Marketing Tips

The Business News Headlines 8 June 2022

Welcome back and, a programing note, we're headed out on the road for the next couple of days for EntreFest a major event this year being held in Iowa City, Iowa. Entrepreneurs from across the country will come to learn and to engage their ideas with peers and other professionals. And, yes, we'll have some updates from the event. Perhaps we'll see you there this year or next? Today, here's what we've got for you:
Oil topped $122 a barrel today...ouch;
Forced "Monkey Labor"? It's a story;
Refineries are shutting down...what?
Running out of beer in Pennsylvania?
The "Hero Pay" story from Minnesota;
Smucker's not afraid to raise prices and why;
The Wall Street Report
Inflation meet "Shrink-Flation".
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
 

The Business News Headlines 25 May 2022

The word of the day is…Flexibility.  It’s the business news headlines for Wednesday the 25th of May, thanks for being with us everybody. Here's what we've got for you plus, make sure you click through for the conversation about refugees and immigrants, World Refugee Day and some of the events happening near us...and perhaps near you.  For the news:
The key, according to the Fed is "flexibility";
Food images and lawsuits...again;
Canada - Concerned about the viability of the U.S.?
Some new housing news and hope;
Shareholders, racial justice and the environment;
We seem to be still updating our homes;
The Wall Street Report;
The NFL seeking a new Super Bowl halftime sponsor and why.
Those stories plus you'll meet Stephanie Moris from the Refugee Alliance of Central Iowa who is in to chat about some really interesting programing ahead of World Refugee Day that happens on June 20. While it's hyper-local you might find some inspiration and hope in what she share.,  To listen to that conversation click here. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

EntreFEST 2022 with Jill and Jourdan

Got a business idea? Own a thriving business but want to make some changes? Are you an early startup looking for funding? Want to connect with professionals who have answers to so many of your questions? Good news...EntreFEST is the place to be this June in Iowa City, Iowa. Here to talk about it is Jill Watkins COO for NewBOco and Jourdan McChesney the EntreFEST Event Coordinator. We'll be talking about what you can expect to happen during the two days starting on June 9th and running through the 10th. If you've never gone you will be blown away by how professional this event is and even more excited once they release the names of the headlines. I'm honored to be back this year and if you want 20% off your ticket fee just the promo-code LIBBIE.  Let's go!
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 
 

The Business News Headlines 2 February 2022

Four a fourth day in a row we watched the major indexes gain on Wall Street and while there were some scary moments as the Nasdaq flirted with the flatline, in the end, it was all green.  Here's what we have for you today:
Yes, the markets gained again;
Oil also shot up today;
This job pays $145,000 and there are 14,000 openings;
Folks in Wisconsin are crying foul and they are hot;
PayPal flushes 4.5 million "bad actors";
That cup of joe is gonna cost you more;
Google and 4th Quarter Earnings....WOW;
The Wall Street Report;
And Meta's (Facebook) stock tanked and why.
Those stories  PLUS for the interview you'll meet Todd Hickman from the Fastline Marketing Group based in Buckner, Kentucky. We'll be talking marketing to the agricultural community and answer that question about "print being dead". Far from it...but it also depends on what you're doing with it and who your target...is. To listen just click here.
Thanks for listening! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Fastline Marketing Group - Reaching Select Consumers with Todd Hickman

There is a major discussion going on among many that print is...dead. While it's true that a number of newspapers have ceased to publish it's also true that if your print publication has a niche audience you can win. Here I visit with Todd Hickman from the Fastline Marketing Group based in Buckner, Kentucky. For decades the company has produced magazines that feature agricultural equipment. What's changed and why? Join us in this conversation from Kansas City.  
Thanks for listening! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Retain or Replace Your Customer - A Marketing Tip

Recently we did an interview with Basel Nassar the founder of Boss Nation, a collection of dog and cat food, treats and gear. During that conversation Nassar talked about relationships and how important those are when he is enlisting stores to carry his products. He said, "My marketing team wants me to spend thousands of dollars in social media outreach, and while that is important, I don't believe it is better than building solid personal relationships with the people who carry our brand."
He is so spot on.
That comment led me to this Marketing Tip and it's about building relationships with those who sell your product and those folks that buy your product. The bottom line is that we all, each of us, want to matter. We want to matter in our personal and our business lives. If we matter (or have a relationship) we are much more inclined to stay with a product or service and often for years.
That is true of startups and established businesses…but sometimes the bigger we get…the more distance we put between our business and our customers.
Click the player to listen to the entire story. It takes only five minutes but it could change how you think about your...customers...you know, the people who matter.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

Pets and Public Relations with Mary Tan

When you take a product or service to market its always wise to turn to a professional who can help get your business noticed. Far too often entrepreneurs "think" they can handle their own public relations and it usually fails. Our guest today is a former television reporter that made the transition to public relations work...but not just any PR gig.  Mary Tan specializes in products for the dog and cat lovers among us. Here we talk about her work in journalism, how she made the switch to PR and what it really takes to be successful in promoting another company and some cat talk. Meet Mary Tan from Whisker Media!
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 
 

From Our Way-Back Machine Meet Keith Howdy Brown & Crystal Sound

This conversation goes back to 2014 when Keith "Howdy" Brown visited our studios to chat it up about Crystal Sound Studios which is located in the Greater Des Moines, Iowa Metro. Here we chat it up about the use of jingles, who he's done work for and more. Then we "dug this up" for our Halloween Edition on News Talk 1540 KXEL this year. Enjoy...Keith is a real pro! 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 14 September 2021

So the consumer price index (CPI) went down in August. That's a good thing, right? Well, that all depends. Wall Street was having none of it. Welcome to the Tuesday Edition of the business news headlines. Plus don't miss the conversation about video, video production and your business from Tero International and former TV production pro, Nika Clark. But first:
CPI down, Wall Street says, "meh";
Is college worth the price?
South Korea to fine Google...the story;
Some automakers cry foul about the EV incentives;
Carrot or Stick - Part Two and Delta Airlines;
The Wall Street Report;
Dread gives way to fear about the commute & some answers.
Those stories plus you'll meet Nika Clark the person behind the amazing video production pieces being sent out from Tero International. But, this conversation is really about you and your business. Now Tero is allowing others to use their amazing studio and what you get for the price is well worth it. Plus a shout out to our friend Jeff Greenfield a leader in marketing/advertising because this story matches what we were talking about last month.  To listen to Nika, just click here.
Thanks for being here!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

You, Your Business, Your Message and Video with Nika Clark

Not long ago my guest was veteran broadcaster Jeff Greenfield who spoke about the power of the voice in radio and podcasting and how, when mixed with video, it creates an almost magical way to connect with consumers. Here is the link to that conversation.  Today we're visiting with Nika Clark a veteran photo journalist who now is the videographer for Tero International. Here we talk about the studio that is available for businesses to create stunning sales, marketing or explainer videos. In addition there are a host of services offered by Tero International from writing to training and more. 
Thanks for being here!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.