Marketing Tips

The Business News Headlines 1September 2021

Welcome to a brand new month and one that has been, traditionally, a lousy month for Wall Street.  We'll share those numbers in just a bit. And, make sure you click through to the interview with Jeff Greenfield. We're talking about some critical information about advertising, marketing and branding...that will impact the bottom line.  But, first the news:
That inflation stuff? Think, soup;
Did cuts in unemployment benefits drive workers to jobs;
The war in Afghanistan had a dollar price tag too;
More bad news for Boeing;
Your ID on your...phone?
Private sector job numbers disappoint;
The Wall Street Report;
ZOOM goofs that cost careers and some tips.
For the interview you'll meet Jeff Greenfield the Senior VP, Buy Side at WideOrbit. We're talking advertising and marketing and using the spoken word to get the results you want...and need. Loads of tips and ideas that will seriously help you and your business. To listen click right here!  
Thanks for listening.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Lessons in Marketing & Advertising with Jeff Greenfield of WideOrbit

We've been doing Insight on Business the News Hour in one form or another for nearly 15 years and while every business interview is, we feel, important...there are some that are critical. This is one of those moments. My guest is Jeff Greenfield the Senior VP, Buy Side at WideOrbit. We are talking advertising and marketing and using the spoken word to get the results you want...and need. Learn about getting leads (upper funnel) and helping consumers make a buying decision (lower funnel). What works? What about digital advertising? How important is it that you "stay in the game"? This should not only be required listening for business people but also media salespeople. Understanding the power radio, television and podcasting have are all linked to a higher rate of return for your advertising/marketing dollar.  (And, if you listen carefully...toward the end you'll hear Yofi our "Studio Dog"...no, really
Thanks for listening.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 8 June 2021

Welcome to the Tuesday edition of the business news headlines and a great conversation about food...to be specific...Maroon Jerk Chicken Sausage from Brooklyn, New York.  No, really.  But, first the news:
Ohio wants Google to be a utility;
Wealthy Folks, the IRS and Taxes;
Warren Buffet pushes back on ProPublica;
Nude photos, iPhones and Apple;
Wendy's stock soars and why;
Single use plastic bags on the way out;
The Wall Street Report;
It was a bad morning for the Internet.
For the interview you'll meet the founder of Maroon Jerk Chicken Sausage. His name is Howard Allen and his story is pretty cool. Why the name "Maroon" and how did he come up with this idea to create chicken sausage. We'll cover it all and you can listen here. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

Fastline Marketing Group with John Anderson

Our bet is there is not a farmer or a rancher who does not know the Fastline brand as it's been a successful part of the agricultural equipment world for 43 years. And, as times have changed, so too has this company.  Meet the Fastline Marketing Group offering their current clients new ways to reach the end users. From a totally redesigned website to new digital offerings to a targeted approach to marketing that will see the company thrive for the next forty years.  Meet John Anderson the president of Fastline Marketing Group as we talk about the changes and the direction of this storied company.
Thanks for listening! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Video Tips from Tero International - Nika Clark

She brings over 19 years of broadcasting experience to Tero International. Meet Nika Clark who is in charge of the video work for the firm. Here we talk about her journey from Chicago to the middle of the Midwest and then tick down some valuable video tips that any business should know.  From lighting to talent and more. Meet Nika: 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

From Good to Best and Your Personal Brand with Sima Dahl

Like it or not we all have a personal and professional brand. Those who are aware that it is this "brand" that can make all the difference in success work it...everyday. Meet author, trainer and keynote speaker Sima Dahl who has an amazing back-story and a craft she now shares with so many who want to go from "good" to the "best". Meet entrepreneur Sima Dahl. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Business Planning for 2021 with Roger Stalheim

Our guest is Roger Stalheim from The Alternative Board and we're talking about the Iowa Power Leaders Summit that will happen in early December. BUT, do not let the word "Iowa" keep you from attending this free event that will focus on fiance, better social media efforts and business management. Again this is open to you no matter where you have a business. Here is the link to the Iowa Power Leaders Summit. Enjoy and go learn!

The Business News Headlines 12 November 2020

Today the chair of the Central Bank had some stunning things to say and they lead off our report for Thursday the 12th of November. Here's what's going on:
The economy...what's over?
Jet Blue opens up;
Airline employment sinks again;
The price of oil tanked today and why;
Rent or Own we're talking housing;
Disney reported...not...good;
How confident are you at the dealership;
Wall Street Report
They are hiring but...what about pay?
Those stories and for the interview you'll meet Jonnie Wright from the Buyosphere. His work is to see to it that small businesses grow by making sure nobody skips over the "small stuff". It's an engaging conversation and you can listen by clicking here.
Thanks for coming by! 

The Business News Headlines & More 15 September 2020

Wall Street started the day up but by the bell the Dow ended...flat. It's the business news headlines for today and here's what we've got for you:
Tech keeps marching forward;
Louis DeJoy and the pricy new hires;
U.S. Infrastructure center stage this week;
She will be co-writing and directing a new movie about...
Amazon and the new Luxury Products portal;
Payment deferrals...how many Americans are doing this;
The Wall Street Report;
The Apple Show from today.
Those stories and we'll welcome Debbie Marshall to our broadcast. Debbie is the principal at Thrive Consulting and she's here to offer up some tips and ideas to help job seekers stand out from the crowd in a very, very tight job market. To listen, just click here.
Thanks for coming by!  

The Business News & More 2 July 2020

Welcome to the Day Before a Holiday! It's the business news headlines for July the 2nd and we've got plenty waiting and just a click away:
The Jobs Report, The Jobs Report! But...;
This housing story doesn't make sense butl;
Markets boom but small businesses worry;
Tips for small to mid-size businesses to "Stay in the Game";
Hiring and Construction;
The Wall Street Report
Those stories plus a conversation with John Vuong the principal at Local SEO Search. We're going to talk about your website, your customers, finding you, and ramping up your efforts to constantly build your business and see results with in comes to your ROI.  To listen, just click this link.
Thanks for coming by and for those of you in the U.S. who are celebrating...may you have a meaningful Independence Day.