Insight On Business the News Hour

Back! Marketing for Business with Phil K. James

Each month I get to sit down with the brains behind Good Milkshake Digital, Phil K. James and talk about Marketing4Business. It's what we do.  This month Phil wants to focus on increasing the interaction with consumers and encouraging those who already buy from you...to buy more.  It could be restaurants, grocery stores, clothing stores...even legal. Finding the thinks your customer wants and then delivering means...everything.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google PlayPlayerFMPodbeaniTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Our Sponsors

AARP-Iowa

National Tractor Parts Dealer Association

Oasis - A Paychex Company

Tero International

Marketing4Business - Facebook Content That Gets Noticed

Recently our company did an audit of social media use of the members of one of our clients. It's not surprising that many of them use Facebook to market their products and services to end-users/consumers. With well over 1.8 billion users Facebook has the eyeballs. However, recent changes in Facebook require more than just simple posting. Here I offer up some statistics of what seems to work...well...when it comes to content and consumer content. Next month Phil K. James from Good Milkshake Digital will join me to dive into more Marketing4Business. For now you get to listen to me prather on... Here you go! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google PlayPlayerFMPodbeaniTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Our Sponsors

AARP-Iowa

National Tractor Parts Dealer Association

Oasis - A Paychex Company

Tero International

Laura Kinnard on Business

She teaches a bunch of business topics at both Drake University and Des Moines Area Community College and Laura Kinnard is the founder of DMBizMixer.com where she posts about business events happening in the Greater Des Moines, Iowa, Metro. Today she's brought with her a guest, Daniel McCraine from McCraine & Associates who is putting together a seminar on marketing. See what you learn here? 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google PlayPlayerFMPodbeaniTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Our Sponsors

AARP-Iowa

National Tractor Parts Dealer Association

Oasis - A Paychex Company

Tero International

The Business News Headlines & More 22 August 2019

It was predicted that the markets would open lower this morning and they did and then started to claw their way back above the flatline. It's the Business News Headlines for Thursday the 22nd of August. That story and these:

  • Dick's Sporting Goods wins but takes a pass on gun sales;
  • Jobless claims are in and it's a mixed bag;
  • The Affordable Care Act is back in the news and growing;
  • Thousands leave the private health care insurance world;
  • Retail numbers are good, unless you are a department store;
  • There was an opps with the Iowa Department of Public...Safety/

Those stories and our interview today is with Kim Robinson the owner of a video business, D2D Training, that trains door to door sales people. No, really! I had no idea how big this business is and we take a deep dive into sales and sales training videos. You can hear all of that right....here! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google PlayPlayerFMPodbeaniTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Our Sponsors

AARP-Iowa

National Tractor Parts Dealer Association

Oasis - A Paychex Company

Tero International

 

Door To Door Sales Training in Video

My first question to Kim Robinson the owner of D2D Training was, "What? You mean people still sell stuff door to door?" OK, so maybe I'm not home enough to notice. In this segment we're talking about the door to door selling business and how the videos created by Kim help corporations all over the country. From huge corporations that employ thousands to smaller companies who want to teach sales training. We had some fun doing this...give it a listen. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google PlayPlayerFMPodbeaniTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Our Sponsors

AARP-Iowa

National Tractor Parts Dealer Association

Oasis - A Paychex Company

Tero International

 

The Business News Headlines & More 20 August 2019

They say that "hope springs eternal" and investors, before the bell where hoping for a good day on Wall Street. In the end the major markets were all down with the Dow off by 173 points as financials took it in the shorts. In other business news today:

  • Home Depot beats estimates but...there is a but;
  • A major retailer considers getting out of the gun sale business;
  • Trouble brewing for American consumers;
  • What? Guns being sold on Facebook Marketplace;
  • Disney whistleblower says the company has misstated billions in revenue;
  • New Google App for "emerging nations" could be 1 billion users.

Those stories and more along with Marketing4Business and Phil K. James of Good Milkshake Digital. He's back and this month our focus is on gathering data from your Facebook posts. What do you do with it? You sell more stuff. To hear that conversation click here

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google PlayPlayerFMPodbeaniTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Our Sponsors

AARP-Iowa

National Tractor Parts Dealer Association

Oasis - A Paychex Company

Tero International

The Business News & More 15 August 2019

Some days ya just don't know where to start. It was projected that the Dow was going to open strong this morning. That didn't happen but what did happen is our first story:

  • It's enough to make you shiver;
  • To drive customers into its store J.C. Penny will sell....
  • General Electric a "fraud bigger than Enron"? Yikes;
  • Big back to school items are...bullet proof. We're not kidding;
  • Walmart "open" to the discussion of banning assault weapons.

Those stories plus a conversation with Dr. Chris Draper the author of Violicity Economics...where we start out but the main focus of our visit is about "deep-fakes" and making sure what you have created is what you created and when it was created. Sound...deep? Meet the founder of Trokt and Hang on this will be something for you to hear.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google PlayPlayerFMPodbeaniTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Our Sponsors

AARP-Iowa

National Tractor Parts Dealer Association

Oasis - A Paychex Company

Tero International

 

The Business News Headlines & More 14 August 2019

The Dow signaled before the bell this morning it was going to open down...and it did. Off by over 400 points. In the end the blue-chips closed off 800 points the worst day of the year. The reason is in our first story:

  • Fear of the "R-Word" is driving a sell off but there is more;
  • Walmart adjusts it's inventory moving 1,000 items out. We'll share why;
  • The Trade War, China & Tourists...and Macy's;
  • Imagine the bank paying YOU to get a home loan. It's a story.

Those pieces and we've got a Small Business Spotlight that features the fast rise of a home-improvement company Justin Williams founded in October of last year and in that short time was awarded the Small Business of the Year Award from his local chamber. What is the secret sauce?  We asked the A New Look Exteriors founder that question and more. Here is that conversation. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google PlayPlayerFMPodbeaniTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Our Sponsors

AARP-Iowa

National Tractor Parts Dealer Association

Oasis - A Paychex Company

Tero International

 

The Business News Headlines - 26 July 2019

If you own stock...tech stock...you had a pretty good day on Wall Street. It's the Business News Headlines for a Friday and you're a click away from Friday Fun with Trevor and Jeff from Cityview Magazine.  Today we've got these stories for you:

  • Tech stocks rock, who did what;
  • Consumer spending is way up...but where did they get the money?
  • Justice Department says OK to the T-Mobile-Sprint deal;
  • J.C. Penny, will they make it? At least they are trying;
  • A judge slashed $2 billion from a jury decision;
  • McDonald's for the win with cheap, classic food;
  • Costco and the Costco Card.

Those stories and more along with Trevor Babcock and Jeff Pitts from Cityview Magazine. We call it "Stuff to DO in the Des Moines Metro" things like music, festivals, markets, sports...yeah...we've got a list and you can hear that...here

Thanks for listening! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google PlayPlayerFMPodbeaniTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Our Sponsors

AARP-Iowa

National Tractor Parts Dealer Association

Oasis - A Paychex Company

Tero International

The Business News Headlines 16 July 2019

It's all about the numbers...and so we begin earnings season on Wall Street and some big names reported those numbers today before the bell. We'll talk about it. In addition to that story:

  • Abigail Disney is, in a word, livid;
  • Prime Day has a promotion...sort of;
  • Retail sales numbers are in;
  • Where the money is coming from for consumers to buy stuff;
  • Politics and the Twitter Feed of President Trump.

Those stories plus a conversation with the Mayor of New York City, Bill de Blasio as he made a quick stop in Iowa to press on with his 2020 presidential run. I asked him four question and his answers surprised me and I'll bet they surprise you as well. To listen to that conversation, click here.

Also today is the second day of the 2020 Presidential Forum sponsored by AARP-Iowa. We were in Des Moines at the first stop of this five city swing and visited with attendees. You can hear their reaction here.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google PlayPlayerFMPodbeaniTunesStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Our Sponsors

AARP-Iowa

National Tractor Parts Dealer Association

Oasis - A Paychex Company

Tero International