Retail Tips

The Business News Headlines - 10 July 2018

More of you are quiting your jobs...why? One word: Wages. The markets love the earnings season and we'll tell you by how much. There was a legal decision today and Monsanto will not like it. Another blue-collar career could be going away and it's not because the company moved the jobs it is because technology, once again, has struck. Those stories and more and then it's Marketing for Business Episode 21 with Phil K. James and I. Two segments today. Click through for more! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business Episode 21 - Part Two Retail Troubles

We've talked before how locally owned retail can beat the pants off of big box but only if they are doing things right...all the time. Here we offer up the story of Trader Joes and then launch into a conversation about failing to meet the basic needs of consumers which sends them away...forever...and to the Internet to shop. Here is Phil K. James from Good Milkshake and Michael Libbie from Insight Advertising, Marketing and Communications and Marketing for Business Episode 21 Part Two. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Finding New Ways to Build Business - Marketing for Business Episode 19

We launched Marketing for Business with the goal of sharing information and ideas so that your business can grow and prosper. Today we're really into that mood with Phil K. James of Good Milkshake Digital as we talk about how technology allows us to create and then share ideas from one side of the globe to the other. From helping restaurant owners understand an untapped market to creating educational materials. Click through and listen in. It's all about marketing. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Episode 18 - The Death of Local Restaurants?

It's Marketing for Business Episode 18 and my co-host Phil K. James from Good Milkshake Digital is worried. He is worried that if locally owned restaurants (or really any locally owned business) doesn't take advantage of connecting with consumers by telling stories they are doomed because the "Big Guns" with all the money and all the social media experience are going to take them down. Sobering right? In this segment we talk about how a baseball team when from being lousy to the best without spending lots of money but knowing the data. If you are in business and want to stay there you might want to click through.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business Episode 17 - The Mars Cafe Edition with Phil K. James

Each week Michael partners with Phil K. James from Good Milkshake Digital in Marketing for Business - Episode 17. Here we start out talking about "first cars". Fun stuff. Then get into Musical.ly which started out as an social media project aimed at Tweens and has quickly become a huge platform launching several careers. We also talk about how Facebook just ripped Musical.ly off and created Lip Sync Live with some additional features. That is the article from Tech Crunch. The launch is not platform wide...just yet.
We then talk about the start of Mars Cafe based in the Drake Neighborhood it was something Phil and his brother created with zero experience in the restaurant industry. How they marketed and what MySpace was to them at that time. Fun stuff in this segment with a shoutout to Gary Vee! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business Episode 16 - FOMO and More

It's Marketing for Business Episode 16 with Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications. Here we talk about retail and businesses making it easier for people to FIND you on social media. The Fear of Missing Out (FOMO) and old school marketing that works. Click through for your weekly marketing tip. .
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Episode 13 with Domestica

Each week I team up with Phil K. James from Good Milkshake Digital to talk with business owners or marketers about...marketing. What works, what needs work? Here we visit with Chrissy Jensen the owner and founder of Domestica about her 600,000 Pintrest followers...yes, you read that right! What she has found that works in maketing, what she says about traditional marketing channels and we offer her some ideas on how to better tell her story. If you like learning about marketing trends and succesions...come along and have some fun! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 4:30pm here on Podbean, iTunes, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Media Attention and Facebook

Each week Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications talk "Marketing for Business". It's our way of sharing tips for helping your business grow and get noticed. Why? Because it's what we do in our "real" lives. In this episode we talk about how so many business people fail to understand the value of sharing their stories...more than once. Then launch into a conversation about Facebook and the fury some people are having over personal information. Remember...Facebook is not...free.  Listen in! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Business Secret: "Create a positive experience at every level."

On this broadcast we have had any number of stories about creating a positive customer experience so great that consumers become infatuated with your product or service. Sounds good...but how do you go about making it real? Recently we were invited to attend a special event at Bike World of West Des Moines and sat for a few moments with Forrest Ridgway who has been in this business for four decades. His business continues to expand at a rapid rate, now numbering three locations in the Des Moines Metro, and outpacing many similar facilities across the nation. How does he do it? We also visited with Ben Gonnerman a manufacturers representative who works for a number of companies. We asked about Pearl Izumi and Shimano and the R&D that goes into taking products to market. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

The Iowa Business Journals with Jolene Goodman

Who says "print is dead"? Each month we take a look at the Iowa Business Journals with Jolene Goodman from Big Green Umbrella Media. In this months edition the feature is on succession planning for business. We also talk about small to mid-size businesses and the fact that Jolene is seeking a sales professional. Yep, print is growing when it is targeted... Here is our conversation:
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.