Marketing

Drew McLellan on Marketing, Business and Results

So, when we get a chance to have Drew McLellan in studio for an extended interview about marketing and business...we take it.  Drew, from the McLellan Marketing Group visited with us about advertising, marketing, ROI, personal branding, metrics and more.  Solid conversation about marketing and advertising from one of the best in the business. Promise...Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Pitching Ideas and The Business Innovation Zone

Two high-level idea guys in the same room. Yikes!  Mike Colwell from the Business Innovation Zone and Drew McLellan from the McLellan Marketing Group and the Agency Management Group share some insights on pitching a product/service to investors and talk about Drew's appearance at the Wednesday morning Lunch and Learn from the Biz Zone.  Worth a listen!Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Let's Do the Hashies with Alex and Caroline

The...Hashies?  Sure like in #Hashies.  We visited with Caroline Jones and Alexandra Guzik from the Social Media Club of Des Moines about what they are, how you can get involved and when the big party is going to be held.  Get your Hashie on...here.Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Conversations from the She-Suite with AMA-Iowa

Always a pleasure to have Angela Ten Clay and Mark True from AMA-Iowa in studio to talk about marketing and PR professional development.  Today they joined us to share information about a program coming this Thursday "Conversations from the She-Suite" or Marketing from a Female Perspective. Good stuff and still room for you to make plans to go. For tickets click here.Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page

Women, Beer and Business

Hold on, this is going to be the fastest ten minutes in radio! Ginger Johnson has an interesting market research company, Women Enjoying Beer that looks at the "why" women do...what women do.  Sometimes it is centered on the enjoyment of beer and at other times, as you will learn, that core question brings out loads of marketing information about female consumers.  From her base in Oregon, here is Ginger:Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Iowa Trails - We've Got an App For That

We spent some time with Hannah Inman from the Iowa Natural Heritage Foundation and learned about the funding of their program and a new app being released on May 1 that will guide Iowa trail users from point to point and assist in the economic impact the trail system in Iowa has on business.Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Bikes, Bicycling and Bike World!

He is, perhaps, one of the most positive people on the planet.  Forrest Ridgway is the founder and owner of Bike World with stores in Ames, Urbandale and West Des Moines. In this fast moving interview we talk about the economic impact of bicycling, the growth of his business and the ever evolving issue of bicycles and equipment. We even chat a bit about how he markets his business through involvement.  Good stuff and, yes, we're fans!Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Digital Video a Marketing Tip

We not only do Insight on Business the News Hour we also have an advertising agency, Insight Advertising, Marketing & Communications.  Part of the News Hour is dedicated to offering up marketing tips for business.  In this broadcast we take a lesson from MillerCoors about digital video and what your business can do to make it happen and what the impact can mean for...sales and exposure.Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Teaching Social Media Skills with Laura Gaulke

She is a friend of the News Hour and Laura Gaulke teaches folks about the business application of social media at Des Moines Area Community College. We talk about the power of social media, how the class structure works and why it's important for business people to have a plan and a vision of what they want to accomplish.  Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Bindery 1 with Jason Bolen

One of the many loyal sponsors of the News Hour is Bindery 1 of Des Moines.  For us, it is our printing solution.  Here Jason Bolen, a member of the ownership family, talks about printing solutions for business large and small.  We talk a bit about EDDM or Every Door Delivery Mail and how that might work well...or not so well depending on your target market.Honest, fast, correct and always fair...Bindery One bring printing solutions to business.  Here is that conversation: Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.