Marketing Tips

No Longer a "Waste of Time" - Going Digital with Laura Kinnard

If it is true that "necessity is the mother of invention" look no further than COVID19 and how some businesses and organizations are suddenly adopting some form of digital marketing. For years Laura Kinnard from Drake University and DMACC has been all about encouraging her students and the businesses to adopt a digital platform to reach consumers. Now many are there. Today we offer some shoutouts to Chris Snider of Drake, Phil K. James from Good Milkshake Digital, Debbie Marshall, FUSE Chamber, the Greater Des Moines Partnership and the Iowa Center for Economic Development.  See...we've been watching! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

Business News Headlines 4 March 2020

It's the day after Super Tuesday and the markets reacted to the Joe Biden win and some positive economic/jobs news. Here's what we've got for you today:
Former Vice President Joe Biden wins big;
Starbucks cancelled an event;
President Trump gives airlines a pep-talk;
United Airlines cuts flights;
GM to take on Tesla;
Ikea recalls 800,000 pieces of furniture;
In iconic book publishing house is for sale;
The Wall Street Report
Pay people to move to your city...it works.
Those stories and a quick marketing tip about QR Codes and why we're seeing more of them.  To hear that fast three minutes click here. 
Thanks for listening! 

Welcome Back QR Codes - A Marketing Tip

Over the years the QR Code had fallen on hard times. People may not have known what they did, businesses didn't use them correctly and you had to download a QR Code Reader to view what was behind the image. It wasn't very handy.  But now Apple has addressed that issue and we're seeing more QR Codes being used again. Here is a quick marketing tip about what they are, the technology that is now widely available and where to get them.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News Headlines 2 March 2020

Early this morning the overnight futures from around the world pointed to a lower open on Wall Street. Well, that's sorta what happened...here are the business news headlines we've got for you today:
Stocks snap a 7 day losing streak..
Cheap money beats worrying about the coronavirus;
Costco is running out of...stuff;
Betting on China and Apple;
Samsung moves a plant to where Apple once looked;
The Wall Street Report
Twitter stock surges and why;
Twitter for Business a Marketing Tip.
Those stories PLUS we've got Laura Kinnard from DMACC, Drake University and The Runway Innovation and Events Studio with us chatting it up about business events happening this week in the Des Moines Metro. From coworking to female business events to the DSM reveal she's got stuff going on. To hear that...just click here.  
Thanks for listening.

The Business News Headlines 19 February 2020

It's mid-week and the markets bounced back today and no doubt would have gone higher if it wasn't for the Fed suggesting that interest rates are going to stay put for a bit.  Here are the stories for today:
More and more seniors are entering the job market...and what are they doing?
Bottled water is in trouble in more than one state;
Another restaurant chain ignoring child labor laws;
The Wall Street Report
"Friends" continues to make new friends and lots of money.
Those stories plus a Marketing Tip this time about podcasting. What is it about content that really impacts? You will be surprised. Also in this segment I'll offer some equipement tips, social media tips and more.  It's called "Think Before You Podcast" and you can here that...here. 
Thanks for listening! 

The Business News Headlines 12 February 2020

Que the happy music...it was another big day on Wall Street. But, there are also some warning signs that nobody seems to notice.  Welcome to the Business News Headlines.  Today;
A Cruel Wedding Story;
A Lack of Ammo;
We return to La La Land on Wall Street;
AIRbnb running through cash;
Your speech impacts your pay and promotion...
Those stories plus something that aired on News/Talk 1540 KXEL last week that you might want to hear. It's a marketing tip (actually three) that came about during a conversation I had a couple of weeks ago when I was in Arizona. To hear that segment, click here.
Thanks for listening! 

Three Marketing Tips for Business

Some of you know that the engine that powers the Business News Hour is our advertising/marketing agency. Over the years I've had hundreds of companies and business owners as how they might get better at "getting noticed". Some have taken my advice others...not so much. Recently I was in Arizona at an international meeting and a man who owns a company in Alberta, Canada told me he thought the advice I offered years ago was "screwy" but figured he might try the formula anyway. He said that it's had an amazing impact on his business. That conversation prompted me to share this short piece that originally aired on News/Talk 1540 KXEL and now...you get it. Enjoy and let me know your thoughts.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

Business Events with Laura Kinnard

Each week Laura Kinnard from Drake University, DMACC and DMBizMixer joins me to chat it up about various business events in the Des Moines Metro that you can attend and learn more as well as interact with others. Today we've got the Chris Snyder program about social media at Drake, understanding government contracts at the Iowa Center for Economic Success, "The Future of Work" at the Greater Des Moines Partnership, a non-profit mastermind event at Gravitate in Des Moines and so much more. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News Headlines 25 November 2019

It was a big day on Wall Street as the Dow shot up by over 190 points to 28,066 and tech stocks saw the Nasdaq gain 112 to close at 8,632 the S&P 500 up by 23 points and change. Think...China.  In the news today:
Folks have a beef with beef and the industry is on alert;
The slow trucking industry means layoffs at Cummins;
Charles Schwab is in a buying mode;
U.S. jewelry company Tiffany...sold;
A glut of homes are coming on the market but...there is a but.
Those stories and Lauren Campbell is in our Small Business Spotlight as she highlights her working/meeting space called The Studio. It's a great place for small groups or business meetings and even a party. Plus she's got a Small Business Deal on the rental. Here is that conversation. 
Also today, Laura Kinnard is with us chatting it up about business events in the Des Moines Metro plus we'll offer some tips on how your small business can really shine this Saturday for Small Business Saturday. You can hear all of that...here. 
Thanks for coming by. 

Business Events with Laura Kinnard

It's Thanksgiving Week but we've still got business events happening in the Des Moines Metro from cupcakes to clothing to some small business tips ahead of Small Business Saturday Laura Kinnard has the info. Laura teaches entrepreneurship at Drake University and DMACC plus has The Runway at Southridge. Here is her blog DMBizMixer and if you want your event listed, and talked about, just use #DMBizEvents in your social media and Laura will pick it up. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International