We attended, along with about 150 others the American Marketing Association - Iowa Chapter Experience 2017. We caught up with three of the professional marketers who addressed the group to learn more. In this segment we talk Marketing Analytics and knowledge of what consumers really want with Heather Lamb of Zirous which is based in Ankeny. Then we talk about trade shows and how to get the most out of your next event with Cari Rosno the owner of Skyline Dynova of Des Moines and Omaha. We wrap up this segment with Tiffany Tauscheck of the Greater Des Moines Partnership about how to work local but still be global. Three very different topics but all valuable information for business. Have a listen.
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.
- February 10, 2017