Insight On Business the News Hour

Pets and Public Relations with Mary Tan

When you take a product or service to market its always wise to turn to a professional who can help get your business noticed. Far too often entrepreneurs "think" they can handle their own public relations and it usually fails. Our guest today is a former television reporter that made the transition to public relations work...but not just any PR gig.  Mary Tan specializes in products for the dog and cat lovers among us. Here we talk about her work in journalism, how she made the switch to PR and what it really takes to be successful in promoting another company and some cat talk. Meet Mary Tan from Whisker Media!

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

 
 

The Business News Headlines 3 November 2021

Early in the day nerves were a bit frayed as investors waited for the Fed to report from its two day meeting.  In the end...Wall Street hit more records.  Also, stick around for the interview with entrepreneur Basel Nassar from Boss Dog Brand...it's a great story about marketing and relationships for this growing pet food and product company based in Washington State.  But, first the news:

  • What moved Wall Street today;
  • Jeff Bezos buys part of an island;
  • Workers and a manager walk out...and what that means;
  • Roku has a problem going into the holiday season;
  • Truckers sitting idle rack up years of "wait time";
  • Thousands of counterfeit items on the Internet;
  • The Wall Street Report;
  • So, is it a "workers economy" as some suggest?

Those stories plus you'll meet Basel Nassar the founder behind Boss Dog and Boss Cat food, treats and gear. You'll learn about how this entrepreneur leveraged his Greek Yogurt business to create Boss Nation Brands. It's a great conversation and you can hear that right...here

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

From Our Way-Back Machine Meet Keith Howdy Brown & Crystal Sound

This conversation goes back to 2014 when Keith "Howdy" Brown visited our studios to chat it up about Crystal Sound Studios which is located in the Greater Des Moines, Iowa Metro. Here we chat it up about the use of jingles, who he's done work for and more. Then we "dug this up" for our Halloween Edition on News Talk 1540 KXEL this year. Enjoy...Keith is a real pro! 

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 30 September 2021

Welcome to the final broadcast of September 2021 and we lead things off by wondering if the federal government was a business...would it be able to stay in business.  Let's go:

  • Pushing back the shutdown date
  • A lousy third quarter for equities;
  • Monetary punishment for the unvaccinated;
  • Customers flee this retail chain;
  • Obsessed with getting stuff...quickly;
  • Automakers due to have a rough future;
  • Macy's and Amazon are in court;
  • The Wall Street Report;
  • New unemployment numbers are in;
  • Social Media and your boss. Think about the "Mom Test".

Thanks for listening! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

You, Your Business, Your Message and Video with Nika Clark

Not long ago my guest was veteran broadcaster Jeff Greenfield who spoke about the power of the voice in radio and podcasting and how, when mixed with video, it creates an almost magical way to connect with consumers. Here is the link to that conversation.  Today we're visiting with Nika Clark a veteran photo journalist who now is the videographer for Tero International. Here we talk about the studio that is available for businesses to create stunning sales, marketing or explainer videos. In addition there are a host of services offered by Tero International from writing to training and more. 

Thanks for being here!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 3 September 2021

One word could describe this morning's Labor Department report on jobs created in august and we'll start our show with that story...and make sure you stick around for the fun stuff with Jeff Pitts as we chat it up about a host of things from People Magazine to Parade Magazine and...oh yeah..."Stuff to DO" in the Greater Des Moines Metro. But, first the news:

  • In a word the August Jobs Report was...
  • A muted day on Wall Street;
  • President Biden on the economy and Delta;
  • Elon Musk and Texas Politics;
  • Ghost Kitchens and Walmart in the news;
  • The IRS and emails;
  • Uber, Lyft and...Texas;
  • Barge Traffic, Harvest and Louisiana;
  • The Wall Street Report;
  • It's "The Great Wait" and it's expensive.

OK, then!  Time to enjoy "Stuff to DO" in the Greater Des Moines Metro as Jeff Pitts and I riff about a whole host of things. Sure we've got music, sports, swords, knights, farmers markets but you'll also get a dose of "famous people who we don't know" and the weird direction Parade Magazine took, favorite celebs and more.  To listen to all of that, just click here!

 

The Business News Headlines 1September 2021

Welcome to a brand new month and one that has been, traditionally, a lousy month for Wall Street.  We'll share those numbers in just a bit. And, make sure you click through to the interview with Jeff Greenfield. We're talking about some critical information about advertising, marketing and branding...that will impact the bottom line.  But, first the news:

  • That inflation stuff? Think, soup;
  • Did cuts in unemployment benefits drive workers to jobs;
  • The war in Afghanistan had a dollar price tag too;
  • More bad news for Boeing;
  • Your ID on your...phone?
  • Private sector job numbers disappoint;
  • The Wall Street Report;
  • ZOOM goofs that cost careers and some tips.

For the interview you'll meet Jeff Greenfield the Senior VP, Buy Side at WideOrbit. We're talking advertising and marketing and using the spoken word to get the results you want...and need. Loads of tips and ideas that will seriously help you and your business. To listen click right here!  

Thanks for listening.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Lessons in Marketing & Advertising with Jeff Greenfield of WideOrbit

We've been doing Insight on Business the News Hour in one form or another for nearly 15 years and while every business interview is, we feel, important...there are some that are critical. This is one of those moments. My guest is Jeff Greenfield the Senior VP, Buy Side at WideOrbit. We are talking advertising and marketing and using the spoken word to get the results you want...and need. Learn about getting leads (upper funnel) and helping consumers make a buying decision (lower funnel). What works? What about digital advertising? How important is it that you "stay in the game"? This should not only be required listening for business people but also media salespeople. Understanding the power radio, television and podcasting have are all linked to a higher rate of return for your advertising/marketing dollar.  (And, if you listen carefully...toward the end you'll hear Yofi our "Studio Dog"...no, really

Thanks for listening.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

The Business News Headlines 22 April 2021

A couple of things rattled investors today and we'll talk about that first. Welcome to the Thursday Edition of the business news headlines. And, stay with us for the interview as we'll introduce you to the Fastline Marketing Group based in Kentucky and doing business nationwide.  Let's go:

  • This rattled investors today;
  • McDonald's customers not...pleased;
  • The hot housing market...too hot?
  • Good news for American farmers today;
  • Trucker J.B. Hunt says business is just fine;
  • Solar stocks bounced up today and why;
  • Folks are freaking out...and why;
  • The Wall Street Report;
  • Google and the planet...something new.

For the interview you'll meet the president of the Fastline Marketing Group, John Anderson. For those of you in the ag sector the name Fastline has been a steady partner of over forty years for equipment dealers and farmers when it comes to buying and selling. Today John will explain what the new changes are and how they will benefit their customer of today...and tomorrow. To listen, just click here. 

The Business News Headlines 13 April 2021

Welcome to the Tuesday Edition of the Business News Headlines, thanks for being with us. Here is what we've got for you today:

  • The Coinbase IPO is about...
  • The Consumer Price Index and...inflation;
  • Now it's rubber automakers are worried about;
  • "The Woz" hits TV with Unicorn Hunters;
  • A gas tax to pay for the Biden infrastructure plan;
  • The Wall Street Report;
  • Three-hundred movie theaters go...dark.

Thanks for listening! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

 

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