Courting Millennials - A Retail Mistake?

Everywhere we turn we see retailers attempting to court Millennials. It's "All Millennials All The Time". Might retailers be making a big mistake?  Here's a quick story about a recent study from Forrester Research that suggests retail might want to switch their focus and why: 

Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

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