Marketing

The Business News Headlines 8 December 2021

There is some good news coming out today about Pfizer and the Omicron Variant and that kicks us off today...thanks for being with us.
The news is welcome but, get the booster;
Kellogg's says it will replace 1,400 striking workers...but;
There is a massive meat recall and we'll share;
Costco is trying to keep you from Amazon and how;
"It's a huge gamble" that about Dollar Tree;
The Wall Street Report;
He says he is sorry...
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

The Business News Headlines 16 November 2021

Two big reports out today about consumer spending and retail That's where we'll start with the business news headlines for this Tuesday evening:
Inflation be damned...shoppers are shopping;
Wall Street bonuses are, well, over the top;
Pfizer is back in the news;
So too is Times Square but the governor says...
Rumblings about the Fed Chair;
The Egg McMuffin is 50 and McDonald's has a promotion;
Papa John's is changing things up;
Dealers are pricing new cars way above MSRP;
Home Depot and Walmart report sales;
The Wall Street Report;
Amazon to pay a $500,000 fine and why.
Thanks for listening! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 10 November 2021

With colder weather on the way we're keeping the business news hot with the business news headlines for Wednesday the 10th of November. Thanks, as always for being with us. Here's what we've got:
Over a third of U.S. workers are "unsettled";
That's NOT good news for employers.
The consumer price index is out and...YIKES!
An iconic brand to close all but 6 stores;
Goodbye to your gas or diesel vehicle?
Does Uber discriminate against people with disabilities;
Oil companies are in no hurry to pump more and why;
The Wall Street Report;
Taylor Swift and...Starbucks? 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Retain or Replace Your Customer - A Marketing Tip

Recently we did an interview with Basel Nassar the founder of Boss Nation, a collection of dog and cat food, treats and gear. During that conversation Nassar talked about relationships and how important those are when he is enlisting stores to carry his products. He said, "My marketing team wants me to spend thousands of dollars in social media outreach, and while that is important, I don't believe it is better than building solid personal relationships with the people who carry our brand."
He is so spot on.
That comment led me to this Marketing Tip and it's about building relationships with those who sell your product and those folks that buy your product. The bottom line is that we all, each of us, want to matter. We want to matter in our personal and our business lives. If we matter (or have a relationship) we are much more inclined to stay with a product or service and often for years.
That is true of startups and established businesses…but sometimes the bigger we get…the more distance we put between our business and our customers.
Click the player to listen to the entire story. It takes only five minutes but it could change how you think about your...customers...you know, the people who matter.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

Entrepreneur Gerald Young and Young G‘s BBQ Sauce...Back!

What could be better than putting together Veteran's Week with a Vet who is also an entrepreneur. Gerald Young visited with us several years ago and we thought it would be a good time to catch up on his business Young G's BBQ Sauce. Take a listen to his positive attitude, how his company has grown, what happens when he gets a "no" from a perspective and learn where you can find his sauce. We had a great time sitting outside a Starbucks...and there is a story behind that...as well. Enjoy and..."Git ya some!"
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 4 November 2021

Hey, it's Friday Eve!  Thanks for clicking through for the business news headlines. Here's what we've got for you today:
Oh, those charging stations;
1.4 billion people is a very attractive market;
He was ousted as the CEO of Papa Johns but...
You know that name...Meta...uh...there is a problem;
The Wall Street Report
Details of the vaccine mandate;
One company has now vaccinated 96% of their workers.
Those stories plus you'll meet Mary Tan from Whisker Media. She specializes in products for the dog and cat lovers among us. Here we talk about her work in journalism, how she made the switch to PR and what it really takes to be successful in promoting another company and some cat talk. Meet Mary Tan from Whisker Media! To listen to that conversation just click here. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Pets and Public Relations with Mary Tan

When you take a product or service to market its always wise to turn to a professional who can help get your business noticed. Far too often entrepreneurs "think" they can handle their own public relations and it usually fails. Our guest today is a former television reporter that made the transition to public relations work...but not just any PR gig.  Mary Tan specializes in products for the dog and cat lovers among us. Here we talk about her work in journalism, how she made the switch to PR and what it really takes to be successful in promoting another company and some cat talk. Meet Mary Tan from Whisker Media!
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 
 

The Business News Headlines 3 November 2021

Early in the day nerves were a bit frayed as investors waited for the Fed to report from its two day meeting.  In the end...Wall Street hit more records.  Also, stick around for the interview with entrepreneur Basel Nassar from Boss Dog Brand...it's a great story about marketing and relationships for this growing pet food and product company based in Washington State.  But, first the news:
What moved Wall Street today;
Jeff Bezos buys part of an island;
Workers and a manager walk out...and what that means;
Roku has a problem going into the holiday season;
Truckers sitting idle rack up years of "wait time";
Thousands of counterfeit items on the Internet;
The Wall Street Report;
So, is it a "workers economy" as some suggest?
Those stories plus you'll meet Basel Nassar the founder behind Boss Dog and Boss Cat food, treats and gear. You'll learn about how this entrepreneur leveraged his Greek Yogurt business to create Boss Nation Brands. It's a great conversation and you can hear that right...here. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Boss Dog/Cat Brand - Pet Food Humans Can Love

It's estimated that this year $109 billion will be spent on...pets. Much of that stunning number comes from how Americans are feeding their dogs and cats. Today you'll meet Basel Nassar the founder behind Boss Dog and Boss Cat food, treats and gear. You'll learn about how this entrepreneur leveraged his Greek Yogurt business to create Boss Nation Brands. From conception to marketing to the health aspect of the food and his relationship with store owners. Enjoy...we sure did!  
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

From Our Way-Back Machine Meet Keith Howdy Brown & Crystal Sound

This conversation goes back to 2014 when Keith "Howdy" Brown visited our studios to chat it up about Crystal Sound Studios which is located in the Greater Des Moines, Iowa Metro. Here we chat it up about the use of jingles, who he's done work for and more. Then we "dug this up" for our Halloween Edition on News Talk 1540 KXEL this year. Enjoy...Keith is a real pro! 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.