Marketing

Fastline Marketing Group - Reaching Select Consumers with Todd Hickman

There is a major discussion going on among many that print is...dead. While it's true that a number of newspapers have ceased to publish it's also true that if your print publication has a niche audience you can win. Here I visit with Todd Hickman from the Fastline Marketing Group based in Buckner, Kentucky. For decades the company has produced magazines that feature agricultural equipment. What's changed and why? Join us in this conversation from Kansas City.  
Thanks for listening! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines - 31 January 2022

The markets opened mixed on this the final day of trading for January but by the closing bell they were well into the green. Thanks for coming back for the business news headlines for this Monday in January.  Here's what we've got for you:
The rally continues;
Morgan Stanley has manufacturing concerns;
Restaurant workers told to pay back unemployment;
Lowes making some big changes...think...pets;
McDonald's is about to change direction;
Domino's Pizza will pay you to skip delivery;
Walmart is dating Angi;
The Wall Street Report;
Joe Rogan says he is sorry...oh...my!
Thanks for listening! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 10 January 2022

Welcome back to another week of the business news headlines and stick around and click through for an interesting conversation about the world of print magazines. Think print is dead?  Not so fast. But, first the news and this is what we've got for you:
Two words troubled Wall Street;
Billions being spent to enlarge ports;
He says he uses a Tesla to mine for crypto;
Who's winning? Hybrids or EV's? We'll tell;
Some really HOT & SPICY food news;
The Wall Street Report;
The IRS has just warned us...
How many news stories have you heard or seen that tells us print is dying...or is dead? Plenty...right? But there are outliers especially if that print publication has a niche that consumers want. That is the story behind Little Village a magazine that's been around for twenty years in the Iowa City/Cedar Rapids, Iowa area and is now expanding into the Des Moines market. With me is publisher Genevieve Trainor and advertiser/entrepreneur Mike Draper from RayGun. To listen just click HERE! 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Little Village Story with Genevieve Trainor and Mike Draper

How many news stories have you heard or seen that tells us print is dying...or is dead? Plenty...right? But there are outliers especially if that print publication has a niche that consumers want. That is the story behind Little Village a magazine that's been around for twenty years in the Iowa City/Cedar Rapids, Iowa area and is now expanding into the Des Moines market. With me is publisher Genevieve Trainor and advertiser/entrepreneur Mike Draper from RayGun. Enjoy!
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 4 January 2021

Thanks for joining us for the business news headlines and stick around for a special two-part interview about the changing world of broadcasting. My guest is Jeff Stein the News and Program Director for News/Talk 1540 KXEL, based in Waterloo, Iowa. It's really an amazing behind the scenes look at how the media, be it print or broadcasting, has had to adjust their methods of sharing the news.  But, first, here's what we've got for you today:
A stunning number of Americans quit their jobs;
Manufacturing in the U.S. has slowed down;
The new Omicron numbers are sobering;
But, the Blue Chips soared today;
Ford announces production changes for the F-150 Lightning;
Whoa, what? Meatless KFC chicken?
4 at Google get massive pay increases. The rest?
The Wall Street Report;
WeWork CEO getting into the apartment game.
Those stories and a two-part conversation about the media business, knowing your customers, changing delivery methods and all that entails. My guest is Jeff Stein from News/Talk 1540 KXEL based in Waterloo, Iowa but heard in multiple Midwestern states as the sun goes down.  Here is Part One of that conversation and here is Part Two. Enjoy!
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

The World of Broadcasting with Jeff Stein - Part One

So much has changed over the past decade when it comes to broadcasting. Here Jeff Stein the News and Program Director for News/Talk 1540 KXEL sits with us to explain those changes. How audiences habits have been altered and how broadcasters today find ways to reach them. It's a great "insiders look" at how the media, be it print or electronic, has had to find new avenues to get the message out. Enjoy!
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

The World of Broadcasting in 2022 with Jeff Stein - Part Two

This is Part Two of our conversation with Jeff Stein the News and Program Director for News/Talk 1540 KXEL We kick this segment off talking about "translators" and, no, they are not working at the United Nations. This is about an "FM Translator" for an AM radio station. Why would that be necessary. We also talk about the many ways broadcasters need to be able to present their content. The list gets...long in this changing world of broadcasting.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

The Business News Headlines 3 January 2022

Welcome, once again, to a brand new year. Glad you've clicked through. Here are the business news headlines we've got for you today and there are some surprises just ahead.
Need a used car? Get ready for sticker shock;
New car sales off a whopping 23% from last year;
The first trading day of 2022 was...good;
The number one carmaker in the U.S. is...
How about some plant based sausage for lunch;
And a real meat story with some...serious cash;
Starbucks says it's employees must get the jab or...
COVID home tests from a surprising place;
The Wall Street Report;
Do we call this Return to the Office 3.0?
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

Rewind - Consumers and Emotional Connections with Gabor George Burt

Several years ago we sat down with author and lecturer Gabor George Burt to chat it up about his book Slingshot and how businesses can get consumers emotionally attached to their product and service. While all of this deals with building solid relationships and sounds easy...there is a method. This piece aired this past Sunday on News/Talk 1540 KXEL in case you missed it.  Step into our Way-Back Machine for this conversation: 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 20 December 2021

Welcome back to the Monday before Christmas 2021. It will be a shorter week of trading on Wall Street and today the markets tanked yet again. Here's what we've got for you today:
What prompted the sell off today;
We've got another product recall for you;
Amazon gave a book 5 stars because...
Another city tries the guaranteed income program;
The best loved companies? We'll share the top five;
Yet another COVID economic casuality;
Electric Vehicle stock sink and why;
The Wall Street Report;
Could the Big Apple be shutting down...again?
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.