Marketing for Business

The Business News 8 April 2019

We're kicking off the second quarter and corporate earnings were on the minds of investors. Inside you'll learn about that and...
Stocks ended the day mixes;
Climate change to CRUSH the real estate market?
Best state to find a job;
Worst 10 states to find a job;
GE hits a wall;
Boeing stock tanks;
Bank CEO's headed to congress...pop the popcorn;
Jack Dorsey of Twitter gets....paid!
What happened today on Wall Street
Those stories plus Val Hoeppner a media strategist talks about consumers. How to reach them why newspapers should start podcasting, why businesses might want to ramp up their blogging efforts, what social media sites seem like a win and more. You can hear Val right here.
Also, because it is Monday, Laura Kinnard is in talking about business events where you can go to learn, be seen and see new ideas from finance to social media to starting a business. Laura Kinnard from DMBizMixer.com is in the house. Listen to Laura here. 
Thanks for coming by! 

Video, Business, Tero International and Kyle Plummer

If you've been with the Business News Hour for the past dozen years you know we love to put up some video. We believe it adds to the engagement level and it's good for business. That's the feeling of the people behind Tero International an organization that, according to our guest Kyle Plummer, provides their clients with "confidence". Here Kyle talks about video, video production and their brand new video production studio. It's really amazing and yes...we have video. Should your company get into video?  We think it's a great idea...even if you start small which is what Tero did originally...
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

The Business News Headlines 27 March 2019

It was another worrisome day on Wall Street as Brexit, China and the inversion issue came back again today. Click ahead for these stories:
Salesforce named as a partner in sex trafficking;
Millennials are said to be killing off a bunch of stuff...and we've got a list;
Lyft today upped it's IPO target;
Facebook and hate groups; a new development;
What happened and why on Wall Street.
Those stories and today we shine our Small Business Spotlight on the promotional products industry with Kris Gregersen the owner of Premium Solutions. What you may or may not know about promotional products, how decisions are made, what the return on investment might look like and a host of other facts about the industry he's been in for over 20 years. Kris Gregersen and Premium Solutions in our Small Business Spotlight.  Listen to that conversation here. 

Our Small Business Spotlight - Premium Solutions with Kris Gregersen

Today we're going to talk about the world of promotional products with Kris Gregersen who has been in that field for two decades selling to Fortune 500 companies to small businesses. We start off by talking about why having a local consultant trumps the online world. Then it's into what is selling, what is hot what companies need to consider when using promotional products to market themselves. The business has changed greatly in 20 years... Today it's Premium Solutions in our Small Business Spotlight. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 27 December 2018

The markets opened today lower and stayed that way until the final hour of trading on Wall Street...and that's just one of the many stories we've got for you today:
Markets rebound in the final hour;
The sad tale of Amazon stock;
India, Amazon and Walmart and the story is....
Buying laundry detergent online... First question might be "Why?" but after that;
Several well known brand names are going away in 2019 and we've got a list;
We might have discovered the reason young people are giving up on parenthood;
The Market Report - The numbers broken down.
Those stories plus we climb into our Way Back Machine for a two part conversation with Phil K. James of Good Milkshake Digital We're talking about paying attention to your "internal brand" and what they is and what it means for business. Here is Part One.
And, here is part two of our internal branding conversation with Phil K. James. Stuff you should be considering as we head into the New Year. To listen click here. 
Thanks for listening! 

Meet Congresswoman Pramila Jayapal from Washington State

Recently Congresswoman Pramila Jayapal (D-WA) was in the Des Moines Metro to headline two events. We caught up with her folloing her address to the non-partisan Iowa Asian/Latino Coalition. Here we talk a little politics, the economy, trade, small business, agriculture, health care and much more. Click through to meet Congresswoman Pramila Jayapal and our thanks to the Iowa Asian/Latino Coalition for making this happen. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Tattoos, Custom Bicycles and Marketing for Business - Episode 27

We went to the Drake University Neighborhood and to Mars Cafe for this edition of Marketing for Business. There Phil K. James from Good Milkshake Digital and Michael from Insight Advertising, Marketing & Communications sat down with Dan Koenig. Dan is an interesting cat. Decades ago he started Yankee Doodle Dandy Tattoos now a staple in that area. Then he revisited his childhood love of bicycles and started Ichi Bike a very non-traditional bike shop in the East Village of Des Moines. Both edgy and both artful. We talk about his brand, marketing and more. Fun stuff...and valuable lessons in telling stories. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 5 September 2018

Join us for a quick look at the business news headlines from today along with the Wall Street Report. Today:
U.S. teachers paid 11.1% less than other professions and wages have gone down since 2009;
The one skill that predicts wealth...we'll share;
FBI and American Express;
Tesla stock continues to take a pounding;
Beer sales down so Miller Coors cuts 350 jobs;
United Way of Central Iowa and Unions;
Yesterday it was Nike today it's Levi Strauss taking on a hot button political issue;
What happened and why on Wall Street.
Those stories and our conversation with Margaret Buckton from Iowa School Finance Information Services a for-profit business working with school districts on budgets, board training and more.
Then it's Marketing for Business - Episode 27 with Phil K. James as we talk about Ichi Bikes and Yankee Doodle Dandy Tattoo..this is interesting...and our guest is Dan Koenig. 
Thanks for coming by! 

Marketing for Business - Episode 26 - Facebook Groups

Can you belive it, we've been at this for half a year. It's Marketing for Business Episode 26 with Michael Libbie from Insight Advertising, Marketing and Communications and Phil K. James from Good Milkshake Digital. Today we're talking about Facebook Groups. How easy it is to set up and to learn from like minded people. Let's say you are a plumber and can offer plumbing tips, or in fashion and offer fashion advice or a marketer and...well, you get the idea. Facebook Groups on Marketing for Business Episode 16 from the Ritual Cafe! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.