Emotional Advertising in the B to B World - Does It Work?

While I was in Davenport, Iowa for the Iowa Association of Business & Industry Conference I presented "Five in 24 - Five Things a Business Can Do in 24 Hours to Refresh their Brand Message and Sell More...Stuff".

One of the "Five Things" deals with how good creative works and that creative that carries an emotional appeal work better than the cold hard facts.

Have a listen...and we'd be interested in your take. 

Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

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