Business and Public Relations

Think of the thousands of dollars spent on marketing a brand and how fragile it becomes once the business has lost control of the message. Our guest is Brooke Benschoter a public relations expert. We talk about the importance of finding your "story" and then getting that story told. It's something that most people can't do and it's best if it is left in the hands of an expert. Spend some time and learn what positive PR can do for you.

Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

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