The way political candidates get their message has vastly changed. Back in the day radio, television and newspapers took the major portion of campaign dollars. Today much of that has changed depending on the demographic of the targeted voter. It's an interesting business and here we visit with Mark Langgin a partner in GPS Impact. We talk about the various platforms, the message creation and the delivery using a host of methods. What's hot and what's not so much. And, as we head into 2020 we figure you might want to learn more about how all this works.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
- January 9, 2019