Marketing

Josh Fleming & Angela Ten-Clay on AMA-Iowa - 14 Jan 2014

Angela Ten-Clay and Josh Fleming from the American Marketing Association - Iowa came by to visit about a host of items including the upcoming event AMA-Iowa Experience happening on January 31. We also visited about content marketing, education and offered up some tips on getting noticed outside of "the noise". Insight on Business the News Hour with Michael Libbie airs each day, Monday - Friday on 1350-KRNT, Des Moines and we monitor @IoB_NewsHour before during and after each broadcast.  For photos and more here is our Facebook Page.Thanks for listening! 

Torey Mearz and Mike Colwell on Innovation - 14 Jan 2014

With the event a day away Mike Colwell from the Business Innovation Zone came by the studio with start-up creator Torey Mearz from Rocket Referrals is to talk about the monthly networking event and give us a preview of what Rocket Referrals can do for business.  We're pleased to bring you our discussion on how business can do...better.Insight on Business the News Hour is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  We monitor Twitter @IoB_NewsHour and our Facebook Page, for photos and more, is right here.Thanks for listening!

Kristal Chapman from Catchwind on Mobile Marketing and are Banner Ads Effective?

Today on the News Hour we share our studios with Kristal Chapman from Catchwind a mobile marketing company based in Des Moines.  What is mobile marketing, what can you do with it and what might it do to help you increase loyalty and build sales?  We talked about that and more.Then in the second half hour some news your business can use from our advertising agency.  What is the value of banner ads?  Do people click on them?  Do they work?  We share our professional experience and give you our insight.Insight on Business the News Hour is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  We monitor Twitter @IoB_NewsHour before, during and after each broadcast and if you would like to check our Facebook Page with images and videos...here you go.Thanks for listening to the only local, live, hour-long business broadcast in the region!

Drew McLellan and Marketing then Polk Co. Mock Caucus Events

In the first half hour we’ll visit with our friend Drew McLellan from McLellan
Marketing.  Drew has helped hundreds of
companies find their voice, improve their overall brand and sell more…stuff.  We’ll talk about that and more.  Then, next half hour, we welcome Tamyra
Harrison from the Polk County Democrats and Ryan Keller from the Polk County
GOP.  No, we’re not arguing politics…but
we are talking about the student caucus held last week and the educational
impact the students experienced by being part of the process.  Insight on Business the News Hour with Michael Libbie is heard live Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Here is our Facebook Page for photos and video and we monitor Twiter @IoB_NewsHour before, during and after each broadcast.

Jeremy Lewis DSM Bicycle Collective & 15 Reasons to Blog

Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  But, we know you can't always listen on our time so we podcast our interviews and marketing tips so you can listen in...when you want.Today we welcomed Jeremy Lewis the new Executive Director of the Des Moines Bicycle Collective in to chat about their mission, the economic development bicycling brings to the Metro and how we stack up against other cities our size.Then I offer up 15 reasons your business should have a blog.  Jim Connley posted this piece the other day and I had to share with you along with our own blogging experience regarding the ROI of this the most amazing methods of marketing.  News your business can use...To see photos and videos and the back-story of the News Hour head to our Facebook Page and we monitor Twitter @IoB_NewsHour before, during and after each broadcast.  Thanks for listening!

Iowa Restaurant Association and Moth Media 3 December 2013

This
is Insight on Business the News Hour for Tuesday, December 03, 2013.  On this podcast page we share with you the interviews with our guests from the only local, live business broadcast in the region.  We're heard between 5PM and 6PM Monday - Friday on 1350-KRNT, Des Moines.In the first half hour we make welcome the executive from the Iowa Restaurant
Association, Jessica Dunker.  We’ll talk
about their work in promoting their members, what’s hot in the industry and
more.  Then, after the stocks of local
interest and the ag report we’ll check in with Raylee Melton of Moth Media a
social media company here in Des Moines. 
We’ll talk about the power of social media for business, the ROI and
more.  Lot’s of news you can use today
with on the News Hour.  If you would like to connect with us on Twitter we're @IoB_NewsHour and for photos, video and more here is our Facebook Page.

Chris Coleman and Social Media Stats for Business: IOB 26 November 2013

We're live on 1350-KRNT, Des Moines Monday - Friday from 5PM to 6PM but we know you can't always listen on "our time" so we've created this podcast page where you can download the interviews and in this case a special report on social media and business.Chris Coleman from the Iowa Better Business Bureau joins us to talk up their program of seeking nominations for the business of the year.  Know of a business that goes above and beyond? That story from our friend Chris.Then we have some amazing numbers about social media and consumers along with some tips that we think you'll find interesting.  We monitor Twitter before, during and after each broadcast and here, for those of you who want photos too, is our Facebook Page.  Thanks for listening!

Insight on Business 24 October 2013

Insight on Business the News Hour with Michael Libbie is heard live each day Monday - Friday between 5PM and 6PM on 1350-KRNT, Des Moines.  But, we know you can't always listen on "our time" so this podcast carries the interview portion of each day.On the broadcast from today we visited, at length, with Dr. David Burkus who will be headlining the Iowa Creativity Summit on October 31st here in Des Moines.  Tickets and more information can be found here.  David Burkus is the assistant professor of management at the College of Business at Oral Roberts University.  He teaches courses on creativity, innovation, entrepreneurship and organizational behavior.  We talked about the Iowa Creativity Summit, creativity in general and about his new book The Myths of Creativity which was released on October 14 and is already a top 100 Amazon Best Seller.Insight on Business the News Hour is the region's only daily, hour-long broadcast about economic development, business and marketing.  You can find out more by heading to our Facebook Page and to communicate with us you'll find us on Twitter @IoB_NewsHour.

Insight on Business 23 October 2013

This is Insight on Business the News Hour with Michael Libbie for Wednesday, October 23, 2013. We save the business interviews for you to listen to...on your time.  We're live and local each day, Monday - Friday on 1350-KRNT, Des Moines.  But, we realize you can't always listen on "our time" so here is the podcast with our guests.Today we made welcome Justin Brady of Test of Time Design and the Iowa Creativity Summit which will be held next week on the 31st.  Listen in as Justin talks about the program and David Burkus the headliner of the seminar.  Then in the second half-hour we welcome small business owner Tim McCann from Deck the Walls located in the Merle Hay Mall. We talk about the importance of the 4th Quarter for retail as well as the changes going on at the one of the oldest malls in the Metro.Connect with us on Twitter @IoB_NewsHour and our Facebook Page with photos and video is right here.

Insight on Business 22 October 2013

Insight on Business the News Hour with Michael Libbie is heard live Monday - Friday on 1350-KRNT, Des Moines.  But, because we know you can't always listen on "our time" we've created this podcast with the interview portions of the News Hour.  Today we visited with Buck Jones who makes his living as a cartoonist and a very good one.  How? We ask and he shares a frank discussion about small business and his craft.  Then we visited with Betty Ridout and Matt Cale from the Windsor Heights Chamber of Commerce about what's going on in "the Village of Windsor Heights".  I'm rather partial to WH because that is home.  And later in the broadcast we welcome our friend Rick Davis from Rick Davis Loans and talked about how you can improve your home with little to no money down.  Rick can make it happen.  We round out the hour with a tip for businesses who use direct mail.  How can you cut your costs?  We'll share an idea or two.Join us on Twitter @IoB_NewsHour and here is the link to our Facebook Page with photos and more from the News Hour.