Marketing

Thoughts About the National Tractor Parts Dealer Association with Scott and Trey

Over 40 years ago a group of agriculture equipment recyclers got together and formed the National Tractor Parts Dealer Association (NTPDA). The group was small and mostly confined to the United States. Today the association has members not only in the U.S. but also Canada, Italy, Spain, Germany, the United Kingdom and Malaysia. Here I sit down with Scott Schelling the Immediate Past President and owner of Rock Valley Tractor Parts of Iowa and Trey Russell the incoming President and second generation to Russell's Tractor Parts of Alabama during our time at our Annual Conference and Trade Show. We talk about what they've gotten out of the association and what may be coming in the future.  Plus a "Shout Out" about the Summer Mixer coming in July. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 14 February 2022

We kick off the business news with a story about crooks and not so much business. Welcome back it is Valentine's Day the 14th of February, 2022 and this is what we've got cooked up for you today:
Those bumper stickers and your story for crooks;
Which Super Bowl ads won and which lost;
Small Businesses, Customers, and Pricing;
"Skip the Spouse and Buy a House" no, really;
The Wall Street Report;
Some comments about business from the SBA chief.
Also, SBA chief Isabel Guzman was in the Des Moines Metro on a visit with Congresswoman Cindy Axne (D-IA). Her first stop was at Fox Brewing Company to talk up the success of some recent funding. After her visits I spoke with owner Brian Fox about the headwinds he and others in the hospitality industry face. You can hear that conversation right...here. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 11 February 2022

In case you've run out of stuff to worry about...one word: Russia. It's the business news headlines for Friday the 11th of February, thanks for being with us again today.  Here's what we've got for you:
Yeah, that Russia thing;
Gold and Oil prices spiked today;
To tame inflation the Fed may do something drastic;
Speaking of drastic...think trucks and Canada;
People are moving for many different reasons we'll share;
We've got a list of the top 10 U.S. grocery stores and why;
The Wall Street Report;
Super Bowl ads on Sunday some thoughts and costs.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 3 February 2022

Wall Street reversed course today and in a big way. Much of the sell off was in the technology sector and, get this, today Meta (Formally Facebook) lost $252 billion in value. That was the worse wipeout in...history. Here's what we've got for you today and on the Birthday of the IOB Voice, Hunter Pease:
Jimmy Johns and a trend;
A deeper dive in rising food prices;
A tough day on Wall Street;
Wait! What? Square burgers from...
Amazon Prime announces a price increase;
Spotify is getting some serious attention;
The Wall Street Report;
What did Malinda French Gates do? We'll tell. 
Thanks for listening! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 2 February 2022

Four a fourth day in a row we watched the major indexes gain on Wall Street and while there were some scary moments as the Nasdaq flirted with the flatline, in the end, it was all green.  Here's what we have for you today:
Yes, the markets gained again;
Oil also shot up today;
This job pays $145,000 and there are 14,000 openings;
Folks in Wisconsin are crying foul and they are hot;
PayPal flushes 4.5 million "bad actors";
That cup of joe is gonna cost you more;
Google and 4th Quarter Earnings....WOW;
The Wall Street Report;
And Meta's (Facebook) stock tanked and why.
Those stories  PLUS for the interview you'll meet Todd Hickman from the Fastline Marketing Group based in Buckner, Kentucky. We'll be talking marketing to the agricultural community and answer that question about "print being dead". Far from it...but it also depends on what you're doing with it and who your target...is. To listen just click here.
Thanks for listening! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Fastline Marketing Group - Reaching Select Consumers with Todd Hickman

There is a major discussion going on among many that print is...dead. While it's true that a number of newspapers have ceased to publish it's also true that if your print publication has a niche audience you can win. Here I visit with Todd Hickman from the Fastline Marketing Group based in Buckner, Kentucky. For decades the company has produced magazines that feature agricultural equipment. What's changed and why? Join us in this conversation from Kansas City.  
Thanks for listening! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines - 31 January 2022

The markets opened mixed on this the final day of trading for January but by the closing bell they were well into the green. Thanks for coming back for the business news headlines for this Monday in January.  Here's what we've got for you:
The rally continues;
Morgan Stanley has manufacturing concerns;
Restaurant workers told to pay back unemployment;
Lowes making some big changes...think...pets;
McDonald's is about to change direction;
Domino's Pizza will pay you to skip delivery;
Walmart is dating Angi;
The Wall Street Report;
Joe Rogan says he is sorry...oh...my!
Thanks for listening! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 10 January 2022

Welcome back to another week of the business news headlines and stick around and click through for an interesting conversation about the world of print magazines. Think print is dead?  Not so fast. But, first the news and this is what we've got for you:
Two words troubled Wall Street;
Billions being spent to enlarge ports;
He says he uses a Tesla to mine for crypto;
Who's winning? Hybrids or EV's? We'll tell;
Some really HOT & SPICY food news;
The Wall Street Report;
The IRS has just warned us...
How many news stories have you heard or seen that tells us print is dying...or is dead? Plenty...right? But there are outliers especially if that print publication has a niche that consumers want. That is the story behind Little Village a magazine that's been around for twenty years in the Iowa City/Cedar Rapids, Iowa area and is now expanding into the Des Moines market. With me is publisher Genevieve Trainor and advertiser/entrepreneur Mike Draper from RayGun. To listen just click HERE! 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Little Village Story with Genevieve Trainor and Mike Draper

How many news stories have you heard or seen that tells us print is dying...or is dead? Plenty...right? But there are outliers especially if that print publication has a niche that consumers want. That is the story behind Little Village a magazine that's been around for twenty years in the Iowa City/Cedar Rapids, Iowa area and is now expanding into the Des Moines market. With me is publisher Genevieve Trainor and advertiser/entrepreneur Mike Draper from RayGun. Enjoy!
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 4 January 2021

Thanks for joining us for the business news headlines and stick around for a special two-part interview about the changing world of broadcasting. My guest is Jeff Stein the News and Program Director for News/Talk 1540 KXEL, based in Waterloo, Iowa. It's really an amazing behind the scenes look at how the media, be it print or broadcasting, has had to adjust their methods of sharing the news.  But, first, here's what we've got for you today:
A stunning number of Americans quit their jobs;
Manufacturing in the U.S. has slowed down;
The new Omicron numbers are sobering;
But, the Blue Chips soared today;
Ford announces production changes for the F-150 Lightning;
Whoa, what? Meatless KFC chicken?
4 at Google get massive pay increases. The rest?
The Wall Street Report;
WeWork CEO getting into the apartment game.
Those stories and a two-part conversation about the media business, knowing your customers, changing delivery methods and all that entails. My guest is Jeff Stein from News/Talk 1540 KXEL based in Waterloo, Iowa but heard in multiple Midwestern states as the sun goes down.  Here is Part One of that conversation and here is Part Two. Enjoy!
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.