Public Relations

Video Production for Business with Trevonte Diggs of Tero International

About a year ago we sat down with the new videographer for Tero International, Trevonte Diggs. His was the fresh face of this thirty-year old company that specializes in helping business and individuals achieve, lead and outclass their competition. What a difference a year makes. Here we talk about using video for business, what stories you can tell, how long should your introductory video be, tips on creating your story, utilizing the Tero Video Production Studio and more. Plus, as you will hear, Trevonte has been taking classes at Tero...and you can tell. Learn more and listen in on this wide-ranging conversation.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines and More 15 February 2024

While other nations struggle the U.S. continues to see an economy that marches on. Why that is makes for our first news story today. Also today you'll meet Janine Moore who has a long time history with the Iowa Beef Industry Council. We caught up with Janine during the National Cattlemen's Beef Association (NCBA) meeting in Orlando earlier in the month. That and more in this edition of the Business News Headlines. Also, if you want to reach us on social media and if you're on Threads you can find us @Insight_On_Business. And you can hook up with us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  Here's what we've got for you today:
The story of a strong economy and what drives it;
Fewer people have filed for unemployment...again;
Retail sales fell in January and why some are happy about it;
New news about Wells Fargo hit today;
Microsoft to make some XBox games available to others;
Women are driving the world of sports apparel;
The Wall Street Report;
New AI generated video...like what could go wrong?
For the interview you'll meet Janine Moore who with her husband run a small cow/calf herd in What Cheer, Iowa. She has been part of the Iowa Beef Industry Council and we talk about the beef industry, not only in Iowa but nationwide. Plus we also deal with the issue of expanded beef imports and why some exports have gotten more expensive for other nations.  To listen, click this link.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

Talking Beef with Janine Moore

While we were on assignment at the National Cattlemen's Beef Association (NCBA) annual convention in Orlando we met with Janine Moore from the Iowa Beef Industry Council. Janine and her husband ranch in What Cheer, Iowa and our conversation was not only about the Iowa beef industry but the national and international impact beef has.  She has spent years working on behalf of the beef industry and her knowledge is remarkable. From Ranch to Restaurant to Farm to Table it's an interesting conversation. Enjoy...we did! 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines and More 12 February 2024

Now THAT was a super Super Bowl! And, yes, we all got our Tay Tay fix. One of the stories we've got for you is about the surge in online betting that took place this past weekend. It was really quite stunning. Also, stick around for our business conversation with Amy Doyle the Chief Operating Officer at Tero International. We're going to talk about honing your negotiating skills and why that matters. Also, if you want to reach us on social media and if you're on Threads you can find us @Insight_On_Business. And you can hook up with us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  Here's what we've got for you today: 
Companies are discontinuing products…we’ll share why;
Super Bowl online betting surged and how we know;
A crash-fatality study is shocking we'll name states;
Elon Musk heads back to court and why;
Some news about...Jesus we think you'll find interesting;
The Wall Street Report;
The "Right to Disconnect" explained and it's not...cable.
For the interview you'll meet Amy Doyle the COO of Tero International who will offer some very sound tips on honing your negotiating skills.  Many of us frequently negotiate but what skills do successful negotiators employ. Amy has a list and you can hear that conversation by clicking this link.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.
 

Honing Your Negotiating Skills with Amy Doyle

Many of us negotiate on a regular basis but the individuals who generally win at the negotiating table make it a point to understand the skills necessary to be successful. Here Amy Doyle the COO of Tero International walks us through the give and take of becoming a successful negotiator and the first tip is to leave your agenda outside. We were totally into this conversation and think you'll also find it valuable. Meet Amy... 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines 9 February 2024

The end of yet another busy week. We've been out doing interviews much of the week and we'll be bringing those stories to you real soon. The top line today is about eating out and the 180 McDonald's is doing due to consumer push back on prices. That's coming at you first. And if you want to reach us on social media and if you're on Threads you can find us @Insight_On_Business. And you can hook up with us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  Here's what we've got for you today: 
What's with the $3 hashbrown? McDonald's does a 180;
New inflation data to share with you and it's good;
The missing 200 foot radio tower in Alabama...
And YOU can help them get back on the air!
$5 billion for R&D of U.S. computer chips made the news;
The Wall Street Report;
Don't want to wait? Pay for priority but, there is a but.
A reminder that we're back on Sunday, Noon Central and only on News/Talk 1540 KXEL and yes we do stream. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines and More 8 February 2024

Business stories matter to consumers. We're talking about how to tell a business story that resonates and drives market share. Today, click through for our conversation with master story teller Eric Grant and what he does to create that valuable tool that pays real dividends. Good stuff that we geeked out about. Meanwhile, in the news we tackle a host of items starting with when good news is bad news...for some anyway. And, If you want to reach us on social media and if you're on Threads you can find us @Insight_On_Business. And you can hook up with us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  Here's what we've got for you today: 
When good news is bad news...for some;
Inflation is at the target rate so where are the rate cuts?
AI generated robo-calls are now...illegal per the FCC;
The end of plastic bags? Yes, at least in California and why;
The Wall Street Report;
The new law that will impact small businesses but, there is a but.
For the interview you'll meet Eric Grant from The Grant Company who dives deep into the culture of their client businesses to create a story that will resonate with consumers. We really enjoyed this conversation and to listen in, simply click this link.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

Telling Your Business Story Matters with Eric Grant

While in Orlando for the National Cattlemen's Beef Association Annual Meeting and Trade Show we met a man who tells stories. More direct, he tells the story of businesses large and small. Eric Grant and Brian Bell founded The Grant Company  in 2017 for the purpose of helping business owners find and tell their story because it matters to consumers.  Often, Eric says, owners really don't know their story or think their story doesn't matter. However, the Grant Company uses many tools from video to still images the spoken and written word to dive deep into the corporate history and paint a true picture...one that resonates with consumers. We truly "geeked-out" on this conversation because in our other life as a marketing and ad agency we totally get what Eric is doing.  Once you hear this...you'll get it as well. Meet the master story teller, Eric Grant. 
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

The Business News Headlines and More 29 January 2024

A brand new week and the Business News Headlines for Monday the 29th day of January. A quick programing note: We're headed to Orlando early on Wednesday to cover the National Cattlemen's Beef Association Annual Meeting and Expo there. That means that Wednesday is a travel day so we'll likely be late with the business news headlines.  We shall see. Meanwhile today we kick things off talking about the Central Bank and get into a story about Taylor Swift. And, don't miss the conversation we had with author and speaker Garrison Wynn. Good stuff friends!  If you want to reach us on social media and if you're on Threads you can find us @Insight_On_Business. And you can hook up with us all day on Twitter or "X" @IOB_NewsHour and on Instagram. Facebook? Sure were there too.  Here's what we've got for you today: 
The Fed Meeting and Rate Cuts;
Taylor Swift and what is going on over at X;
Big real estate news coming out of China;
What, more Takata air-bag news?
A popular sleep apnea machine halts U.S. sales;
The Wall Street Report;
Two stories coming out about Amazon.
For the interview you're about to meet bests selling author and business speaker Garrison Wynn who began his career as a standup comedian. No, really! I was able to see him work when we were covering a national event in San Diego last week and he offered up a master class on leadership, influencing and generational differences in the workplace.  We sat down to chat about his work and comedy and you can hear that conversation by clicking on this link.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

From Standup to Serious Business meet Garrison Wynn

Recently while covering the National Tractor Parts Dealer Association (NTPDA) Annual Conference and Trade Show held, this year, in San Diego I was able to take in a presentation by author and speaker Garrison Wynn. He offered those who attended a master class on leadership, influencing people and generational differences in the workplace. Garrison started his stage career as a standup comic but now, for 28 years, he speaks on a number of serious business topics but you can see a bit of that standup sneak through.  We talked about that and more in this conversation. Meet Garrison Wynn.
Thanks for listening!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.