Insight On Business the News Hour

Social Media Anger - A Marketing Tip

While social media is a fantastic method of communication and marketing there is a dark side that, when entered can shatter reputations and brands.  Here is a true story that happened to us and there is a lesson here for your business and how to react to social media issues and brand assassination. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Focus OneSource and ACA for Small Businesses

Each month we host one of our friends from the Iowa Association of Business and Industry. Today we visited with Mike Teachout a co-owner of Focus OneSource about their ABI relationship and several tips for small business owners as they review their options regarding the Affordable Care Act.  Here is that conversation: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

The Export/Import Bank and Iowa

There has been so much misinformation about the Export/Import Bank we decided to reach out to our friends at Forbs Export Services to see if we couldn't find a thread that helps Iowa businesses. We did and here is that conversation with Adrienne Baughman & Stacy Timperley from Forbs. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

The Business Calendar for the Des Moines Metro

Each Monday Laura Kinnard joins us with the Business Calendar for the Des Moines Metro. Her pick of networking and learning opportunities for any size business. Here's Laura! Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

MintL.A Boutique with Square One

Our friend Mike Colwell came by with a retail treat. Rebekah Risbeck, a fashion professional who spent lots of time in Los Angeles, made the move to Iowa to assist women in finding chic, yet affordable clothing. MintL.A. was born and Rebekah will be with Mike at the SquareOne event this week but...we got her first.  Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Stuff to Do in the Metro with Sheryl This Weekend!

She's baaaack!  Sheryl Tessier from Eat, Play, Love Des Moines is back with her list of "Stuff to Do in the Metro this Weekend"!  But, wait!  It's Thursday!  Yep, the Chicago Cubs play tomorrow (Friday) and we don't. So have a listen to Tyler, Michael and Sheryl...Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

We Get Our Ah Ha Moment on with Mutual of Omaha

We heard they were going to be in Des Moines so we reached out to the folks from the Ah Ha Moment a program by Mutual of Omaha and we got to talk with Marina Carlisle one of the tour producers. What a fun conversation and a neat marketing story.  And, if you "want in" we give you the way to get there! Enjoy!Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Celebrating 35 Years - No April Fools!

We were delighted to get the call that our friend Chris Seuntjens from Christopher's Jewelry and Rare Coins wanted to drop by the News Hour to chat a bit about his business and his 35th year in business. We talked about the beginning, why folks prefer "Mom and Pop" vs. the "Big Box and so much more. Here you go: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

The Iowa Wine Story with Ron Mark

We wanted to learn more about the business of wine making in Iowa so we extended an invitation to Ron Mark from Summerset Winery near Indianola, Iowa.  In this long-form interview we ask lots of questions from the history of wine-making in Iowa to the grapes used and the type of wine most Iowans enjoy.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Meeting Consumer Demands in Pet Food

Consumers have demanded changes in the food they feed their pets. We sat down with Gary Kubicek from Country Vet Pet Foods and talked about the trends in pet food, how companies respond, what goes into creating products that match the consumer demand and the issues around pet food with corn, wheat and soy. Here is that conversation. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.