We've been doing Insight on Business the News Hour in one form or another for nearly 15 years and while every business interview is, we feel, important...there are some that are critical. This is one of those moments. My guest is Jeff Greenfield the Senior VP, Buy Side at WideOrbit. We are talking advertising and marketing and using the spoken word to get the results you want...and need. Learn about getting leads (upper funnel) and helping consumers make a buying decision (lower funnel). What works? What about digital advertising? How important is it that you "stay in the game"? This should not only be required listening for business people but also media salespeople. Understanding the power radio, television and podcasting have are all linked to a higher rate of return for your advertising/marketing dollar. (And, if you listen carefully...toward the end you'll hear Yofi our "Studio Dog"...no, really
Thanks for listening.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
Only one more day left in 2020...you in for that? Today here are the business news headlines we've got for you just ahead of New Years Eve:
- Half of U.S. states will do this next year;
- Hackers steal $36 billion from unemployment;
- "Stick a fork in it!" Talking about additional stimulus dollars;
- Hey, we've got corn and soybean news;
- Podcasting is HOT - Ask Amazon;
- The Wall Street Report
- Gearing up for a work from home society.
Those stories PLUS, for the interview, it's Ro Crosbie from Tero International with a new set of programs designed to take time into consideration. Your time. It's called "Tero Clinics - Learning in Small Doses" and if you CLICK HERE you'll learn more.
Thanks for listening!
Yep, it's ALREADY Thursday. We've checked our inbox today and here are the business news headlines we've got ready for you. Thanks for coming by:
- The new jobless numbers are in and....
- Mortgage rates dropped for the 14th time;
- Facebook faces some legal issues;
- COVID19 and grocery store workers;
- The loss of department stores foreshadows other things;
- The Wall Street Report;
- Spotify and Podcasting.
Thanks for listening!
Welcome to the Friday Edition of the Business News Headlines and yep, you can follow us on Twitter @IOB_NewsHour. Here's what we've got for you today:
- Two things rocked Wall Street today;
- Tesla blows past sales numbers but...
- Women leaving the workforce in stunning numbers;
- Baby, it's cold outside. Restaurants feeling the chill;
- AirBnB is seeking some major cash in their IPO;
- The Wall Street Report;
- And, we know what you are listening to...and it's growing.
Those stories PLUS we've got Jeff Pitts the managing editor for Cityview Magazine with Stuff to Do in the Des Moines Metro. Hey, it's Friday and YOU deserve to have a little fun. Click through to find out who we're talking about this week.
Thanks for listening!
Welcome to a new month...and where did August go? We've been busy digging up some of the business news stories you may have missed and this is what we've got for you today:
- Great data from manufacturing but, there is a but;
- Apartment renting...a thing of the past;
- Commercial office and retail space in trouble;
- Uber and selfies...no really;
- The payroll tax holiday started today one word: Confusing;
- The job posting from Amazon they took down;
- The grocery store that doesn't allow shoppers;
- The Wall Street Report;
- Ben & Jerry's, Ice Creme and White Supremacy.
Thanks for listening!
Welcome to the Day Before a Holiday! It's the business news headlines for July the 2nd and we've got plenty waiting and just a click away:
- The Jobs Report, The Jobs Report! But...;
- This housing story doesn't make sense butl;
- Markets boom but small businesses worry;
- Tips for small to mid-size businesses to "Stay in the Game";
- Hiring and Construction;
- The Wall Street Report
Those stories plus a conversation with John Vuong the principal at Local SEO Search. We're going to talk about your website, your customers, finding you, and ramping up your efforts to constantly build your business and see results with in comes to your ROI. To listen, just click this link.
Thanks for coming by and for those of you in the U.S. who are celebrating...may you have a meaningful Independence Day.
Look, we get it. If you are in business your goal is to sell more of your product/service and to make sure people, who may be interested in what your selling, can FIND YOU. In this segment you'll meet John Vuong from the company Local SEO Search. We're going to spend some time talking about how people can find you, what you need to know to make that happen and focus on your return on investment or ROI. We get it, you've got lots of stuff on your plate and that's why folks like John are here...to help you make the most of your time and your investment. Enjoy...
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International
A strong dose of reality came about today and Wall Street seemed to like it. It's the business news headlines for Monday the 30th of March. On tap today:
- Open for business? Not so fast;
- Workers stage walkouts;
- Big banks tell customers...don't borrow;
- Oil futures crash;
- Johnson & Johnson working on a vaccine;
- Several companies ramping up new design ventilators;
- The Wall Street Report;
- Isolation Issues? Astronauts have some advice.
Those stories plus a hyper-local interview about business events and some outstanding work being done remotely by several business centered organizations in the Greater Des Moines Metro. That's with Laura Kinnard and you can hear her...HERE.
In normal times an unemployment report like we received this morning would have shut the markets down. But these are not normal times. Click ahead for the business news headlines for Thursday the 26th of March:
- No, these are not normal times;
- Truck drivers get a reprieve;
- Vacuums to Ventilators;
- Panic buying is hurting employees;
- UAW wary of opening up auto plants;
- The Wall Street Report;
- Nurses on the front lines.
Those stories plus a wide ranging conversation with Janice Person who recently started her company JP Loves Cotton. We'll talk about consumers, branding, transparency, trust, agriculture and consumers. It was great to reconnect with my friend from St. Louis about her new adventure. Listen to that conversation here.
In this wide ranging conversation I reconnect with Janice Person akd J.P. Loves Cotton about business, agriculture, brand building and making connections. In addition we talk about connecting consumers with agriculture and how she is making that happen at the same time. Meet Janice Person, speaker, brand builder, marketer, podcaster and friend. I think you'll enjoy this.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
Our Sponsors
AARP-Iowa
National Tractor Parts Dealer Association
Oasis - A Paychex Company
Tero International
