Insight On Business the News Hour

Marketing4Business - Facebook Content That Gets Noticed

Recently our company did an audit of social media use of the members of one of our clients. It's not surprising that many of them use Facebook to market their products and services to end-users/consumers. With well over 1.8 billion users Facebook has the eyeballs. However, recent changes in Facebook require more than just simple posting. Here I offer up some statistics of what seems to work...well...when it comes to content and consumer content. Next month Phil K. James from Good Milkshake Digital will join me to dive into more Marketing4Business. For now you get to listen to me prather on... Here you go! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google PlayPlayerFMPodbeaniTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Our Sponsors

AARP-Iowa

National Tractor Parts Dealer Association

Oasis - A Paychex Company

Tero International

The Business News Headlines & More 22 August 2019

It was predicted that the markets would open lower this morning and they did and then started to claw their way back above the flatline. It's the Business News Headlines for Thursday the 22nd of August. That story and these:

  • Dick's Sporting Goods wins but takes a pass on gun sales;
  • Jobless claims are in and it's a mixed bag;
  • The Affordable Care Act is back in the news and growing;
  • Thousands leave the private health care insurance world;
  • Retail numbers are good, unless you are a department store;
  • There was an opps with the Iowa Department of Public...Safety/

Those stories and our interview today is with Kim Robinson the owner of a video business, D2D Training, that trains door to door sales people. No, really! I had no idea how big this business is and we take a deep dive into sales and sales training videos. You can hear all of that right....here! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google PlayPlayerFMPodbeaniTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Our Sponsors

AARP-Iowa

National Tractor Parts Dealer Association

Oasis - A Paychex Company

Tero International

 

Door To Door Sales Training in Video

My first question to Kim Robinson the owner of D2D Training was, "What? You mean people still sell stuff door to door?" OK, so maybe I'm not home enough to notice. In this segment we're talking about the door to door selling business and how the videos created by Kim help corporations all over the country. From huge corporations that employ thousands to smaller companies who want to teach sales training. We had some fun doing this...give it a listen. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google PlayPlayerFMPodbeaniTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Our Sponsors

AARP-Iowa

National Tractor Parts Dealer Association

Oasis - A Paychex Company

Tero International

 

Laura Kinnard on Business Events, Social Media and More!

Each Monday we kick off our week with a conversation about business networking, education and special events in the Greater Des Moines Metro with Laura Kinnard of Drake University and the Des Moines Area Community College and the author of DMBizMixer.com. Here we chat a bit about the business of the Iowa State Fair and then launch into The Hashies for 2019. And, if you have not yet gotten your tickets you can do that here. It's also Money for Mondays, Million Cups and more. Enjoy....

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google PlayPlayerFMPodbeaniTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Our Sponsors

AARP-Iowa

National Tractor Parts Dealer Association

Oasis - A Paychex Company

Tero International

The Business News Headlines 2 April 2019

It's been a busy business day as the Dow took a pause and we talk video in our interview. Here's what's ahead:

  • After a rousing day yesterday the markets stumbled;
  • What happened to the nation's largest drugstore chain;
  • Sexual misconduct and trying to hide it;
  • The Opioid case that just gets bigger;
  • Hey, PewDePie is back on top...what? You didn't know;
  • Tanger Outlets in Williamsburg, Iowa sold;
  • Home values climb in Polk County, Iowa by 10%;
  • What happened on Wall Street and why.

Plus today we're talking VIDEO with Kyle Plummer the marketing director for Tero International. They have doubled down on their video production work and we'll even show you some video. We'll talk about the value of video, how they started and why they have created an amazing studio. Click here to hear that story.

Thanks for coming by!

The Business News Headlines 18 June 2018

Today on the Business News Hour...President Trump throws a lifeline to coal power plants but owners say, "no thanks", Sears and K-Mart are not only losing they are also tired, old and weary. What? A business executive arrested?? But, not to worry it was not in the U.S. Why do we love Amazon Prime so much? Women in the media and Polk County, Iowa hires a PR firm. Seems they have some splainin to do. Those stories and the Markets are just a click away. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Technology Association of Iowa - A Statewide Video Sampling of Technology

We sat down with Nick Donovan the Creative Director at the Technology Association of Iowa to talk about their latest effort to showcase how technology is working for a number of companies across the state. The effort, begun in February, has been to LaMars, Ames and Waterloo talking and filming success stories and the "back-story" of how technology has transformed many companies. The program is called "We Are Iowa Technology". Let's get into it with Nick! And to watch some of the videos here is that link!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Episode 18 - The Death of Local Restaurants?

It's Marketing for Business Episode 18 and my co-host Phil K. James from Good Milkshake Digital is worried. He is worried that if locally owned restaurants (or really any locally owned business) doesn't take advantage of connecting with consumers by telling stories they are doomed because the "Big Guns" with all the money and all the social media experience are going to take them down. Sobering right? In this segment we talk about how a baseball team when from being lousy to the best without spending lots of money but knowing the data. If you are in business and want to stay there you might want to click through.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

A Social Media Conversation with Jeff Higgins of Anna Maria Island

Even on vacation I get to meet some very interesting people. Months ago my wife said how impressed she was with the Anna Maria Island Chamber social media efforts. So, being the good husband, I looked and she was right. Lots of stories and interesting interaction. So I hooked up with Jeff Higgins who does the AMI social media work as well as working for florists...you read that right...so we talked business and basics and, of course, social media. Click through! And, if you want to say "Hi" click through on Twitter @ItsJeffHiggins

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Maine Street Studio - Creativity Unleashed

When we first visited Maine Street Studio we were so taken by the light and the size of the space. Those of you who shoot video or stills get it. Meet Fritz Nordengren the proprietor of Maine Street Studio located in a very cool, historical building. A photographer and self described "story teller" Fritz has this amazing rental studio that allows agencies, photographers, video professionals to come and use on an hourly basis or longer. Shoot food to fashion and more. We were so impressed...have a listen to his story. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.