Branding

A Marketing Tip - The Wrong Messenger

Every once in a while I offer up a marketing tip from our advertising and marketing agency, Insight Advertising, Marketing & Communications. Why? Well, it's an effort to help small to medium size businesses better understand how to advertise and market...better. Here is something I call "The Wrong Messenger" a quick look at one of the segments in my presentation "Five in 24". Go ahead...click through and thanks for listening! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News 29 November 2018

Yesterday was...yesterday. Today we just don't know about that U.S. and China "deal". It's the Business News Hour coming up today:
So, who did you say was going on that G-20 trip?;
More job cuts in the news today;
Payless Shoes gets customers to buy their shoes at up to $600 a pair;
Housing appraisers, we don't need no stinkin' housing appraisers;
New jobless claims are up and that has some folks concerned;
A fashion re-branding coming to Des Moines, Iowa;
What happened on Wall Street and why.
We're talking cookies and charity with our favorite foodie, Beau Fodor. Coming up on 13 December is the Annual Cookie Exchange. This year at at new swanky venue and with a new charity. Always fun to have Beau on with us.
We'll also present this encore conversation with Melissa Ness the President/CEO of Aureon HR. It's all about worker productivity and how that is impacted by workplace culture. This is seriously good stuff. 

Culture, Compassion and Human Resources - Meet Melissa Ness

This is an encore interview that had so much traction we have to share it again. Meet the president of Aureon HR, Melissa Ness. Here you'll learn more about who she is and why what she says is so important when it comes to recruitment and retention of employees. You'll learn about how she worked her way through the company, what she believes when it comes to corporate culture and how she and the people from Aureon HR work to help their clients "get it" when it comes to the softer side of HR. Melissa Ness for The Interview: 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Business News Headlines 27 November 2018

We're back with some of the top business news stories of the day and we bring them to you on YOUR time. Listen when you want and learn more about what's going on.  Today we're talking about:
President Trump warns GM that they will lose government dollars;
Papa John's can't find a buyer and it's stock sinks;
Will there be a deal with China?  Who knows;
Speaking of China Google employees don't want to throttle information;
So what went on in the world of retail sales on Cyber Monday? We've got details'
What happened today on Wall Street and why.
Plus, for The Interview, we picked up something we recorded last summer but failed to air. It's a conversation with Mat Greiner and Teva Dawson about their company, Group Creative. They work with communities and non-profits in a very unique way to garner attention and public relations all by using...art. It's a neat story so listen...OK?
Thanks for coming by! 

Meet Teva and Mat from Group Creative

We sat down with Mat Greiner and Teva DawsonT several months ago and then, in our busy world, we lost track of the conversation...right? Tune in as we talk about their business Group Creative and how they help non-profits and communities use art to market themselves. Do not miss the conversation about the Sputnik that "landed on a car". Good stuff ahead and worth your time. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Out to Lunch with Jessica Dunker - Iowa Restaurant Association

Our Out to Lunch series is where we have lunch with a thought leader and you get to come along and listen to the conversation. Here, in this long-form interview, I visit with Jessica Dunker the President/CEO of the Iowa Restaurant Association. There is so much packed into our time together from business training to public policy to education to branding to social media to recruitment/retention. Join us as we go Out to Lunch at our host location, Gilroy's Kitchen + Pub + Patio.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines for 6 November 2018

It's the Election Day Edition of the Business News Hour...mostly politics free. Today we've got these stories waiting for you:
Hundreds lose their homes due to a "glitch" and Wells Fargo says they are, "sorry";
The votes are in and the best online grocer is...
Add one less flight attendant on United Airlines to your list of why you love traveling;
Papa John's is having trouble winning back customers;
Some big news out of little Jefferson, Iowa;
The markets did....what today?  We'll share.
Plus were going to talk about your voice and some tips from Wayne Bruns of Tero International about what to do to enhance your verbal communication skills and why that is so important.  Wayne Bruns is in for The Interview.
Thanks for listening! 

Your Verbal Skills and Your Career

We all...talk, right? But how you communicate verbally can have an impact on your being taken seriously and that can have a direct impact on your career. Here Wayne Bruns from Tero International and I talk about some ways in which you can improve your verbal skills from voice training to the words you use. Listen in as a couple of broadcasters talk...voice and voice work. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5pm Central. You can subscribe on Google Play, PlayerFM, Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Business News Headlines 29 October 2018

Each weekday we offer up some of the top business news stories on your time. No more having to wait in your vehicle you can listen in at any time. And you can subscribe here on Podbean or on any of your favorite podcast channels. On tap today:
The Markets started off OK but, in the end, it got ugly;
Consumers are holding on to their smart phones much longer...why?
The disappearing cashier and store line Sam's Club to open a new concept in Texas;
Wells Fargo says, "Hang on a bit longer you'll get your money...";
Not Chicken and the Egg but Chickens and Courts.
Those stories plus this conversation with Sen Amy Klobuchar (D-MN) who was in town stumping for candidates including Amber Gustafson who is running for the Iowa State Senate out of Ankeny. Meet Amber as we continue our profile of various candidates around Iowa. You can listen to our conversation here.
Also today Laura Kinnard from Drake University and DMBizMixer.com joins us to talk about business networking and education events happening in the DSMUSA Metro this week and into next week.
Thanks for listening!

The Business News Headlines 26 October 2018

Hey, before you go "Full Weekend Mode" check out some of the big stories from the world of business. And the markets....don't ask! On tap with just a click you'll hear about:
If the economy is clipping along at 3.5% growth how come the markets are in the tank?
More troubles for Tesla this time it's not the SEC but the FBI;
Once the darling of teens Snap is losing users and today suffered a market setback;
Speaking of setback...how about Amazon today;
A stunning report about small businesses and websites...you are not going to believe it.
Those stories and we've got Jeff Pitts from Cityview Magazine in to talk about some fun stuff going on in the Des Moines, Iowa Metro this weekend into next week. Click HERE to listen!
Thanks for coming by!