It's called "market research" you know...what people like and don't like when it comes to products and services. But in this interview there is a major twist. My guest is Robert (Lewy) Lewis the principal at Quester a company doing business with Fortune 500 and Fortune 100 companies. While there are many market research firms out there Quester is a bit different because they have perfected collecting consumer responses using artificial intelligence. What does that do to the sampling and speed of reporting? We'll let Lewy share that with you.
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- February 5, 2020