Marketing

Successful Marketing and Branding with Chuck Mefford

When we started the Business News Hour we did so to give voice to business and to offer businesses, large and small, ideas on how they might rise to the top. This week Chuck Mefford from the author of Brand Formations is in town helping business owners build a better, more remarkable and sustainable brand.  Brands that people know and trust. We caught up with this Dallas based marketer and asked some questions about how business can do a better job at getting known.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Marketing Tip: How To Build A Brand Message

Every so often we move from the business news of the day into a marketing tip for your business. It's what we do when we're not in studio delivering the news and business interviews.  Here's something that is going on, here in the Des Moines Metro on March 3rd.  If you have anything to do with marketing/advertising a business (product or service) I'd invite you to listen to why you should attend the event with Chuck Mefford.  Go!Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Marketing for Non-Profits

Also at the AMA-Iowa Experience event we met Cailin Stockdale the marketing director for the Boys and Girls Club of Central Iowa.  We asked her about the organization, the importance of volunteers, how she markets to her demographic and what she thought about the AMA-Iowa Experience.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Marketing for Professionals

We recently attended the American Marketing Association - Iowa Chapter event where the focus was on engaging consumers with the brand message that matches consumer passion.We sat down with Mark Nickel the Marketing Director for StruXture Architects of Waterloo, Iowa and he told us about the company, their marketing and what he learned by attending the AMA-Iowa event.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

AMA Iowa Experience with Angela Ten Clay

AMA Iowa held a day long event about how to better engage consumers in the business brand.  Loads of information for members and non-members alike. Over 125 people attended and we caught up with Angela Ten Clay the president of AMA-Iowa.  Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page

Raising the Bar - Maybe it's "Un-Marketing"?

Confused a bit about how to connect, really connect, to your target market?  We get it and so too does the American Marketing Association - Iowa Chapter. Our friend Mark True paid us a visit to chat about a day-long marketing conference being held at Drake University in February. This is for members and non-members and the information you'll receive...worth the effort!  Here is our conversation:Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Working in Two Worlds with Annie Shelton

We met Annie Shelton through a business call.  Her outgoing voice mail message mentioned not only her employer, Iowa Living Magazines, but also her photography business, Polka Dot Photography.  We were intrigued about working for somebody and working for yourself so we asked Annie to come by for that conversation.  While it's not unusual...we figured that many of you need to know you are not...alone.  Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Podcasting - The New Radio?

Back in 2007 we were "pioneers" when it came to podcasting and when we moved from our television broadcast on Webcast One Live to 1350 KRNT for our daily business radio broadcast we took the podcast idea with us.  Why?  Have a quick listen to the "new radio" that you get to experience on...your time. Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page

The Alternative Board for Business is.....

Imagine having a business issue and there is nobody to talk to.  It happens every day with owner-managed businesses and that's where Roger Stalheim from The Alternative Board of the Des Moines Metro comes in.  Today we talked about what the Alternative Board is, what members can expect and how it works for...business.  Here is that conversation:Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page

The Changing World of Creating Websites

Our agency has worked with the folks from DWebware for years.  We sat down with Andy Priestley to talk about how the world of websites has changed.  What business needs to better understand about responsive web design and why listening to the customer is vital to success. Here is that conversation: Insight on Business the News Hour with Michael Libbie is a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines and is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page