Designing Marketing Messages and Tools That Work

There is a science behind what makes advertising and marketing messages work. That is the concept behind iTracking Research of Cedar Falls, Iowa. We asked Mike Whitson to tell us about the behavioral science that goes into learning what consumers react to and what motivates them to take action. From print to website creation to video what your eye sees dictates how you react. This interview was done during the American Marketing Association - Iowa Chapter Experience Event held in the Des Moines Metro.  

Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

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