Insight On Business the News Hour

The Business of Political Messaging with Mark Langgin of GPS Impact

January 9, 2019

The way political candidates get their message has vastly changed. Back in the day radio, television and newspapers took the major portion of campaign dollars. Today much of that has changed depending on the demographic of the targeted voter. It's an interesting business and here we visit with Mark Langgin a partner in GPS Impact. We talk about the various platforms, the message creation and the delivery using a host of methods. What's hot and what's not so much. And, as we head into 2020 we figure you might want to learn more about how all this works. 

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