Insight On Business the News Hour

Designing Marketing Messages and Tools That Work

There is a science behind what makes advertising and marketing messages work. That is the concept behind iTracking Research of Cedar Falls, Iowa. We asked Mike Whitson to tell us about the behavioral science that goes into learning what consumers react to and what motivates them to take action. From print to website creation to video what your eye sees dictates how you react. This interview was done during the American Marketing Association - Iowa Chapter Experience Event held in the Des Moines Metro.  Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Jessica Lang Dance Company in Des Moines

We're all about sharing with you some of the great things to do in the Des Moines Metro and coming up next week the Des Moines Performing Arts presents The Jessica Lang Dance troupe and their national premiere of A Thousand Yard Stare. With us are Eric Olmscheid and Lisa Lewis a Des Moines dancer who will perform with the troupe. Good stuff coming to the Metro! Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Eat, Play Love Des Moines - Stuff to DO!

She's back!  Sheryl Tessier from Eat, Play, Love Des Moines shares her top picks of stuff to do in the Metro this weekend and beyond. Some fun stuff to do from tonight (Friday) through Monday of next week. Grab your calendar...and get out and have some fun!Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

The AMA-Iowa Experience with Ellen Held

We sat down with Ellen Held from the American Marketing Association - Iowa Chapter and talked about the biggest marketing experience that comes to Des Moines on Friday 5 February. While it may be too late to register we talk about what AMA-Iowa offers businesses and how they might get more involved. Meet Ellen: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Energy Independence for Homes and Business

Energy independence...what does it mean, what might is cost and what might be the result if we don't start to pay attention to our energy usage? We asked Kevin Nordmeyer the principal of BNIM a local architecture firm that specializes in design with an eye toward energy savings. Our conversation about what homeowners and businesses might do...now. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

The Back Story of the Printing Business with Renatta Bolen

We've been a big fan of Bindery One, a family owned printing company here in Des Moines. We invited Renatta Bolen in to chat a bit about the company and double up with a story about an event they are having at their music venue near St. Charles. Renatta brought with her Adam Hanson from the Legion Riders of Post 731 for back-up. Here is our conversation:Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

The Business of Real Estate with Lance Hanson

We invited our friend Lance Hanson a Broker with ReMax Real Estate Concepts in to share with us the business side of real estate. What does it take to be successful, what about part-time realtors and how is the Des Moines Market today? Those questions and more...Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Getting Ahead with Dr. Willie Wilson

Born into poverty Willie Wilson could have been another statistic. Today he is a gifted businessman who started by moping floors at a Chicago McDonalds's for two bucks an hour. In 2015 he ran for Mayor of Chicago and garnered 11% of the vote. We caught up with Dr. Wilson at I'll Make Me a World in Iowa and asked him, not about politics, but about business. Here is that conversation.  Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page. 

Business Law - Rights of Minority Shareholders

Our business law contributors Thomas Kutz and Sam Kreamer of the Kreamer Law Firm of West Des Moines are in for a David vs. Goliath story of the "Rights of Minority Shareholders". We offer up what the Iowa Code says and what you may not know when it comes to the corporate control and rights of minority shareholders. That conversation: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page. 

Networking and Social Media with Laura Kinnard

It's the evening of the Iowa Caucus but first we turn our attention to some business networking opportunities going on in the Des Moines Metro this week. From chamber activities to startup meetings and then we chat a bit about social media and political campaigns. Here is that conversation with Laura Kinnard. And, you can log your business meeting or networking event on Twitter using #DMBizEvents. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.