Advertising Tips

Connecting Business to Consumer meet Leisa Fox

Here you'll meet Leisa Fox the entrepreneur behind Fox Growth Strategies an organization that connects businesses with their best target consumer. She, and her team, also help sales professionals better understand the importance of building solid relationships long before asking the the sale.  That and...what is she drinking this summer? Good stuff all the way around, meet Leisa! 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

The Business News Headlines 7 June 2023

We're wrapping up things here in our Des Moines, Iowa studio as we head east to Iowa City for the annual event known as EntreFest. It's a gathering of experienced entrepreneurs and those who wish to become entrepreneurs. Speakers from across the country will be tackling a host of issues and we'll be there gathering interviews and sharing those with you next week. As for today this is the early edition of the Business News Headlines! And remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today:  
Advertising coming to Prime Video?
Get ready for a beef price increase...and why;
MasterCard is making a move that will impact millions;
Martha Stewart and her distain for remote work;
Taco Bell is moving to a vegan menu...on item at a time;
The Wall Street Report;
Outrage over a RTO decision at a major company...ouch!
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 5 June 2023

Great to be back home and in our Iowa studio from being in Nevada for six days. But, when we did get out the hotel pool was delightful. Welcome to the Business News Headlines for Monday the 5th day of June, thanks so much for being with us.  Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today:    
Microsoft users had an outage today;
The Apple WWDC had some surprises;
Global airlines to bank some huge profit;
The crumbling of the 2023 Recession?
Higher oil prices are on the way;
Should credit scores be a thing of the past?
The Wall Street Report;
The shrinking ad revenue of Twitter is massive.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 3 May 2023

Chalk this one up for the record books. Today the Federal Reserve increased the primary lending rate by a quarter of a percent the highest that rate has been in fifteen years. Did it have an impact on the stock market?  You bet and we'll detail that first.  Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today:    
The Fed and The Markets;
Interest Rates and Credit Cards...some thoughts;
More secure than a password?  Yes, says Google;
Who listens to podcasts?  We'll take a deep dive;
Some big restaurant news to share with you;
The Wall Street Report;
What's happened to oil prices? It's amazing;
Uber wants more "butts in the seats" so...
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 12 April 2023

We're mid-week and welcome to the Business News Headlines for this the 12th day of April.  Coming up some inflation news, some Twitter news and more Bud Light...outrage. It's the thing these days... Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today:  
Is the USPS about to tank delivery?
The inflation numbers are out and they say...
Musk has laid off about 80% of Twitter workers;
Some news about Purell...remember that brand?
Goldman Sachs is rethinking the Fed rate hike;
Bud Light outrage continues and Howard Stern weighs in;
The Wall Street Report;
The Max is coming...more to...stream it would seem.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

The Business News Headlines & More 27 March 2023

Welcome to the Monday Edition of the Business News Headlines!  We're grateful that you're spending some time with us.  Coming up today we kick things off with a tipping story and how you are spending more in more places in more ways.  Also, make sure you click ahead and give a listen to our conversation about advertising and marketing with  Jeff Pfeifer of TractorHouse.com. Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today:  
Tipping or having you pay worker wages;
The settlement comes to $240,000 and why;
Disney begins laying off workers...how many?
The economics of...Food Stamps or SNAP funds;
This recreation vehicle maker just bought a battery plant;
Farmers to get more federal assistance;
The Wall Street Report;
Got a "side hustle"?  Nearly half of you do.
For the interview you'll meet Jeff Pfeifer of TractorHouse.com.  We hooked up during a recent trip to Nashville for the National Tractor Parts Dealer Association and talked advertising, marketing, niche publications, media choices, website and more.  No matter what industry you are in this is a conversation that should interest you.  To listen click this link.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Advertising & Marketing with Jeff Pfeifer of TractorHouse

Advertising and marketing products and services can be a nightmare. So many avenues and so little resources. Here, during the NTPDA Annual Conference and Trade Show, we sat down to talk about those topics, the use of print and digital media with Jeff Pfeifer of TractorHouse.com.  TractorHouse, a division of Sandhills Global Media has been coming to these annual events for years and not only does the Lincoln, NE based company produce products that put buyers and sellers together they also create and host many of the websites currently in use by members of this association. Click the player to listen to a wide-ranging conversation about several of the ways you can take your product or service to the consumer who is motivated to buy.  This conversation originally aired on News/Talk 1540 KXEL based in Waterloo, Iowa.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.
 

The Business News Headlines 24 March 2023

Welcome to the Friday Edition of the Business News Headlines, grateful that you've decided to spend a little time with us as we share some of the top business news headlines of the day.  Also, a reminder that we're back with the Business Week in Review this Sunday at Noon Central and  only on News Talk 1540 KXEL...and, yes, we do stream. Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today:  
Michigan made history today...think "Right to Work";
In another union story we're talking about Disney;
What's going on and what will become of mortgage rates?
Is all of this with TicTok real or...theater?
Some news from Rivian;
The five most expensive TV ad campaigns ever...we have a list;
The Wall Street Report;
The return to the office debate...continues.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 1 March 2023

Welcome to the first day of March! This is the month that can bring anything from downpours to a foot of snow to sixty degree weather.  Meanwhile, can somebody over at LinkedIn tell us why our video tease has started to post sideways? Back to today: We're kicking things off with a story about advertising, podcasting and that odd thing that happened in January. In addition a couple of retail stories and a recall notice.  Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today:  
The odd advertising thing that happened in January;
More mortgage application news;
Gender pay gap...call it what it is; discrimination;
Some frightening vehicle recall news;
New pricing coming to Dollar Tree;
More sketchy news from Kohls;
Promise if you "Red Line" you will get caught;
The Wall Street Report;
Some airline pilots get a big raise...how big?
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines & More 22 February 2023

Welcome back to the business news headlines for Wednesday the 22nd day of February where here in Central Iowa we seem to be escaping the winter weather that is hammering folks to the north.  Stay safe as this huge storm rolls across the nation. Interesting fact:  Temperatures are between zero and one-hundred degrees.  In the news today...some housing help to locking up retail merchandise.  Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today:   
Help from the Biden Administration for homebuyers;
Well, now...about that train derailment in Ohio;
NPR announces a shortfall in revenue;
And the network will cut 10% of it's workforce;
The Central Bank announced a new rate increase;
Locking up retail merchandise creates a new issue;
The Wall Street Report;
Restaurant "subscriptions" good or...not so much?
For the interview you'll meet creator Trevonte Diggs who has quite the story from basketball to video production for a CBS affiliate to video production at Tero International and his own company.  He offers some thoughts and some tips for any business.  To listen, click right here! 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.