Retail Tips

From Infatuated Customers to Using LinkedIn for Marketing - Phil & Michael "Marketing for Business"

Each week we give business a shot in their marketing arm with Marketing for Business a conversation between Phil K. James of Good Milkshake Digital and Michael Libbie of Insight Advertising, Marketing & Communications. Here we start off with a bit about consumers and creating a culture Gabor George Burt calls "infatuating" and then move into tips on using LinkedIn to boost sales and marketing. We move pretty fast...here you go! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Employee Branding, Events and More

Each week we do a special segment "Marketing for Business" where Phil K. James and Michael Libbie offer up marketing ideas and tips to help your business break out and excell. Here we talk about Experience Retail, giving employees the ability to help build your brand, the human interaction of social media, how to create an event that gets traction and attendance. Here from Good Milkshake Digital and Insight Advertising, Marketing, and Communications is "Marketing for Business". 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.
 

Hobby Lobby - A Missed Opportunity

The markets were closed today in honor of President's Day so...here is a Marketing Tip. It all has to do with The Hobby Lobby Challenge and a missed opportunity the craft centric chain of stores who, at some point, might want to engage a younger demographic for survival. How can you use this idea for your retail center? Some thoughts.... 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - A Little Plan Lots of Customers

In our regular Tuesday segment on marketing for business Phil James from Good Milkshake Digital and I talk about how Amazon is disrupting everything, how small business can compete, how by making a plan and using technology you can crush other marketing giants and...this is important...how to leverage a "keystone" piece of marketing material into lots and lots of other social media touches. Give us some time and we can help you move the needle. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour. 

Legendary Service with Vicki Halsey

Here we visit with Dr. Victoria Halsey author, professional speaker and VP of Applied Learning at The Ken Blanchard Companies about...customer service and her role at the upcoming Central Iowa Business Conference slated for 11 October. (Click here for details and to register.) In this conversation we talk about what makes for impressive and winning customer service, what motivates companies to do "the right thing" and the impact service, real service, has on the bottom line. Stories and ideas from one of the best. Enjoy and thanks to the Urbandale Chamber of Commerce for hooking us up. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Fraud and Your Business

The numbers are simply stunning: Over 31% of businesses will experience fraud in the workplace more often than not it is being done by a trusted employee. Listen to Joe Desmond from Shaul & Desmond CPA as he ticks off that stat plus some tips on how you, as a business owner, can start to protect yourself.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour. 

First Quarter Marketing Tips for Business

Spend five minutes with us and consider these marketing tips that will help your business make the First Quarter of 2017 one of the best ever. We're not going to lie to you...it will take work. But, in the end you should see a marked difference in consumer awareness and, most important, sales. Have a listen...
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour. 

We Talk Small Business Marketing and Small Business Saturday

It's Small Business Saturday on 26 November. Last week I wrote this post about six tips for small business retail to capture a bigger share of retail dollars. Today Laura Kinnard and I talk about each of the six items and we get her experienced take on what your small business can do to amplify your message and steal more from Big Box. Enjoy.
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Six Small Business Saturday Tips for Retail

Coming up on Saturday 26 November is National Small Business Saturday. If you own or manage that brick and mortar business let us help you by offering up some marketing tips that will help you beat out the Big Box...
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

New Technology Brings a Business App that is Affordable

Get ready to be impressed. Imagine having an app built for your business for a fraction of the cost of traditional applications and it's something that you get to add, change and move the content around. Join us as we talk with Richard Rockhold and Jeff Jorgensen from Media Four. Then we chat about beacons...location based devices that can ping your customer or your art center visitor.  You've got to listen...
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.