Insight On Business the News Hour

Welcome Back QR Codes - A Marketing Tip

Over the years the QR Code had fallen on hard times. People may not have known what they did, businesses didn't use them correctly and you had to download a QR Code Reader to view what was behind the image. It wasn't very handy.  But now Apple has addressed that issue and we're seeing more QR Codes being used again. Here is a quick marketing tip about what they are, the technology that is now widely available and where to get them.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google PlayPlayerFMPodbeaniTunes, SpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Our Sponsors

AARP-Iowa

National Tractor Parts Dealer Association

Oasis - A Paychex Company

Tero International

The Business News Headlines 2 March 2020

Early this morning the overnight futures from around the world pointed to a lower open on Wall Street. Well, that's sorta what happened...here are the business news headlines we've got for you today:

  • Stocks snap a 7 day losing streak..
  • Cheap money beats worrying about the coronavirus;
  • Costco is running out of...stuff;
  • Betting on China and Apple;
  • Samsung moves a plant to where Apple once looked;
  • The Wall Street Report
  • Twitter stock surges and why;
  • Twitter for Business a Marketing Tip.

Those stories PLUS we've got Laura Kinnard from DMACC, Drake University and The Runway Innovation and Events Studio with us chatting it up about business events happening this week in the Des Moines Metro. From coworking to female business events to the DSM reveal she's got stuff going on. To hear that...just click here.  

Thanks for listening.

The Business News Headlines 20 February 2020

It was a wild day on Wall Street as traders decided to take some profits.  Welcome to the Thursday Edition of the Business News Headlines.  Today:

  • Pizza is good so is the marketing and innovation;
  • General Mills and the $13 box of cereal;
  • Morgan Stanley is in a buying mode;
  • Nissan has a deal for you...sort of;
  • Mayor Pete and the American Dream;
  • The Wall Street Report;
  • Lingerie isn't what it used to be.

Those stories PLUS a conversation about the skills required to be a top sales person.  My guest is  Kyle Hopkins a Tero International Trainer who says the world of sales has transformed from product knowledge to having the ability to communicate and respond to a customers real needs.  You can listen here. 

Thanks for coming by! 

The Business News Headlines 19 February 2020

It's mid-week and the markets bounced back today and no doubt would have gone higher if it wasn't for the Fed suggesting that interest rates are going to stay put for a bit.  Here are the stories for today:

  • More and more seniors are entering the job market...and what are they doing?
  • Bottled water is in trouble in more than one state;
  • Another restaurant chain ignoring child labor laws;
  • The Wall Street Report
  • "Friends" continues to make new friends and lots of money.

Those stories plus a Marketing Tip this time about podcasting. What is it about content that really impacts? You will be surprised. Also in this segment I'll offer some equipement tips, social media tips and more.  It's called "Think Before You Podcast" and you can here that...here. 

Thanks for listening! 

Think Before You Podcast

Every so often we put out a Marketing Tip. Today this will center on PODCASTING. It's a great way to connect with consumers if it's done well. One of the false narratives out there is that what you say is critically important. Well, that's not quite true. The "content" of the spoken word is worth about 7% of your ability to connect with your audience. What really impacts your message is the visual and the vocal presentation.

Give a listen and learn more about podcasting and what we use to make it all happen.  And, as promised here are the links to the products/services I mention.

Thanks for listening! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google PlayPlayerFMPodbeaniTunes, SpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Our Sponsors

AARP-Iowa

National Tractor Parts Dealer Association

Oasis - A Paychex Company

Tero International

The Business News Headlines 18 February 2020

Investors are back on Wall Street following the Presidents Day Holiday and, well, things didn't go so well. Here are the business news headlines we've got for you today and on YOUR time:

  • We get the message...we're dependent on China;
  • Workers in China ain't working;
  • Not Pot but CBD joints are doing well;
  • Automakers turning their backs on these buyers;
  • The Wall Street Report;
  • The bank says it will cut 35,000 jobs.

Those stories plus Tom Vander Well the President/CEO of Intelligentics joins me to talk about how companies often fail at their customer service and that failure cuts into sales and profits. He says that when a company asks  the right questions things get turned around.  From marketing to operations to accounting consumers are demanding they be heard and when they are...business blossoms. You can hear that conversation here. 

Thanks for listening!

The Business News Headlines 17 February 2020

The lingering concern about the coronavirus now has Apple saying it will miss it's revenue forecast for the March quarter and we'll share why. It's the business news headlines for Monday the 17th of February, President's Day so the markets are closed. Today we've got these stories:

  • Apple and revenue;
  • GM leaving three countries;
  • Another retail company files Chapter 11;
  • We've got a milk story;
  • Global markets were up today;
  • Tesla told to stop construction in Germany;
  • China is, literally, laundering its money;
  • The high cost of a Tweet.

Those stories plus Laura Kinnard joins me to chat it up about business events in the Greater Des Moines Metro and she's got quite a list.  Laura has the business events blog DMBizMixer.com and teaches at Drake University as well as the Des Moines Area Community College. PLUS she is the primary at The Runway Innovation and Events Studio at Southridge. Click here for that conversation. 

Thanks for listening. 

 

The Business News Headlines 12 February 2020

Que the happy music...it was another big day on Wall Street. But, there are also some warning signs that nobody seems to notice.  Welcome to the Business News Headlines.  Today;

  • A Cruel Wedding Story;
  • A Lack of Ammo;
  • We return to La La Land on Wall Street;
  • AIRbnb running through cash;
  • Your speech impacts your pay and promotion...

Those stories plus something that aired on News/Talk 1540 KXEL last week that you might want to hear. It's a marketing tip (actually three) that came about during a conversation I had a couple of weeks ago when I was in Arizona. To hear that segment, click here.

Thanks for listening! 

Three Marketing Tips for Business

Some of you know that the engine that powers the Business News Hour is our advertising/marketing agency. Over the years I've had hundreds of companies and business owners as how they might get better at "getting noticed". Some have taken my advice others...not so much. Recently I was in Arizona at an international meeting and a man who owns a company in Alberta, Canada told me he thought the advice I offered years ago was "screwy" but figured he might try the formula anyway. He said that it's had an amazing impact on his business. That conversation prompted me to share this short piece that originally aired on News/Talk 1540 KXEL and now...you get it. Enjoy and let me know your thoughts.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google PlayPlayerFMPodbeaniTunes, SpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Our Sponsors

AARP-Iowa

National Tractor Parts Dealer Association

Oasis - A Paychex Company

Tero International

The Business News Headlines 10 February 2020

Wall Street rebounded from the sell off on Friday as investors looked beyond several key concerns. It's the Monday Edition of the business news headlines. Today:

  • The Trump Budget and pesky numbers;
  • Yes we're still concerned about the coronavirus;
  • Foam cups are fighting for their lives;
  • Wall Street came back with tech leading;
  • What? Amazon vs. Trump...it's a story;
  • The Oscars broke two records last night.

Those stories plus....Each Monday Laura Kinnard, the author of DMBizMixer.com, and I chat it up about business events going on this week in the Des Moines, Iowa Metro and...there are plenty. From networking to publishing parties to branding talk to diversity to chamber talk, to celebrating advertising we've got a full week.  Pick one or two and then...GO! And, if you want us to chat it up about your event just use #DMBizEvents on Social Media and Laura will pick it up. Listen to this week's lineup here. 

Thanks for listening!  

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