Marketing Tips

Video, Business, Tero International and Kyle Plummer

If you've been with the Business News Hour for the past dozen years you know we love to put up some video. We believe it adds to the engagement level and it's good for business. That's the feeling of the people behind Tero International an organization that, according to our guest Kyle Plummer, provides their clients with "confidence". Here Kyle talks about video, video production and their brand new video production studio. It's really amazing and yes...we have video. Should your company get into video?  We think it's a great idea...even if you start small which is what Tero did originally...
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

The Business News Headlines 27 March 2019

It was another worrisome day on Wall Street as Brexit, China and the inversion issue came back again today. Click ahead for these stories:
Salesforce named as a partner in sex trafficking;
Millennials are said to be killing off a bunch of stuff...and we've got a list;
Lyft today upped it's IPO target;
Facebook and hate groups; a new development;
What happened and why on Wall Street.
Those stories and today we shine our Small Business Spotlight on the promotional products industry with Kris Gregersen the owner of Premium Solutions. What you may or may not know about promotional products, how decisions are made, what the return on investment might look like and a host of other facts about the industry he's been in for over 20 years. Kris Gregersen and Premium Solutions in our Small Business Spotlight.  Listen to that conversation here. 

Our Small Business Spotlight - Premium Solutions with Kris Gregersen

Today we're going to talk about the world of promotional products with Kris Gregersen who has been in that field for two decades selling to Fortune 500 companies to small businesses. We start off by talking about why having a local consultant trumps the online world. Then it's into what is selling, what is hot what companies need to consider when using promotional products to market themselves. The business has changed greatly in 20 years... Today it's Premium Solutions in our Small Business Spotlight. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Business Networking and Education with Laura Kinnard

Each week Laura Kinnard from Drake University and DMBizMixer.com joins me to chat it up about some business education and networking events you should know about. From startups to established businesses it doesn't hurt to learn and meet/greet others. If you want your event listed just hit us up on Twitter with #DMBizEvents. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Just How Do Successful Entrepreneurs Think with Jason Feifer

Early this morning I got to welcome Jason Feifer the Editor in Chief of Entrepreneur Magazine to Iowa. He was in the Des Moines Metro to headline a breakfast meeting with the Greater Des Moines Partnership and then off for CI-Week with our friend Tony Paustian of DMACC-West. His topic this morning was "How Do Successful Entrepreneurs Think". Before he took the mic he sat down behind our mic and talked about change. More to the point the history we have in refusing to accept change be it a bicycle (not kidding) or recordings of music. In addition he chatted a bit about his new book he wrote with his wife, Jennifer Miller, "Mr. Nice Guy".  Click through for more. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business of Political Messaging with Mark Langgin of GPS Impact

The way political candidates get their message has vastly changed. Back in the day radio, television and newspapers took the major portion of campaign dollars. Today much of that has changed depending on the demographic of the targeted voter. It's an interesting business and here we visit with Mark Langgin a partner in GPS Impact. We talk about the various platforms, the message creation and the delivery using a host of methods. What's hot and what's not so much. And, as we head into 2020 we figure you might want to learn more about how all this works. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Reimaging Shopping Malls and some DSMUSA Networking with Laura Kinnard

If you were with us last week you know that Laura and I talked about how fast retail is changing in the United States. More specific was what in the world to do with emptying shopping malls. We started down that journey and wanted to deal with more on the subject. Then we talk a bit about a couple of events happening this week from DMBizMixer.com. Listen in....
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 27 December 2018

The markets opened today lower and stayed that way until the final hour of trading on Wall Street...and that's just one of the many stories we've got for you today:
Markets rebound in the final hour;
The sad tale of Amazon stock;
India, Amazon and Walmart and the story is....
Buying laundry detergent online... First question might be "Why?" but after that;
Several well known brand names are going away in 2019 and we've got a list;
We might have discovered the reason young people are giving up on parenthood;
The Market Report - The numbers broken down.
Those stories plus we climb into our Way Back Machine for a two part conversation with Phil K. James of Good Milkshake Digital We're talking about paying attention to your "internal brand" and what they is and what it means for business. Here is Part One.
And, here is part two of our internal branding conversation with Phil K. James. Stuff you should be considering as we head into the New Year. To listen click here. 
Thanks for listening! 

Helping Business Grow - Out to Lunch with Jonnie Wright

Each week we take a thought leader Out to Lunch to talk over business while at a locally owned restaurant. This week we're at Gilroy's Kitchen + Pub + Patio with the founder of the Buyosphere and Buysphere University, Jonnie Wright. Here we do a deep dive into business branding, marketing, consumers, customer service. And, you'll learn some tips and secrets on how to become a better business. Learn more from Johnnie as we go Out to Lunch! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour

Karen McCullough for the National Tractor Parts Dealer Association

In January we'll be taking the Show on the Road and head to Mobile, Alabama for the Annual National Tractor Parts Dealer Association Meeting and Trade Show. Here is a brief phone interview with Karen McCullough a nationally known speaker who will be presenting #NTPDA19. Listen in...and it's good advice for any business. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.