Marketing

Understanding the Latino Market with Clemen Wilcox

She has been in the United States for thirteen years from Columbia and now assists businesses in better understanding the Latino Market and how to market to this growing demographic. Meet Clemen Wilcox from Clemen Wilcox and Associates. Wish we knew more Spanish! Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

A Passport to Fine Dining in Des Moines

It's special when you get three of the finest chefs in not only the Des Moines Metro but also the entire region in studio. Today Chef David Baruthio of Baru 66, Chef Enosh Kelly of Bistro Montage and Chef Michael Leo of The Strudl Haus chose the Business News Hour to announce a collaboration of the three restaurants in a July program that the European Passport Program.  What does that mean?  Listen in!Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

American Advertising Federation with Lori Strum

We invited Lori Strum from Performance Marketing to visit with us about her work and the American Advertising Federation - Des Moines Chapter. So, you get to listen to a couple of advertising folks talk...advertising and marketing. In addition, the AAF-DSM has an event happening this week with Mike Draper from Ray Gun of Des Moines. Listen in!Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Going Digital - Marketing a New Way

She's sort of "family". Trista Hageman is the Digital Marketing Director for the Des Moines Radio Group. What does that mean?  Hold on because we cover lots of ground in a very short period of time.  What is digital, how is it different than traditional advertising, how can you market (electronically) within a "digital fence" and what the heck does that mean anyway? Have a listen...Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Marketing Thoughts with Russ Klein

While the name Russ Klein may not be familiar we'll bet you've heard of Gatorade, McDonalds, Maytag, United Airlines.  For over 25 years Russ Klein has been involved in value creation and brand turnarounds with some of the biggest names in the nation. Today Russ is the CEO of the American Marketing Association.  We caught up with him at an AMA-Iowa event to ask him about marketing and advertising.  Here is that conversation: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

Big News from the American Marketing Association - Iowa

It's not only fun but it's also business. On Thursday the American Marketing Association - Iowa Chapter is holding the NOVA Awards at the Des Moines Science Center. Attendees will "gear up in '50s and '60s cocktail attire for the Solar Soiree. Angela Ten Clay visited with us about the event and the fact Russell Klein the incoming CEO of the American Marketing Association will be the keynote speaker.  It's quite a coup for Des Moines and we chatted about that and more. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.

What Are the Hashies? Why You Should Know!

Our social media instructor Laura Kinnard stuck around to share with us the opening of the Hashies Awards from the Social Media Club of Des Moines. #Hashies2015 is a way to showcase your business use of social media in a number of categories. We explain the HashTag concept and how you can get noticed. Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Courting Millennials - A Retail Mistake?

Everywhere we turn we see retailers attempting to court Millennials. It's "All Millennials All The Time". Might retailers be making a big mistake?  Here's a quick story about a recent study from Forrester Research that suggests retail might want to switch their focus and why: Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

Making LinkedIn Work for You

Let's say you have a LinkedIn account.  You opened it up because you are in business and you want to reach out...maybe meet others, sell your product or service. Hey, it's business to business right?  But, it ain't happening.  Let me help. Here are Eight Tips you can put to work right away that will increase the success of your LinkedIn experience.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.

American Link with Richelle Smith

What if there were a way to find American Made products and hear the "back-story" of where they came from, who made them and more?  There is.  It's called American Link Magazine a digital publication and a brick and mortar store.  We asked Richelle Smith to come by the studios and tell us, and you, more.Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.