sales off a whopping 23% from last year;
The first trading day of 2022 was...good;
The number one carmaker in the U.S. is...
How about some plant based sausage for lunch;
And a real meat story with some...serious cash;
Starbucks says it's employees must get the jab or...
COVID home tests from a surprising place;
The Wall Street Report;
Do we call this Return to the Office 3.0?
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

Rewind - Consumers and Emotional Connections with Gabor George Burt

Several years ago we sat down with author and lecturer Gabor George Burt to chat it up about his book Slingshot and how businesses can get consumers emotionally attached to their product and service. While all of this deals with building solid relationships and sounds easy...there is a method. This piece aired this past Sunday on News/Talk 1540 KXEL in case you missed it.  Step into our Way-Back Machine for this conversation: 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 20 December 2021

Welcome back to the Monday before Christmas 2021. It will be a shorter week of trading on Wall Street and today the markets tanked yet again. Here's what we've got for you today:
What prompted the sell off today;
We've got another product recall for you;
Amazon gave a book 5 stars because...
Another city tries the guaranteed income program;
The best loved companies? We'll share the top five;
Yet another COVID economic casuality;
Electric Vehicle stock sink and why;
The Wall Street Report;
Could the Big Apple be shutting down...again?
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 8 December 2021

There is some good news coming out today about Pfizer and the Omicron Variant and that kicks us off today...thanks for being with us.
The news is welcome but, get the booster;
Kellogg's says it will replace 1,400 striking workers...but;
There is a massive meat recall and we'll share;
Costco is trying to keep you from Amazon and how;
"It's a huge gamble" that about Dollar Tree;
The Wall Street Report;
He says he is sorry...
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

The Business News Headlines 16 November 2021

Two big reports out today about consumer spending and retail That's where we'll start with the business news headlines for this Tuesday evening:
Inflation be damned...shoppers are shopping;
Wall Street bonuses are, well, over the top;
Pfizer is back in the news;
So too is Times Square but the governor says...
Rumblings about the Fed Chair;
The Egg McMuffin is 50 and McDonald's has a promotion;
Papa John's is changing things up;
Dealers are pricing new cars way above MSRP;
Home Depot and Walmart report sales;
The Wall Street Report;
Amazon to pay a $500,000 fine and why.
Thanks for listening! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 10 November 2021

With colder weather on the way we're keeping the business news hot with the business news headlines for Wednesday the 10th of November. Thanks, as always for being with us. Here's what we've got:
Over a third of U.S. workers are "unsettled";
That's NOT good news for employers.
The consumer price index is out and...YIKES!
An iconic brand to close all but 6 stores;
Goodbye to your gas or diesel vehicle?
Does Uber discriminate against people with disabilities;
Oil companies are in no hurry to pump more and why;
The Wall Street Report;
Taylor Swift and...Starbucks? 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Retain or Replace Your Customer - A Marketing Tip

Recently we did an interview with Basel Nassar the founder of Boss Nation, a collection of dog and cat food, treats and gear. During that conversation Nassar talked about relationships and how important those are when he is enlisting stores to carry his products. He said, "My marketing team wants me to spend thousands of dollars in social media outreach, and while that is important, I don't believe it is better than building solid personal relationships with the people who carry our brand."
He is so spot on.
That comment led me to this Marketing Tip and it's about building relationships with those who sell your product and those folks that buy your product. The bottom line is that we all, each of us, want to matter. We want to matter in our personal and our business lives. If we matter (or have a relationship) we are much more inclined to stay with a product or service and often for years.
That is true of startups and established businesses…but sometimes the bigger we get…the more distance we put between our business and our customers.
Click the player to listen to the entire story. It takes only five minutes but it could change how you think about your...customers...you know, the people who matter.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

Entrepreneur Gerald Young and Young G‘s BBQ Sauce...Back!

What could be better than putting together Veteran's Week with a Vet who is also an entrepreneur. Gerald Young visited with us several years ago and we thought it would be a good time to catch up on his business Young G's BBQ Sauce. Take a listen to his positive attitude, how his company has grown, what happens when he gets a "no" from a perspective and learn where you can find his sauce. We had a great time sitting outside a Starbucks...and there is a story behind that...as well. Enjoy and..."Git ya some!"
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.