Marketing

Iowa Lottery Fun with Terry Rich

"I've never met a mic I didn't like!" And, so starts our interview with our friend and CEO of the Iowa Lottery, Terry Rich.  Sure, we talk about the lottery but also throw in some shout-outs to Chuck and Carla Offenburger, Mike Pace, Gov. Branstad, Gov. Ray...yes, the list gets long.  Fun stuff with a guy who truly loves his job.  Here is that extended conversation: Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page

Heritage Clubs International with Ted Nelson

Bank Clubs...those efforts at relationship marketing that many community banks do to not only market their services but also extend the personal relationship with customers. Heritage Clubs International started here in Iowa back in 1980 and now extends to 33 states. We visit with Ted Nelson the Executive Director of HCI about the business of bank clubs, the challenges they face and the future. Here is that conversation:Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

The Story of Honey Creek Resort with Todd Bordenaro

The website for Honey Creek Resort is stunning, the photos are amazing and it is a true jewel just outside of Des Moines. We wanted to learn more about this public resort that has a very commercial feel...yet...not.  Todd Bordenaro came by to give us the back-story about Honey Creek and, we're sold.  Gotta go!  Here is that conversation: Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

The Business of Political Advertising with Jeff Stein

Now that the Mid-Term Elections are a memory, and the airwaves are quiet, we wanted to sit down with another broadcaster and talk about the business of politics and broadcasting. Jeff Stein is the Executive Director of the Iowa Broadcast News Association who was kind enough to join in the discussion with his thoughts and answer our questions and observations.  Here is that conversation:Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Marketing - Learn, Link, Lead with Angela TenClay

We love the energy Angela TenClay from the American Marketing Association - Iowa Chapter brings to the interview. Here we talk about business and marketing. Who markets and how business people can learn more while linking up with knowledgeable people.  Two events coming up that you should be interested in attending. Here is that conversation:Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Business Development and More with Todd Mendenhall

The group is called Entrepreneurs' Organization a global business education organization with a local chapter here in Des Moines.  We invited Todd Mendenhall to the studio to tell us about his real estate development business (and other related companies) as well as what EO is all about and the Jack Trout event scheduled for November 13 and  co-sponsored by the Iowa Association of Business and Industry where tickets for the learning session can be purchased here. And, here is that conversation:Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

The Business of a Modeling Agency with Shelana Laing

The glamour world of modeling also has a business side so we asked our friend Shelana Laing from Runway Model and Talent, based in West Des Moines, to come by and chat about a host of things from being a Midwestern Model to the pay structure to being "Mom" to many. Here is that conversation: Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Building a Charitable Brand with Desmund Adams

We often don't think of community service and charitable giving as a way to build a business brand but, according to Desmund Adams, we should and here's some thoughts on doing just that.Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Why Are Consumers Tuning You Out? A Marketing Tip

So, you're spending money on advertising, both traditional media and social media, but...you have the sense it's not working as well as it should.  You are correct.  It isn't working.  Consumers are tuning you out. Why? Because all you are offering is...noise.  Here's a quick marketing tip for you:Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

The Business of Hockey with Todd Frederickson

The puck drops for the second season of the AHL franchise hockey club, The Iowa Wild, in less than two weeks.  We invited the president of the club, Todd Frederickson, to join us for a conversation about the "back-story" of the business of hockey and then launched into a discussion of players, fans, branding and more.  Here is that conversation:Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.