Marketing for Business

Lessons in Marketing & Advertising with Jeff Greenfield of WideOrbit

We've been doing Insight on Business the News Hour in one form or another for nearly 15 years and while every business interview is, we feel, important...there are some that are critical. This is one of those moments. My guest is Jeff Greenfield the Senior VP, Buy Side at WideOrbit. We are talking advertising and marketing and using the spoken word to get the results you want...and need. Learn about getting leads (upper funnel) and helping consumers make a buying decision (lower funnel). What works? What about digital advertising? How important is it that you "stay in the game"? This should not only be required listening for business people but also media salespeople. Understanding the power radio, television and podcasting have are all linked to a higher rate of return for your advertising/marketing dollar.  (And, if you listen carefully...toward the end you'll hear Yofi our "Studio Dog"...no, really
Thanks for listening.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 2 March 2020

Early this morning the overnight futures from around the world pointed to a lower open on Wall Street. Well, that's sorta what happened...here are the business news headlines we've got for you today:
Stocks snap a 7 day losing streak..
Cheap money beats worrying about the coronavirus;
Costco is running out of...stuff;
Betting on China and Apple;
Samsung moves a plant to where Apple once looked;
The Wall Street Report
Twitter stock surges and why;
Twitter for Business a Marketing Tip.
Those stories PLUS we've got Laura Kinnard from DMACC, Drake University and The Runway Innovation and Events Studio with us chatting it up about business events happening this week in the Des Moines Metro. From coworking to female business events to the DSM reveal she's got stuff going on. To hear that...just click here.  
Thanks for listening.

The Business News Headlines 17 September 2019

Nearly as fast as oil prices went up yesterday they headed back down today.  But, all of that didn't much help Wall Street as investors wonder what's next when it comes to the Fed.  Here for you today we're looking at these stories:
Oil, Gas and Consumers;
GM hits back at the UAW;
She is paid $22 million and why;
The strike and the local economy;
Fed and Rates;
Your job will be...mostly gone says Brian Solis.
Those stories and more along with Marketing for Business with Phil K. James of Good Milkshake Digital. We're talking about how to get your existing customers to buy more of what they want from you...and it works across nearly every vertical. Restaurants, grocery stores, hardware stores, coffee shops even lawyers. Here is that conversation. 
Thanks for listening! 

Back! Marketing for Business with Phil K. James

Each month I get to sit down with the brains behind Good Milkshake Digital, Phil K. James and talk about Marketing4Business. It's what we do.  This month Phil wants to focus on increasing the interaction with consumers and encouraging those who already buy from you...to buy more.  It could be restaurants, grocery stores, clothing stores...even legal. Finding the thinks your customer wants and then delivering means...everything.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News Headlines & More 29 August 2019

It's the business news headlines for Thursday the 29th day of August...thanks, everybody for being with us again today. Oh...hope that springs eternal caused the markets to react today. What was that?  We'll share:
Ya Gotta Have HOPE;
Pending home sales are slumping and why;
A shocking report about employee turnover;
This U.S. carmaker is now in last place for workers;
An e-cigarette official says, "Don't Vape!";
Those trendy office perks; might they be on the way out?
Those stories and I get to solo it for a Marketing4Business Segment. This time it's about content marketing and Facebook. What might you do to boost your customer engagement?  Here I offer up several examples and...while it take some work...they really do...work. You can hear that...here! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International
 

Marketing4Business - Facebook Content That Gets Noticed

Recently our company did an audit of social media use of the members of one of our clients. It's not surprising that many of them use Facebook to market their products and services to end-users/consumers. With well over 1.8 billion users Facebook has the eyeballs. However, recent changes in Facebook require more than just simple posting. Here I offer up some statistics of what seems to work...well...when it comes to content and consumer content. Next month Phil K. James from Good Milkshake Digital will join me to dive into more Marketing4Business. For now you get to listen to me prather on... Here you go! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News Headlines & More 20 August 2019

They say that "hope springs eternal" and investors, before the bell where hoping for a good day on Wall Street. In the end the major markets were all down with the Dow off by 173 points as financials took it in the shorts. In other business news today:
Home Depot beats estimates but...there is a but;
A major retailer considers getting out of the gun sale business;
Trouble brewing for American consumers;
What? Guns being sold on Facebook Marketplace;
Disney whistleblower says the company has misstated billions in revenue;
New Google App for "emerging nations" could be 1 billion users.
Those stories and more along with Marketing4Business and Phil K. James of Good Milkshake Digital. He's back and this month our focus is on gathering data from your Facebook posts. What do you do with it? You sell more stuff. To hear that conversation click here. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

Marketing for Business with Phil K. James

We're back with Marketing for Business and our friend Phil K. James with Good Milkshake Digital. Yeah, it's been several months but, we've hooked up again. Today we're talking about Facebook, data, sales and how you can master some pretty simple tricks to allow you to boost your engagement and collect data allowing you to re-market your product or service. Now, while Phil works a bunch in the hospitality industry his method, we prove, can be used along other verticals as well.  Click through...and even if we get a little "geeky" I think you'll get the point.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

Business Events, Social Media Marketing and More with Laura Kinnard

Spend some time with us as we talk about some great business events going on in the Greater Des Moines Metro like the ribbon cutting at the new Gravitate location, the Social Media Club of Des Moines and we spend some time chatting about business to business use of social media. Oh the data and the content. Laura Kinnard from DMBizMixer.com is right here: 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News 8 April 2019

We're kicking off the second quarter and corporate earnings were on the minds of investors. Inside you'll learn about that and...
Stocks ended the day mixes;
Climate change to CRUSH the real estate market?
Best state to find a job;
Worst 10 states to find a job;
GE hits a wall;
Boeing stock tanks;
Bank CEO's headed to congress...pop the popcorn;
Jack Dorsey of Twitter gets....paid!
What happened today on Wall Street
Those stories plus Val Hoeppner a media strategist talks about consumers. How to reach them why newspapers should start podcasting, why businesses might want to ramp up their blogging efforts, what social media sites seem like a win and more. You can hear Val right here.
Also, because it is Monday, Laura Kinnard is in talking about business events where you can go to learn, be seen and see new ideas from finance to social media to starting a business. Laura Kinnard from DMBizMixer.com is in the house. Listen to Laura here. 
Thanks for coming by!