Creativity

The Business News Headlines 14 April 2020

In a little less than twelve minutes we'll dish up some of the biggest news headlines for today. Click through and listen we know you'll learn something new.
Stimulus Checks - How people are spending the cash;
GM building medical equipment;
Yet another scary food story;
These companies do not want you to use their products;
These companies do;
Nobody is safe - A second round of layoffs;
The Wall Street Report;
What might be stalling those unemployment checks.
Those stories plus a conversation with a woman who, because of COVID19, lost her job...sort of. You'll meet Kim Greth from Tero International who used to be support staff for the many training events produced by Tero.  But, what happens when those are gone?  She could have been a statistic but, instead, she is opening up new doors. To listen to that conversation just click here.
Thanks for listening! 

The Business News Headlines 13 April 2020

So many things going on in the world of business and we've got the top news stories just a click away.  Here's what we've got for you:
Essential or...not;
The bottom could be falling out of the used car market;
Amazon and third party sellers;
Sexual harassment at McDonald's?
The Oil Deal - Too little too late;
Sobering news about the economy;
The Wall Street Report;
The "Post Pandemic" Office.
Those stories and Laura Kinnard is in talking about how some are finding out that going digital isn't the waste of time they may have once thought it was. You can hear that conversation here. 
Thanks for listening! 

No Longer a "Waste of Time" - Going Digital with Laura Kinnard

If it is true that "necessity is the mother of invention" look no further than COVID19 and how some businesses and organizations are suddenly adopting some form of digital marketing. For years Laura Kinnard from Drake University and DMACC has been all about encouraging her students and the businesses to adopt a digital platform to reach consumers. Now many are there. Today we offer some shoutouts to Chris Snider of Drake, Phil K. James from Good Milkshake Digital, Debbie Marshall, FUSE Chamber, the Greater Des Moines Partnership and the Iowa Center for Economic Development.  See...we've been watching! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

Restaurants, Workers and Jobs During COVID-19 with Phil K. James

This week we've seen restaurants in many states being forced to close down due to the threat of COVID-19. The economic impact on this is huge. American's spend more in restaurants than in grocery stores for the first time in history. Here is that story and I reached out to restaurant marketer Phil K. James from Good Milkshake Digital to ask him what he is recommending to his clients in the face of this latest challenge.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International
 

The Business News Headlines 17 March 2020

The markets rebounded today on the promise of putting more money into the hands of Americans. That story and several more are just a click away:
Stocks rallied and why;
24 percent of businesses expect layoffs;
More retailers close their doors;
Wall Street Report;
The Restaurant Industry in a panic and why;
Phil K. James and what he's doing to save restaurant jobs.
Those stories and you'll meet Rikkia Lillard from R.C.L. Productions in our Small Business Spotlight. An artist, playwright and producer of great events this is exactly what you need to hear today...and every day. Enjoy.  To hear that conversation click here. 
Thanks for listening! 

R.C.L. Productions with Rikkia Lillard in our Small Business Spotlight

When I sat down with Rikkia Lillard I didn't expect to learn about all the talents this young woman has...but soon into this conversation it became apparent that she is something very special. Rikkia owns R.C.L Productions which is an event planning and design business. Here slogan is, "It's not just a party. It's a production." And a production it is. From weddings to bar mitzvahs Rikkia turns on her magic and you get to learn all about it here. Enjoy! If you want to connect with her here is her email. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

Business News Headlines 4 March 2020

It's the day after Super Tuesday and the markets reacted to the Joe Biden win and some positive economic/jobs news. Here's what we've got for you today:
Former Vice President Joe Biden wins big;
Starbucks cancelled an event;
President Trump gives airlines a pep-talk;
United Airlines cuts flights;
GM to take on Tesla;
Ikea recalls 800,000 pieces of furniture;
In iconic book publishing house is for sale;
The Wall Street Report
Pay people to move to your city...it works.
Those stories and a quick marketing tip about QR Codes and why we're seeing more of them.  To hear that fast three minutes click here. 
Thanks for listening! 

Welcome Back QR Codes - A Marketing Tip

Over the years the QR Code had fallen on hard times. People may not have known what they did, businesses didn't use them correctly and you had to download a QR Code Reader to view what was behind the image. It wasn't very handy.  But now Apple has addressed that issue and we're seeing more QR Codes being used again. Here is a quick marketing tip about what they are, the technology that is now widely available and where to get them.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News Headlines 19 February 2020

It's mid-week and the markets bounced back today and no doubt would have gone higher if it wasn't for the Fed suggesting that interest rates are going to stay put for a bit.  Here are the stories for today:
More and more seniors are entering the job market...and what are they doing?
Bottled water is in trouble in more than one state;
Another restaurant chain ignoring child labor laws;
The Wall Street Report
"Friends" continues to make new friends and lots of money.
Those stories plus a Marketing Tip this time about podcasting. What is it about content that really impacts? You will be surprised. Also in this segment I'll offer some equipement tips, social media tips and more.  It's called "Think Before You Podcast" and you can here that...here. 
Thanks for listening! 

Think Before You Podcast

Every so often we put out a Marketing Tip. Today this will center on PODCASTING. It's a great way to connect with consumers if it's done well. One of the false narratives out there is that what you say is critically important. Well, that's not quite true. The "content" of the spoken word is worth about 7% of your ability to connect with your audience. What really impacts your message is the visual and the vocal presentation.
Give a listen and learn more about podcasting and what we use to make it all happen.  And, as promised here are the links to the products/services I mention.
Check out the BLUE Yeti;
Your link to B&H Audio/Visual;
Your link to Audacity;
Your link to Podbean to host your podcast.
Thanks for listening! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International