Insight On Business the News Hour

Lessons in Marketing & Advertising with Jeff Greenfield of WideOrbit

We've been doing Insight on Business the News Hour in one form or another for nearly 15 years and while every business interview is, we feel, important...there are some that are critical. This is one of those moments. My guest is Jeff Greenfield the Senior VP, Buy Side at WideOrbit. We are talking advertising and marketing and using the spoken word to get the results you want...and need. Learn about getting leads (upper funnel) and helping consumers make a buying decision (lower funnel). What works? What about digital advertising? How important is it that you "stay in the game"? This should not only be required listening for business people but also media salespeople. Understanding the power radio, television and podcasting have are all linked to a higher rate of return for your advertising/marketing dollar.  (And, if you listen carefully...toward the end you'll hear Yofi our "Studio Dog"...no, really

Thanks for listening.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 31 August 2021

It's the final day of August 2021...where did THAT summer go?  Coming up, right after the news headlines you'll meet shooting instructor Amanda Robinson and her story about guns, gun rights, safety, gear and more.  But first:

  • The Pearl Milling Company and branding;
  • Home prices rise yet again;
  • But it's worse in Canada;
  • Microsoft coming out with Windows 11;
  • Supply Chain, COVID19 and Dollar Tree;
  • The Wall Street Report;
  • Getting a tech job with...a little help.

Those stories plus my conversation with Amanda Robinson and her journey from attorney to firearms instructor for Crossroads Shooting Sports and how she works with women to help them better understand the world of gun ownership and the responsibilities that come with it.  To hear that conversation, click here. 

Thanks for listening.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 25 August 2021

We're already done with Wednesday!  Throwback Thursday tomorrow...just a "heads up". Speaking of heads up here's what we've got for you today in the business news headlines:

  • Troubling news from the airline industry;
  • An international company pulls the plug on travel;
  • Backorders, workers and the virus;
  • Ford says absenteeism there hits 20% and why;
  • Salesforce says, business is good...very good;
  • The 5 fastest shrinking metros in the U.S.;
  • What EV beat Tesla in mileage...we'll share;
  • "The Tesla Cybertruck will be a disaster" who said it?
  •  The Wall Street Report;
  • Working from home a "mental toll"?

Thanks for listening! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

 

The Business News Headlines 9 August 2021

Welcome back to another busy work week and the business news headlines for today. Here's what we've got for you this afternoon:

  • Paying a living wage is good for...babies;
  • More workers are quitting and HR is worried;
  • McDonald's to answer to Italian authorities;
  • Starbucks is being sued by a former manager;
  • Bitcoin is surging in value...again;
  • The Wall Street Report;
  • Back to the Office 2.0?

Thanks for listening! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 5 August 2021

The report of new unemployment claims came in a bit higher than predicted but...the downward trend was welcome news. That and more in the business news headlines for today:

  • Layoff numbers the lowest in decades;
  • Americans who will take pay cuts. No, really;
  • New news about Amazon delivery drivers;
  • Kellogg and supply chain problems;
  • Postmates told to pony up;
  • The EV event at the White House and no Elon;
  • Major companies demanding vaccinations;
  • The Wall Street Report;
  • The chip shortage, supply and prices.

Thanks for listening! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Visiting Iowa’s 942 Incorporated Communities with Dave Miglin

Five years ago, on a whim, Dave Miglin the Vice President of Media & Digital Services at Strategic America, a marketing & advertising agency, thought up the idea of visiting every one of the then 955 Incorporated Communities in Iowa.  Recently he finished that project and now wants to find ways to go back and help these towns find ways to capitalize on what they have.  From the tiny community of Le Roy to the redemption at West Bend. Listen as we name names and Dave shares some interesting stories about his journeys. 

Thanks for listening! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 21 July 2021

For a second day in a row Wall Street soared. In fact the difference between the Dow close on Monday to the close today...a whopping 836 points to the positive.  Here's what we've got for you today:

  • Was Monday a fluke;
  • Take an 11 minute ride and come back to grief;
  • The economy to survive a resurgence of Delta;
  • Costco bring back a COVID protection program;
  • Jerome Powell, AOC and inflation;
  • Buy now get a chip later;
  • A new shipping competitor for Amazon;
  • The Wall Street Report;
  • Forget baby showers...have a business shower!

For the interview we're talking about those tough conversations that are making their way into our business and personal life. Issues of politics, race, religion, gender and more can be difficult conversations to deal with. However, if you know how to listen and react you may find the conversation productive. My guest is Liz Cooney who is the Director of Training at Tero International. To listen in...click this link

Thanks for listening! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

 

Navigating Difficult Work Conversations with Tero International

It seems to be "top of mind" awareness...those difficult work conversations when it comes to issues such as race, politics, religion and really any topic that might make folks feel uncomfortable. They happen at home and in social settings but, when they happen at work it can be like a minefield. Here Liz Cooney the Director of Training at Tero International talks about how to talk about those issues, what to do and not do when they come up and more. Plus she references the book, "We Can't Talk About That At Work" by Mary Frances-Winters. Here's Liz...

Thanks for listening! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 20 July 2021

It is the Tuesday Edition of the Business News Headlines and today we've even got a bit of Diana Washington kicking things off. Figured you would rather hear 15 seconds of her singing than...me.  Here's what we've got for you today:

  • Yes, what a difference a day makes;
  • Jeff Bezos goes to space and not everybody is pleased;
  • Cities and States may soon see opioid settlement cash;
  • Food prices? This grocer says they will go up even more;
  • Another student loan company calls it quits;
  • GM and more...yes...more CHIPS;
  • The Wall Street Report;
  • The Tokyo Olympics and more troubles.

Thanks for listening! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

 

When A Leader Makes A Mistake with Ro Crosbie

Ever make a mistake? Sure, we all have. But, what might be the most important thing to do after you realize a mistake has been made? That's what we talk about with the President/CEO of Tero International, Ro Crosbie. It's an important issue that if not handled correctly will have a negative impact on your leadership ability, your business, your fellow workers and those you serve. That and a new offering from Tero...here's Ro. 

Thanks for listening! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

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