Marketing

Try It, You'll Like It! Metro Des Moines with Greg Edwards

"What is the most surprising thing about Des Moines?" "How are you funded?" }Are "out of towners" shocked by what?" "Who's coming to the Metro next?"  Those are just some of the questions we asked Greg Edwards the CEO of the Greater Des Moines Convention and Visitors Bureau. We should have also asked where he gets his suits! Here is that wide ranging conversation:Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Edwards - More Than Printing Solutions

For years our agency has received direct mail letters from a company called Edwards. Inside is a monthly newsletter about the world of printing and marketing. We called to learn more and that led to Jim Edwards and Wayne Marshall coming to the studio for a wide ranging conversation about business, marketing, printing and much more. Here is that conversation:  Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Crystal Sound Studios and Keith Brown

Anytime Keith Brown and I get together it's like "old home week". We've known each other and worked together for over 30 years.  Keith owns Crystal Sound Studios, tucked into a residential area in Urbandale. When you listen to the jingles he's created you'll begin to get a sense of his talent and his deep interest in business.  Here's Keith:Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Ron Feingold on the Business of Comedy and FlatHead Ads

Ron Feingold has been doing stand-up comedy for years and we talked about that side of his business and something brand new that he is launching.  He calls it FlatHead Ads.  We thought so much of the idea we asked Ron to share it with you.  Enjoy!Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

The Business of Politics with Mark Langgin

Have you ever wondered who crafts those messages that are used to sway voters or interest voters in politics or a cause?  Mark Langgin is a principal with Groundswell Public Strategies, a Des Moines based business that does just that.  What works, how to connect and why?  We had that discussion. Enjoy.Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page. 

Small Business Spotlight - Trixie's with Hannah and Delaney

There are some small business owners who really understand the world of marketing and promotion and we love what Trixie's Salon does.  We invited them back for a discussion about their "special sauce" and what makes them so...fun.  Enjoy! Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Contact Us? Seven Tips for Business

Have you paid attention to your "Contact Us" page?  Do you have one?  Is it inviting? Do you actually share how to make contact?  Here are Seven Tips to Improve your Contact Us Page and how you can better communicate with people who want to do business with you.Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

The Disney Institute with Alan Feirer

There is a reason Disney has such a sustainable brand.  They work at it every day. Our guest here is Alan Feirer from the Central Iowa Chapter of the Association for Talent Development talking about an event where they have partnered with Disney to bring you the Disney Institute.  What will your business learn from the full day session? Training, Recruiting, Quality Service, Brand Loyalty and Becoming Creative.  Here is that conversationInsight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

The Media and Controlling your Business Message

This may sound harsh however, broadcast media simply does not have the time to help you message your business. So, if you are writing press releases and calling for coverage the chances that you'll actually get it done are very slim.  And, if you do get it done is it the message you really wanted to send.  Their is a way for you to control your business message and do it well.  Here's that tip:Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

The Iowa Wild - More than Hockey

The Iowa Wild came to Des Moines about a year ago and Eric Grundfast the director of ticket sales came along...but from Rhode Island, not Houston. In the year since Eric has been in Des Moines he has overseen hundreds of events that have placed people in front of players, coaches and taken up several PR programs to boost the Iowa Wild brand. The second Iowa Wild season starts in just 92 days.  We talked about that and...more.Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.