Insight On Business the News Hour

A Social Media Conversation with Jeff Higgins of Anna Maria Island

Even on vacation I get to meet some very interesting people. Months ago my wife said how impressed she was with the Anna Maria Island Chamber social media efforts. So, being the good husband, I looked and she was right. Lots of stories and interesting interaction. So I hooked up with Jeff Higgins who does the AMI social media work as well as working for florists...you read that right...so we talked business and basics and, of course, social media. Click through! And, if you want to say "Hi" click through on Twitter @ItsJeffHiggins

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Maine Street Studio - Creativity Unleashed

When we first visited Maine Street Studio we were so taken by the light and the size of the space. Those of you who shoot video or stills get it. Meet Fritz Nordengren the proprietor of Maine Street Studio located in a very cool, historical building. A photographer and self described "story teller" Fritz has this amazing rental studio that allows agencies, photographers, video professionals to come and use on an hourly basis or longer. Shoot food to fashion and more. We were so impressed...have a listen to his story. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Employee Branding, Events and More

Each week we do a special segment "Marketing for Business" where Phil K. James and Michael Libbie offer up marketing ideas and tips to help your business break out and excell. Here we talk about Experience Retail, giving employees the ability to help build your brand, the human interaction of social media, how to create an event that gets traction and attendance. Here from Good Milkshake Digital and Insight Advertising, Marketing, and Communications is "Marketing for Business"

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

 

A YouTube Conversation with Tero International

In this segment we visit with Kyle Plummer the Marketing Director at Tero International about video and a focus on YouTube. How the company has used the platform to reach, not only, current clients but also individuals who may know nothing about Tero. Here he talks about tips and ideas that has helped the company reach and interact with more people. And, it starts with a plan. Here is a link to their YouTube Channel

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Small Business Marketing with Phil James

Welcome to a new segment for the Business News Hour that focuses on small business marketing tips. Each week our friend Phil James from Good Milkshake Digital will join us for a discussion about marketing your business by using, not only traditional tools but also social media. We get it, you've got limited time and resources so why not learn best practices right here. Today we talk about the changes to Facebook, why the company altered your feed, what that means for your business reach and what tools can you employ, right now, that will start to make a difference in customer engagement. Let's go!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

The QR Code is Back - A Marketing Tip

The markets were closed on Martin Luther King Jr. Day so we cooked up this marketing tip for you and your business. It's all about the, nearly forgotten, QR Code and how it has new life now that Apple has gotten involved. A Marketing Tip from the Business News Hour: 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

The Video Impact on Business

Marketers are running, as fast as possible, to capture the move toward video for their business. Today we visited with Kyle Plummer the Director of Marketing for Tero International to talk about their dive into live YouTube shows, what goes into the creative and the steep learning curve. Here, too, is a link to the Your Invisible Toolbox Live YouTube page so you can subscribe. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

The Film Lounge and Iowa Public Television

For those of you who enjoy independent films we have a treat for you. Meet Chuck Czech the producer of The Film Lounge (#TheFilmLounge) two, one hour episodes that highlight art and experimental films produced by Iowans They will air on IPTV  on Sunday 12 February at 10pm and again on Sunday 19 February at 10pm.

The Film Lounge includes 13 shorts in a broad variety of film types and topics. From classic horror to political documentary it's a must see. There are two free scheduled public screenings as well. On Thursday 9 February at 7pm the free event is at the Fleur Cinema and Cafe in Des Moines and then on Saturday 11 February there is another screening at Palmer's' Pub also at 7pm at the Stoney Creek Hotel & Conference Centr in Sioux City. Here is the link to The Film Lounge from IPTV which also had major support from the Iowa Department of Cultural Affairs, Produce Iowa and the Iowa Arts Council.

 Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour

Elevate Media - Small Business Spotlight

In our Small Business Spotlight this week is Ethan Ellinger who is a senior at Valley West High School in West Des Moines. A love of remote controlled aircraft and video turned into his startup Elevate Media. Here is his story. We LOVE it when we find these gems to share with you.  Enjoy! 

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour