Boss Dog/Cat Brand - Pet Food Humans Can Love

It's estimated that this year $109 billion will be spent on...pets. Much of that stunning number comes from how Americans are feeding their dogs and cats. Today you'll meet Basel Nassar the founder behind Boss Dog and Boss Cat food, treats and gear. You'll learn about how this entrepreneur leveraged his Greek Yogurt business to create Boss Nation Brands. From conception to marketing to the health aspect of the food and his relationship with store owners. Enjoy...we sure did!  

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The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

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