Sales

From Infatuated Customers to Using LinkedIn for Marketing - Phil & Michael "Marketing for Business"

Each week we give business a shot in their marketing arm with Marketing for Business a conversation between Phil K. James of Good Milkshake Digital and Michael Libbie of Insight Advertising, Marketing & Communications. Here we start off with a bit about consumers and creating a culture Gabor George Burt calls "infatuating" and then move into tips on using LinkedIn to boost sales and marketing. We move pretty fast...here you go! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Real Estate and Robb Spearman

About a year ago Robb Spearman sold his interest in a real estate business that he grew from nothing. He took some time off and recently accepted an offer from Realty One Group based in Las Vegas and now here in the Heartland. Now Robb is back in the Midwest talking real estate and spreading the word of opportunity to brokers and owners. Here is our conversation...
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Keeping Your Customers Continually Infatuated - Gabor George Burt

Early this month Gabor George Burt, author and lecturer was in the Des Moines Metro to speak at CIWeek 2018. Gabor born in Budapest and educated in the United States and France came to speak on creating an experience that will keep consumers continually infatuated with your brand and…how they will turn that infatuation into becoming your brand warrior.
Gabor has gained international recognition in the management world as a pioneer in the strategic perspective of Defying Conventional Wisdom, as well as being a leading expert on Blue Ocean Strategy. His book, Slingshot is about how you can re imagine your business and your life and re connect with your natural creativity to achieve success….  Here is our conversation.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Getting Noticed Above the Noise

There is so much "noise" out there that businesses are finding it more difficult to get noticed among consumers. With Facebook changing their methods and new platforms coming online at a rapid clip it's no wonder business owners wonder if it's all worth it. Here, in our regular feature "Marketing for Business", Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications looks at several ways to get noticed and been seen as a leader in your community. First we offer up a challenge and an idea that you can steal and then we get into the power of Instagram for business. Again, steal our ideas and run with them...that's why we do this segment. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Going or Growing - Tips on Buying or Selling a Business - Sam Kreamer

Each month Sam Kreamer from the Kreamer Law Firm joins us for a business law discussion. This month Sam discusses "Going or Growing - Tips on Buying or Selling a Business". He looks at the event through the eyes of both a buyer and seller. What things must be covered, who is in charge of what, how do the talks progress and at what point is the deal a bad deal? Strap in...and learn more from Sam! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

A YouTube Conversation with Tero International

In this segment we visit with Kyle Plummer the Marketing Director at Tero International about video and a focus on YouTube. How the company has used the platform to reach, not only, current clients but also individuals who may know nothing about Tero. Here he talks about tips and ideas that has helped the company reach and interact with more people. And, it starts with a plan. Here is a link to their YouTube Channel. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business with Phil K. James & Michael Libbie

It's what happens when two marketing professionals get together in the same studio and talk...business marketing. Here Phil K. James from Goodmilk Shake Digital and Michael Libbie from Insight Advertising, Marketing & Communications open up with a neat story about Gary Vaynerchuk and his digital visit to a 5th Grade Classroom in Des Moines to specific targeting of Facebook ads. How to get the big bang by KNOWING where your customers are and then...target them. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Marketing Talk with Phil James and Michael Libbie

Each Tuesday afternoon we take you on a marketing journey with Phil James of Good Milkshake Digital and Michael Libbie of Insight Advertising, Marketing & Communications. Two advertising and marketing experts offering thoughts on everything from social media, content, video, traditional media and more. Today we talk about the "New Facebook" issue and videos, Facebook Live and the amazing Facebook Marketing...BOTS. No, really. Click on and learn more! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour. 

Future Employment Issues - Junior Achievement Part of the Answer?

Nearly every business executive or owner tells us the same thing, "It's tough finding talented employees in this tight labor market". Maybe Junior Achievement, which has been around since 1919 and in Central Iowa since 1955, might be part of the answer. Meet Ryan Osborn the president of Junior Achievement of Central Iowa who details how the program can be a willing partner in everything from job training to money management.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Real Estate Is It Overheated?

Each month we check in with Lance Hanson from Re/Max Concepts about the national and local real estate market. Over the past several week's we've reported on the price surge happening in various parts of the nation. What's going on here in the Des Moines Metro and what factors are responsible for driving prices up? We asked and Lance answered: 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.