Branding

Marketing Des Moines with Ben Handfelt

For everything that's great about a community if you keep it a secret...well, nobody knows. Meet Ben Handfelt the Vice President of Marketing for Catch Des Moines. You might know it, in your city, as the convention and visitors bureau. Here, in the Capital City of Iowa, Catch Des Moines is all about promoting everything this community offers. It's good for business, for folks visiting, for people who are seeking a great place to live...you get the idea. Here we'll give you a  peek at what they do and you'll hear about the latest marketing effort "The S'S Are Silent". To check those videos you can go here.  But, promise to come back! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News Headlines & More 29 August 2019

It's the business news headlines for Thursday the 29th day of August...thanks, everybody for being with us again today. Oh...hope that springs eternal caused the markets to react today. What was that?  We'll share:
Ya Gotta Have HOPE;
Pending home sales are slumping and why;
A shocking report about employee turnover;
This U.S. carmaker is now in last place for workers;
An e-cigarette official says, "Don't Vape!";
Those trendy office perks; might they be on the way out?
Those stories and I get to solo it for a Marketing4Business Segment. This time it's about content marketing and Facebook. What might you do to boost your customer engagement?  Here I offer up several examples and...while it take some work...they really do...work. You can hear that...here! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International
 

Marketing4Business - Facebook Content That Gets Noticed

Recently our company did an audit of social media use of the members of one of our clients. It's not surprising that many of them use Facebook to market their products and services to end-users/consumers. With well over 1.8 billion users Facebook has the eyeballs. However, recent changes in Facebook require more than just simple posting. Here I offer up some statistics of what seems to work...well...when it comes to content and consumer content. Next month Phil K. James from Good Milkshake Digital will join me to dive into more Marketing4Business. For now you get to listen to me prather on... Here you go! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

Laura Kinnard on Business

She teaches a bunch of business topics at both Drake University and Des Moines Area Community College and Laura Kinnard is the founder of DMBizMixer.com where she posts about business events happening in the Greater Des Moines, Iowa, Metro. Today she's brought with her a guest, Daniel McCraine from McCraine & Associates who is putting together a seminar on marketing. See what you learn here? 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News Headlines & More 22 August 2019

It was predicted that the markets would open lower this morning and they did and then started to claw their way back above the flatline. It's the Business News Headlines for Thursday the 22nd of August. That story and these:
Dick's Sporting Goods wins but takes a pass on gun sales;
Jobless claims are in and it's a mixed bag;
The Affordable Care Act is back in the news and growing;
Thousands leave the private health care insurance world;
Retail numbers are good, unless you are a department store;
There was an opps with the Iowa Department of Public...Safety/
Those stories and our interview today is with Kim Robinson the owner of a video business, D2D Training, that trains door to door sales people. No, really! I had no idea how big this business is and we take a deep dive into sales and sales training videos. You can hear all of that right....here! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International
 

The Business News Headlines & More 20 August 2019

They say that "hope springs eternal" and investors, before the bell where hoping for a good day on Wall Street. In the end the major markets were all down with the Dow off by 173 points as financials took it in the shorts. In other business news today:
Home Depot beats estimates but...there is a but;
A major retailer considers getting out of the gun sale business;
Trouble brewing for American consumers;
What? Guns being sold on Facebook Marketplace;
Disney whistleblower says the company has misstated billions in revenue;
New Google App for "emerging nations" could be 1 billion users.
Those stories and more along with Marketing4Business and Phil K. James of Good Milkshake Digital. He's back and this month our focus is on gathering data from your Facebook posts. What do you do with it? You sell more stuff. To hear that conversation click here. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

Marketing for Business with Phil K. James

We're back with Marketing for Business and our friend Phil K. James with Good Milkshake Digital. Yeah, it's been several months but, we've hooked up again. Today we're talking about Facebook, data, sales and how you can master some pretty simple tricks to allow you to boost your engagement and collect data allowing you to re-market your product or service. Now, while Phil works a bunch in the hospitality industry his method, we prove, can be used along other verticals as well.  Click through...and even if we get a little "geeky" I think you'll get the point.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

Laura Kinnard on Business Events, Social Media and More!

Each Monday we kick off our week with a conversation about business networking, education and special events in the Greater Des Moines Metro with Laura Kinnard of Drake University and the Des Moines Area Community College and the author of DMBizMixer.com. Here we chat a bit about the business of the Iowa State Fair and then launch into The Hashies for 2019. And, if you have not yet gotten your tickets you can do that here. It's also Money for Mondays, Million Cups and more. Enjoy....
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News Headlines and More 13 August 2019

All the overnight signs pointed to a down open on Wall Street...but NOPE not today. A strong opening caused by some changes in the U.S. China trade war and some of that had to do with...toys. Thanks for joining us..here's what's on tap:
The U.S. and China spat took a breather today;
Being rich is...good;
Got a Funko-Pop?  Don't know? It's a story;
Boeing on the other end of business;
So, you wanna own a food truck? Some numbers;
The job market...explained.
Those stories plus a conversation about the upcoming Central Iowa Business Conference with Todd McDonald and Leisa Fox. This is the third year for the event and we've given it the hashtag of #CIBC19 because, well, nobody else has that we can find. Listen to that conversation here. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International

The Business News Headlines 8 August 2019

The markets turned positive on some surprising news out of China...yes, China. That store leads off our business news headlines for Thursday the 8th of August. Also:
Think $46 million missing...ouch;
There is a sales issue at Kraft-Heinz;
Thinking Re-Finance? Might want to move on it;
Shipping, it's all about shipping;
Job losses are mounting and what is causing it.
Those stories and more today along with a conversation with the executive director of the world-wide Social Media Club, Caroline Jones. We'll chat about what the organization does, what it offers, how you can join and bring it back to local with the upcoming Hashie Awards. For all of that...just click here! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International