Creativity

Meet Voice Actor Abi Horton

Sometimes, when listening to the radio or television commercial, we forget about the work that goes into making the audio work...just right. Meet voice actor Abi Horton who has the interesting back-story of being raised by an American father and a British mother and is able to work both accents into her career. Here we talk about getting work, working with clients and agencies and the three ways in which voice actors market themselves. Have some fun and meet our newest friend Abi Horton and her website is here. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News Headlines 20 May 2020

Midweek and it feels like a roller coaster on Wall Street.  Welcome to this edition of the business news headlines. Give us ten minutes and you'll get the top business news stories of the day:
Billions of dollars and banks are...worried;
Trouble at McDonald's;
We've got buyers but no inventory;
Stimulus dollars and prepaid debit cards;
The Wall Street Report;
Facebook gets into online shopping.
Those stories PLUS a fun conversation with professional voice artist Sharon Feingold. How she got into the business, who she does work for and much more in this interview that talks about the business of being a voice professional.  Click here to listen. 
Thanks for coming by.

It's About The Voice with Sharon Feingold

The spoken word contains great power especially when it comes from trained voice professionals. The inflection, the urgent message the information all have an impact on consumers. Meet Sharon Feingold of Atlanta a professional voice talent used by many national companies to create a connection with current and potential customers. Here we talk about the business of voice professionals, how she broke into the business, the work she does, the competitive nature and advice on getting started. Plus...some other fun facts.  Enjoy! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News Headlines 24 Apri 2020

It's beginning to look like a good time to become a vegetarian.  Here are the top business news stories for you on this the 24th day of April. 
Beef, pork and now turkey plants...closed;
Remember the lotteries?
President Trump to USPS, "Raise rates!";
Neiman Marcus to file Chapter 11;
The Wall Street Report;
Still not getting the "bailout" right.
Those stories plus a wide ranging conversation with Jeff Stein as he will soon mark his 40th year as an Iowa radio broadcaster. We'll tell some stories, share some technology, promise not to talk about COVID-19 (but then fail) and also how you, the public, is changing in how and when  you get your information. Listen to that conversation here and make plans to attend his virtual history program on Tuesday the 28th.  Click here for more! 
Thanks for listening! 
 

Talking Radio and 40 Years Behind the Mic with Jeff Stein

The business of radio broadcasting has changed greatly yet the reason why we do what we do...has never been  more important. Here is a wide ranging conversation with Jeff Stein the Program and News Director for News Talk 1540 KXEL who began his Iowa radio broadcasting career 40 years ago in Marshalltown. We'll share some stories talk about the importance of the media, transparency issues and how we deliver the news using technology and digital access that continues to change. In addition Jeff will be presenting a gripping Iowa Almanac history seminar for the Ames Public Library and YOU can join the event on Tuesday the 28th starting at 7PM.  Here is my friend Jeff Stein... 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News Headlines 14 April 2020

In a little less than twelve minutes we'll dish up some of the biggest news headlines for today. Click through and listen we know you'll learn something new.
Stimulus Checks - How people are spending the cash;
GM building medical equipment;
Yet another scary food story;
These companies do not want you to use their products;
These companies do;
Nobody is safe - A second round of layoffs;
The Wall Street Report;
What might be stalling those unemployment checks.
Those stories plus a conversation with a woman who, because of COVID19, lost her job...sort of. You'll meet Kim Greth from Tero International who used to be support staff for the many training events produced by Tero.  But, what happens when those are gone?  She could have been a statistic but, instead, she is opening up new doors. To listen to that conversation just click here.
Thanks for listening! 

The Business News Headlines 13 April 2020

So many things going on in the world of business and we've got the top news stories just a click away.  Here's what we've got for you:
Essential or...not;
The bottom could be falling out of the used car market;
Amazon and third party sellers;
Sexual harassment at McDonald's?
The Oil Deal - Too little too late;
Sobering news about the economy;
The Wall Street Report;
The "Post Pandemic" Office.
Those stories and Laura Kinnard is in talking about how some are finding out that going digital isn't the waste of time they may have once thought it was. You can hear that conversation here. 
Thanks for listening! 

No Longer a "Waste of Time" - Going Digital with Laura Kinnard

If it is true that "necessity is the mother of invention" look no further than COVID19 and how some businesses and organizations are suddenly adopting some form of digital marketing. For years Laura Kinnard from Drake University and DMACC has been all about encouraging her students and the businesses to adopt a digital platform to reach consumers. Now many are there. Today we offer some shoutouts to Chris Snider of Drake, Phil K. James from Good Milkshake Digital, Debbie Marshall, FUSE Chamber, the Greater Des Moines Partnership and the Iowa Center for Economic Development.  See...we've been watching! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

Restaurants, Workers and Jobs During COVID-19 with Phil K. James

This week we've seen restaurants in many states being forced to close down due to the threat of COVID-19. The economic impact on this is huge. American's spend more in restaurants than in grocery stores for the first time in history. Here is that story and I reached out to restaurant marketer Phil K. James from Good Milkshake Digital to ask him what he is recommending to his clients in the face of this latest challenge.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International
 

The Business News Headlines 17 March 2020

The markets rebounded today on the promise of putting more money into the hands of Americans. That story and several more are just a click away:
Stocks rallied and why;
24 percent of businesses expect layoffs;
More retailers close their doors;
Wall Street Report;
The Restaurant Industry in a panic and why;
Phil K. James and what he's doing to save restaurant jobs.
Those stories and you'll meet Rikkia Lillard from R.C.L. Productions in our Small Business Spotlight. An artist, playwright and producer of great events this is exactly what you need to hear today...and every day. Enjoy.  To hear that conversation click here. 
Thanks for listening!