Public Relations

Workers, Iowa Restaurants and More with Jessica Dunker

Last week we had a story about how difficult it is to find food service workers...everywhere. We asked Jessica Dunker from the Iowa Restaurant Association to share with us what they know and what, on a state-wide and national level, associations that represent restaurants are doing about it. AND, we also chat about Dine Iowa - Grand Tasting Gala this week in Des Moines. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Restaurants Need Help - We'll Start with Branding

It's a huge problem for the restaurant industry...no help. No chefs, cooks, servers, dishwashers...no help. The reasons are many but chief among them is the "brand" associated with food service. In Europe food service workers are admired...in the U.S. they are often looked down upon. The restaurant industry needs to build a better brand.  Some thoughts...Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Branding - What Business Needs to Know

One of the goals of the Business News Hour is to offer business owners/managers and boards information on how they can boost their success. In this segment we visit with our friend Brooke Benschoter of The Consultancy a public relations and branding firm here in the Des Moines Metro. What is it that businesses can learn and then do to increase acceptance?  Have a listen: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Let's Talk Communication with Carlos Alvarez

Here is a surprising conversation with Tero International Trainer, Carlos Alvarez about what matters when you are in a conversation. For example, we suspect you might think "content" is the most important part of communication...we did until we heard differently. How does Tero International help individuals and businesses grow?  Take some time and become a better communicator. Here is our conversation:Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Personal Branding, Business and Cell Phones

We all have them and studies show we are using our smartphones...all the time. Callista Gould from the Institute of Culture and Manners has some practical thoughts on cell phone usage that may assist you in your personal and professional branding. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

How to Impact Business by Embracing Manners

Businesses are realizing that it is often the employee that has more to do with the business brand than those occupying the "C-Suite. Today we made welcome Michele Whitty one of the professional Tero International Trainers to talk about branding, career advancement and, well, manners. Love this topic...and we think you may learn something as well.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Social Media Anger - A Marketing Tip

While social media is a fantastic method of communication and marketing there is a dark side that, when entered can shatter reputations and brands.  Here is a true story that happened to us and there is a lesson here for your business and how to react to social media issues and brand assassination. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Mental Health Issues, Connie Wimer & Nicole Peckumn

There is a serious health and social issue being tackled by a dedicated group of civic leaders and it's something that touches a staggering number of Iowans. While our focus during this interview is on mental health we could not let an opportunity pass to ask about the role of women in business. Our guests are Connie Wimer from Business Publications and Nicole Peckumn one of the many volunteers for the Broadlawns Mental Health Project known as the Advocate Circle.  Here is that conversation: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

The Iowa Daily Democrat - Communication in a New Way

Several months ago former State Senator Jack Hatch, along with several other investors, created the Iowa Daily Democrat.  We were interested in the rational and the business model behind such a communication so we asked Jack and writer Rick Smith from Urbandale to share with us the reason the online publications exists.  We also took some time to talk about the Supreme Court and the Affordable Care Act.  Listen in...Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

How Understanding Culture Can Boost Productivity

Is there a connection between learning about the culture of workers and productivity?  Deborah Rinner Godwin of Tero International says her experience in teaching cultural connections for business is proof of it's value and gives us several examples. And, because our world is shifting so quickly, there is not a business that would not see a benefit in learning more.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.