Public Relations

The Savvy Presenter with Maureen Burger

Our guest is Maureen Burger one of the Tero International Trainers…and today we’re going to spend some time talking about "The Savvy Presenter”  For those of you who wish to hone your public speaking skills…listen up as Maureen offers some solid tips to put you at ease and allow you to really connect with your audience no matter if it is five or five thousand.
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour. 
 

Networking and Social Media for Business with Laura

With the large amounts of education and training available to help businesses better understand the power of social media it is stunning that so few use the tools correctly. Here Laura Kinnard from DMBizMixer.com speaks to that issue and offers up some great social media education opportunities happening yet this week from paid to free. Give us seven minutes to put you on the road to better marketing.
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour. 

Face to Face Marketing with Kim Meana

Not long ago I met Kim Meana at a grocery store and struck up a conversation about what it's like being an industry representative. I wanted to learn more about her one-woman business as a brand ambassador and how it all works so we invited her to the Business News Hour for that conversation. From product demos to consumer interaction it's a neat job and a career she says gives her great flexability and income. Have a listen. 
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour. 

Business and Public Relations

Think of the thousands of dollars spent on marketing a brand and how fragile it becomes once the business has lost control of the message. Our guest is Brooke Benschoter a public relations expert. We talk about the importance of finding your "story" and then getting that story told. It's something that most people can't do and it's best if it is left in the hands of an expert. Spend some time and learn what positive PR can do for you.
Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:05pm on AM-940, FM-104.5 and in HD at 103.3 HD2. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Public Relations & Marketing with The Adelman Dean Group

There are many factors that go into creating a successful brand and then maintaining that position in the eye of the consumer. Here Liz Adelman and Genevieve Dean of the newly formed AdelmanDean Group share with us their experience and some tips for successful marketing and public relations.
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Social Media Club of Des Moines - Hashie Awards 2016

Recently the Social Media Club of Des Moines presented the 2016 Hashie Awards honoring social media efforts from business and industry here in the Greater Des Moines Metro. The judging was done by a team of social media professionals from across the United States. We spent some time at the event and interviewed many of the award winners and their agencies. If you listen you'll pick up an idea or two how to use social media for your business...after all, these are the best!
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page. 

Central Iowa Waterways and Economic Development

A report from the Metropolitan Planning Organization looks at the economic development opportunity associated with the rivers and streams here in Central Iowa. Think water trails and the options available for development.  We visit with Todd Ashby and Teva Dawson about the study and how you can get involved.
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines. Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

The Grand Blue Mile is Coming!

Our guest is Chris Verlengia from Wellmark Blue Cross/Blue Shield the backbone of The Grand Blue Mile that comes back on 26 April. We talk about the Wellmark brand, the reason they sponsor the event and how the company gives back to the community. 
Insight on Business the News Hour with Michael Libbie is the only hour-long, business broadcast in the Midwest. You can catch us at 5:05PM on AM-940, FM-104.5 or in HD at 103.3 HD2. It is a production of Insight Advertising, Marketing & Communications a full service advertising/consulting agency based in Des Moines.  Connect with The Business News Hour on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Word of Mouth and Your Business Brand

During the American Marketing Association - Iowa Chapter event last week we sat down with Ryan Hanser from Hanser and Associates a public relations firm to talk about word of mouth marketing. What is it, how do you make it happen and who controls your brand?  Those questions and more along with answers from Ryan.  Here is that conversation: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Darcy Maulsby on Calhoun County, History and Photo Preservation

Our guest is Darcy Maulsby who owns a marketing company, writes for a living and now has published a book about the history of Calhoun County, Iowa. Some fantastic photos and notes about what was a county of over 19,000 people...but shrunk to just under 9,000 today. We also talked about the importance of saving hard copies of your photos for the future. Good stuff! Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.