Branding

Fastline Marketing Group - Reaching Select Consumers with Todd Hickman

There is a major discussion going on among many that print is...dead. While it's true that a number of newspapers have ceased to publish it's also true that if your print publication has a niche audience you can win. Here I visit with Todd Hickman from the Fastline Marketing Group based in Buckner, Kentucky. For decades the company has produced magazines that feature agricultural equipment. What's changed and why? Join us in this conversation from Kansas City.  
Thanks for listening! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 27 January 2022

We kick off our newscast with some surprising numbers when it comes to Ukraine and agriculture. It's the Thursday Edition of the Business News Headlines for this the 27th day of January. Thanks as always for being with us.  In the news today:
Ukraine and agriculture: some surprises;
The market rally that fizzled;
Oil is up again, big time;
Gasoline climbs as does natural gas;
The good news about the U.S. GDP;
Unemployment numbers go down;
What an interest rate hike means to you;
Some good news from Southwest Airlines;
The Wall Street Report;
President Biden and a SCOTUS promise.
Those stories plus a conversation with Mike Winter the president of Worthington Ag Parts, Inc. How from its humble beginnings nearly 60 years ago has become a major player in agricultural parts not only here but worldwide.  To listen click this link.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

A Global Giant in Ag Parts - Worthington Ag with Mike Winter

From very humble beginnings nearly sixty years ago, Worthington Tractor Parts Inc. has evolved into a company that sees its subsidiaries doing business not only in the Western Hemisphere but also in Australia, Ukraine, Kazakhstan, Italy and more. My guest is Mike Winter the President of this vast company. Here we talk about the early days, the business growth, what they offer to their customers and some interesting details about a corn-head many farmers laughed at back in the 1980's...but no longer.  Oh, one other thing, Mike gave us an exclusive about a new development that deals with Capello Corn Heads and the U.S. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 10 January 2022

Welcome back to another week of the business news headlines and stick around and click through for an interesting conversation about the world of print magazines. Think print is dead?  Not so fast. But, first the news and this is what we've got for you:
Two words troubled Wall Street;
Billions being spent to enlarge ports;
He says he uses a Tesla to mine for crypto;
Who's winning? Hybrids or EV's? We'll tell;
Some really HOT & SPICY food news;
The Wall Street Report;
The IRS has just warned us...
How many news stories have you heard or seen that tells us print is dying...or is dead? Plenty...right? But there are outliers especially if that print publication has a niche that consumers want. That is the story behind Little Village a magazine that's been around for twenty years in the Iowa City/Cedar Rapids, Iowa area and is now expanding into the Des Moines market. With me is publisher Genevieve Trainor and advertiser/entrepreneur Mike Draper from RayGun. To listen just click HERE! 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Little Village Story with Genevieve Trainor and Mike Draper

How many news stories have you heard or seen that tells us print is dying...or is dead? Plenty...right? But there are outliers especially if that print publication has a niche that consumers want. That is the story behind Little Village a magazine that's been around for twenty years in the Iowa City/Cedar Rapids, Iowa area and is now expanding into the Des Moines market. With me is publisher Genevieve Trainor and advertiser/entrepreneur Mike Draper from RayGun. Enjoy!
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 4 January 2021

Thanks for joining us for the business news headlines and stick around for a special two-part interview about the changing world of broadcasting. My guest is Jeff Stein the News and Program Director for News/Talk 1540 KXEL, based in Waterloo, Iowa. It's really an amazing behind the scenes look at how the media, be it print or broadcasting, has had to adjust their methods of sharing the news.  But, first, here's what we've got for you today:
A stunning number of Americans quit their jobs;
Manufacturing in the U.S. has slowed down;
The new Omicron numbers are sobering;
But, the Blue Chips soared today;
Ford announces production changes for the F-150 Lightning;
Whoa, what? Meatless KFC chicken?
4 at Google get massive pay increases. The rest?
The Wall Street Report;
WeWork CEO getting into the apartment game.
Those stories and a two-part conversation about the media business, knowing your customers, changing delivery methods and all that entails. My guest is Jeff Stein from News/Talk 1540 KXEL based in Waterloo, Iowa but heard in multiple Midwestern states as the sun goes down.  Here is Part One of that conversation and here is Part Two. Enjoy!
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

The World of Broadcasting with Jeff Stein - Part One

So much has changed over the past decade when it comes to broadcasting. Here Jeff Stein the News and Program Director for News/Talk 1540 KXEL sits with us to explain those changes. How audiences habits have been altered and how broadcasters today find ways to reach them. It's a great "insiders look" at how the media, be it print or electronic, has had to find new avenues to get the message out. Enjoy!
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

The Business News Headlines 2 December 2021

Oh, what a difference a day makes.  Investors took to the buying mode today even as yet another case of the Omicron variant was found in Minnesota. Here's what we've got for you today:
The markets surge for two reasons;
Some oil pricing news;
Hey, Minnesota you get the FIRST;
A new survey studies the labor shortage;
More diversity is happening...at least in movies;
The Tesla move to Texas is done...well, sort of;
CEO's moaning about high costs...but not record profits;
The Wall Street Report;
Square is now Block...go figure.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 30 November 2021

It is the final day of November and once again we saw a sell off on Wall Street. We'll detail that and more plus today a story about loans that come with zero fees and no interest and are created for entrepreneurs. Today you'll meet Kaitlin Byers from Kiva...but first the news:
Panic selling on Wall Street and why;
Apple stock surges;
Some good news about energy today;
Surplus products, we've got a list;
Data on why people are quitting their jobs;
The Wall Street Report;
The Google "motto" goes to court.
And today, if you are an entrepreneur you know how difficult it is to get funding. What if we told you there is a way for your to get up to $15,000 with no fees and at zero interest?  It's true and with us to explain it all is Kaitlin Byers from Kiva.  To listen to this interesting funding program click here.
That's a wrap and thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

The Business News Headlines 16 November 2021

Two big reports out today about consumer spending and retail That's where we'll start with the business news headlines for this Tuesday evening:
Inflation be damned...shoppers are shopping;
Wall Street bonuses are, well, over the top;
Pfizer is back in the news;
So too is Times Square but the governor says...
Rumblings about the Fed Chair;
The Egg McMuffin is 50 and McDonald's has a promotion;
Papa John's is changing things up;
Dealers are pricing new cars way above MSRP;
Home Depot and Walmart report sales;
The Wall Street Report;
Amazon to pay a $500,000 fine and why.
Thanks for listening! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.