Insight On Business the News Hour

The Okoboji Writers Retreat - Reflections and Looking Forward

In the summer of 2021 writer, journalist, air personality and business leader, Julie Gammack called me to say she was putting on something called the Okoboji Writers Retreat (OWR).  She asked if I might be interested, we did a segment about what was planned and I ended up going. Here she reflects on what went on, the response, and some highlights and then offers us a peak into OWR-2022.  While her husband, Richard Gilbert, cooked up breakfast Julie and I had a chat: 

Thanks for listening! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 1September 2021

Welcome to a brand new month and one that has been, traditionally, a lousy month for Wall Street.  We'll share those numbers in just a bit. And, make sure you click through to the interview with Jeff Greenfield. We're talking about some critical information about advertising, marketing and branding...that will impact the bottom line.  But, first the news:

  • That inflation stuff? Think, soup;
  • Did cuts in unemployment benefits drive workers to jobs;
  • The war in Afghanistan had a dollar price tag too;
  • More bad news for Boeing;
  • Your ID on your...phone?
  • Private sector job numbers disappoint;
  • The Wall Street Report;
  • ZOOM goofs that cost careers and some tips.

For the interview you'll meet Jeff Greenfield the Senior VP, Buy Side at WideOrbit. We're talking advertising and marketing and using the spoken word to get the results you want...and need. Loads of tips and ideas that will seriously help you and your business. To listen click right here!  

Thanks for listening.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Lessons in Marketing & Advertising with Jeff Greenfield of WideOrbit

We've been doing Insight on Business the News Hour in one form or another for nearly 15 years and while every business interview is, we feel, important...there are some that are critical. This is one of those moments. My guest is Jeff Greenfield the Senior VP, Buy Side at WideOrbit. We are talking advertising and marketing and using the spoken word to get the results you want...and need. Learn about getting leads (upper funnel) and helping consumers make a buying decision (lower funnel). What works? What about digital advertising? How important is it that you "stay in the game"? This should not only be required listening for business people but also media salespeople. Understanding the power radio, television and podcasting have are all linked to a higher rate of return for your advertising/marketing dollar.  (And, if you listen carefully...toward the end you'll hear Yofi our "Studio Dog"...no, really

Thanks for listening.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 30 December 2020

Only one more day left in 2020...you in for that?  Today here are the business news headlines we've got for you just ahead of New Years Eve:

  • Half of U.S. states will do this next year;
  • Hackers steal $36 billion from unemployment;
  • "Stick a fork in it!" Talking about additional stimulus dollars;
  • Hey, we've got corn and soybean news;
  • Podcasting is HOT - Ask Amazon;
  • The Wall Street Report
  • Gearing up for a work from home society.

Those stories PLUS, for the interview, it's Ro Crosbie from Tero International with a new set of programs designed to take time into consideration.  Your time.  It's called "Tero Clinics - Learning in Small Doses" and if you CLICK HERE you'll learn more.

Thanks for listening! 

The Business News Headlines 3 December 2020

Yep, it's ALREADY Thursday. We've checked our inbox today and here are the business news headlines we've got ready for you.  Thanks for coming by:

  • The new jobless numbers are in and....
  • Mortgage rates dropped for the 14th time;
  • Facebook faces some legal issues;
  • COVID19 and grocery store workers;
  • The loss of department stores foreshadows other things;
  • The Wall Street Report;
  • Spotify and Podcasting.

Thanks for listening! 

The Business News Headlines 2 October 2020

Welcome to the Friday Edition of the Business News Headlines and yep, you can follow us on Twitter @IOB_NewsHour.  Here's what we've got for you today:

  • Two things rocked Wall Street today;
  • Tesla blows past sales numbers but...
  • Women leaving the workforce in stunning numbers;
  • Baby, it's cold outside. Restaurants feeling the chill;
  • AirBnB is seeking some major cash in their IPO;
  • The Wall Street Report;
  • And, we know what you are listening to...and it's growing.

Those stories PLUS we've got Jeff Pitts the managing editor for Cityview Magazine with Stuff to Do in the Des Moines Metro.  Hey, it's Friday and YOU deserve to have a little fun. Click through to find out who we're talking about this week.  

Thanks for listening! 

The Business News Headlines 1 September 2020

Welcome to a new month...and where did August go?  We've been busy digging up some of the business news stories you may have missed and this is what we've got for you today:

  • Great data from manufacturing but, there is a but;
  • Apartment renting...a thing of the past;
  • Commercial office and retail space in trouble;
  • Uber and selfies...no really;
  • The payroll tax holiday started today one word: Confusing;
  • The job posting from Amazon they took down;
  • The grocery store that doesn't allow shoppers;
  • The Wall Street Report;
  • Ben & Jerry's, Ice Creme and White Supremacy.

Thanks for listening! 

 

The Business News & More 2 July 2020

Welcome to the Day Before a Holiday! It's the business news headlines for July the 2nd and we've got plenty waiting and just a click away:

  • The Jobs Report, The Jobs Report! But...;
  • This housing story doesn't make sense butl;
  • Markets boom but small businesses worry;
  • Tips for small to mid-size businesses to "Stay in the Game";
  • Hiring and Construction;
  • The Wall Street Report

Those stories plus a conversation with John Vuong the principal at Local SEO Search. We're going to talk about your website, your customers, finding you, and ramping up your efforts to constantly build your business and see results with in comes to your ROI.  To listen, just click this link.

Thanks for coming by and for those of you in the U.S. who are celebrating...may you have a meaningful Independence Day. 

Connecting with Consumers Through Your Website with John Vuong

Look, we get it. If you are in business your goal is to sell more of your product/service and to make sure people, who may be interested in what your selling, can FIND YOU. In this segment you'll meet John Vuong from the company Local SEO Search. We're going to spend some time talking about how people can find you, what you need to know to make that happen and focus on your return on investment or ROI. We get it, you've got lots of stuff on your plate and that's why folks like John are here...to help you make the most of your time and your investment. Enjoy...

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google PlayPlayerFMPodbeaniTunes, SpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

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The Business News Headlines 30 March 2020

A strong dose of reality came about today and Wall Street seemed to like it.  It's the business news headlines for Monday the 30th of March. On tap today:

  • Open for business? Not so fast;
  • Workers stage walkouts;
  • Big banks tell customers...don't borrow;
  • Oil futures crash;
  • Johnson & Johnson working on a vaccine;
  • Several companies ramping up new design ventilators;
  • The Wall Street Report;
  • Isolation Issues? Astronauts have some advice.

Those stories plus a hyper-local interview about business events and some outstanding work being done remotely by several business centered organizations in the Greater Des Moines Metro. That's with Laura Kinnard and you can hear her...HERE.

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