Who & Why a Book for/about Millennials?

In this segment we visit with Deborah Rinner the co-author with Ro Crosbie of the book "Your Invisible Toolbox - The Technological Ups And Interpersonal Downs of the Millennial Generation" about this target demographic. What did they learn in the research they did for the 100 (very short) chapters and are there any "secrets" in the book? However, don't let the title confuse you...any generation can use the tools in this toolbox to improve their career and life goals.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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