Public Relations

Marketing for Business - YOU Own the Media

In this episode Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications talk about getting businesses to understand the power they hold in their pocket. How with some planning and thought you can turn your Smartphone into a media company. The world of print, audio and video are still  powerful ways to market your business however, today...you don't need that third party as much as you did ten years ago. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Media Attention and Facebook

Each week Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications talk "Marketing for Business". It's our way of sharing tips for helping your business grow and get noticed. Why? Because it's what we do in our "real" lives. In this episode we talk about how so many business people fail to understand the value of sharing their stories...more than once. Then launch into a conversation about Facebook and the fury some people are having over personal information. Remember...Facebook is not...free.  Listen in! 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

What Signals Are You Sending? With Carlos Alvarez

We welcome back our friend Carlos Alvarez from Tero International as he answers questions about speaking style, communication secrets, how to organize your presentation, what "tells" are you sending to your audience and much more. These are all from Impact: How to Speak Your Way to Success by Tero. It doesn't matter if you are a professional speaker, want to be or you're doing sales...if you listen you will learn.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Keeping Your Customers Continually Infatuated - Gabor George Burt

Early this month Gabor George Burt, author and lecturer was in the Des Moines Metro to speak at CIWeek 2018. Gabor born in Budapest and educated in the United States and France came to speak on creating an experience that will keep consumers continually infatuated with your brand and…how they will turn that infatuation into becoming your brand warrior.
Gabor has gained international recognition in the management world as a pioneer in the strategic perspective of Defying Conventional Wisdom, as well as being a leading expert on Blue Ocean Strategy. His book, Slingshot is about how you can re imagine your business and your life and re connect with your natural creativity to achieve success….  Here is our conversation.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Marketing for Business - Employee Branding, Events and More

Each week we do a special segment "Marketing for Business" where Phil K. James and Michael Libbie offer up marketing ideas and tips to help your business break out and excell. Here we talk about Experience Retail, giving employees the ability to help build your brand, the human interaction of social media, how to create an event that gets traction and attendance. Here from Good Milkshake Digital and Insight Advertising, Marketing, and Communications is "Marketing for Business". 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.
 

The Inclusive Cultural University - ICU with Jon and Del Marion

Meet the father/son team of Del and Jon Marion and the Inclusive Cultural University (ICU) where they believe that respect and direction and training can help us bridge gaps in our society. Jon has been working on the idea for several years and recently launched ICU and started recruiting agents of change. Already they have made connections with the NBA, NFL. local and regional public schools and colleges. This very well be something to watch. Meet Del and Jon in our Small Business Spotlight...
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

A YouTube Conversation with Tero International

In this segment we visit with Kyle Plummer the Marketing Director at Tero International about video and a focus on YouTube. How the company has used the platform to reach, not only, current clients but also individuals who may know nothing about Tero. Here he talks about tips and ideas that has helped the company reach and interact with more people. And, it starts with a plan. Here is a link to their YouTube Channel. 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

American Marketing Association - Iowa Experience

On Friday the 23rd of February the American Marketing Association - Iowa Chapter will present the 5th Annual AMA-Iowa Experience - Navigating the Changing Marketing Landscape a full day of learning designed for businesses and marketing professionals. And, no, you do not have to be a member to attend. Here Christy Gooding, AMA-Iowa President and Senior Manager of Corporate Communications for GuideOne Insurance talks about the program, what you will learn, who is presenting and how to register. Once again, you do not have to be a member of AMA-Iowa to attend...see you in West Des Moines on Friday!
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

The Family Business is...a Funeral Home

We found ourselves in Mason City, Iowa where our host, Michael Libbie, was attending a funeral. That's how we ended up doing our broadcast from there. Here, Michael sits down with Alyssa Fullerton from the family owned Fullerton Funeral Home.  Alyssa is one of a handful of female funeral home directors in Iowa. They talk about the business of a funeral home, the growing number of women in the business, some changes she brought to the job and what she hears from friends when they learn what she does for a living.
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Part Two with Austin Frerick of Iowa's Third Congressional District

In this, the second of two segments, we continue our conversation with Austin Frerick a Democratic hopeful who wishes to replace Rep. David Young (R-IA) in November. Here we spend some time on policy issues. Listen in.... 
The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.